Overview:
ABOUT THE JOB
Working within GP Business
GP Business is the leading source of practical management, financial and contractual advice for GP partners, practice managers and primary care leaders. As part of the MIMS Healthcare Network, GP Business supports healthcare professionals with trusted editorial content that helps them navigate the evolving primary care landscape.
As primary care continues to evolve, GP Business is expanding its editorial focus to engage a broader audience, including leaders across Primary Care Networks (PCNs), GP Federations, neighbourhood teams and wider NHS management.
The Role
Responsibilities:
Key Responsibilities
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Research, commission, write and edit high-quality editorial content, ensuring accuracy, balance and delivery to agreed deadlines.
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Develop engaging content for multiple platforms, including the website, newsletters, podcasts, webinars, video and social media.
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Build and maintain strong relationships with contributors, healthcare professionals and key industry stakeholders.
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Identify emerging trends, policy developments and commercial opportunities to inform editorial planning.
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Produce insightful commentary and analysis on developments affecting primary care leadership.
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Support the planning and delivery of the GP Business editorial strategy alongside the Editor.
Manage content publishing across digital channels, ensuring content is optimised for audience engagement. -
Work collaboratively with colleagues across the MIMS Healthcare Network to identify opportunities for shared content, audience growth and editorial innovation.
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Contribute ideas that enhance audience engagement, digital performance and the continued development of the brand.
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Represent GP Business professionally at industry events, interviews and multimedia productions where appropriate.
Key Relationships
Work closely with the Editor of GP Business to develop your knowledge and skills, while building strong relationships with the wider medical editorial team, particularly GPonline, to share ideas, develop contacts and collaborate on high-quality content that supports the wider MIMS Healthcare Network.
Skills / Experience / Knowledge / Minimum Criteria:
KNOWLEDGE, SKILLS, EXPERIENCE
Knowledge
Understanding of the NHS, healthcare policy and the primary care landscape is desirable, with an appreciation of the challenges and opportunities facing healthcare professionals and organisations.
Interest in healthcare management, leadership, finance and policy, with the ability to quickly develop subject matter expertise in complex or technical topics.
Awareness of the evolving digital media landscape and how audiences consume content across multiple channels.
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Understanding of editorial standards, media law and publishing best practice, including accuracy, impartiality and copyright.
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Knowledge of content performance metrics and audience insights would be advantageous.
Skills
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Excellent writing, editing and commissioning skills, with the ability to produce clear, accurate and engaging content for professional audiences.
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Strong editorial judgement and exceptional attention to detail, ensuring consistently high standards of quality, accuracy and consistency.
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Excellent communication and relationship-building skills, with the ability to build credibility with senior stakeholders, contributors and subject matter experts.
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Strong organisational and project management skills, with the ability to manage multiple priorities, competing deadlines and editorial workflows effectively.
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Ability to interpret complex policy documents, reports, research and data, translating technical information into accessible, relevant and engaging content.
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Digital-first mindset, with an understanding of SEO, audience engagement, content optimisation, social media best practice and the creation of multimedia content, including podcasts, webinars, video and live events.
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Analytical approach to using audience insights and performance data to inform editorial decisions and continuously improve content effectiveness.
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Collaborative, proactive and adaptable, with the ability to work independently, contribute ideas and respond effectively to changing priorities and emerging industry developments.
Experience
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Experience in an editorial, journalism or content creation role, ideally within healthcare, business, B2B or professional publishing.
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Experience researching, writing, commissioning and editing high-quality content across a range of digital and multimedia formats.
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Experience commissioning and managing external contributors, freelancers or subject matter experts.
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Experience producing content for professional or specialist audiences, with the ability to communicate complex topics clearly and engagingly.
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Experience publishing digital content using content management systems (CMS), with an understanding of audience engagement and content performance metrics.
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Experience working collaboratively with cross-functional teams and contributing to podcasts, webinars, video content or live events would be advantageous.
About You
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Is curious, proactive and eager to learn.
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Builds positive relationships with colleagues and external stakeholders.
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Thinks creatively and identifies opportunities to improve content and audience engagement.
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Takes ownership and delivers against deadlines.
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Works collaboratively and contributes positively to team success.
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Demonstrates professionalism, integrity and sound editorial judgement.
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Embraces innovation and continuous improvement.
What Success Looks Like
Success in this role will typically be measured by:
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Delivery of high-quality, accurate and engaging editorial content.
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Growth in audience engagement across digital channels.
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Successful development of content that reaches new primary care leadership audiences.
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Achievement of brand and editorial objectives.
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Positive relationships with contributors and stakeholders.
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Contribution to editorial innovation and continuous improvement.
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Effective collaboration across the wider MIMS Healthcare Network.
Additional Information
Why work with us at Haymarket?
Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.
Our Company benefits:
25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
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Generous contributory pension scheme
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Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
Disability Confident Employer
We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at [email protected].
More about Haymarket
Working here means being part of a commitment to shaping a better future. As a proudly Certified B Corp™, we are part of a global movement of businesses acting as a force for good. Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals and intertwined with an unwavering commitment to equity, diversity, and inclusion. This commitment to balancing profit with purpose is deeply embedded in our culture, reflected in our values of Integrity, Respect, Creativity, Innovation, and Expertise.
We invest heavily in our people. From professional development and internal training to mentorship and coaching. Our certified Disability Confident status has fostered an environment where all employees feel supported, valued, and can ask for workplace adjustments without fear of judgment.
Our valuable partnerships for good globally mean colleagues are always up for taking on a new charitable challenge, utilise their volunteering day and go out of their way to support their local communities.
We know how important a healthy work-life balance is too. Our flexible hours and hybrid working model means employees are expected to be in the office at least three days a week and can work remotely for the remaining two. This means we thrive together when we collaborate in person, fostering stronger connections and creativity, but still allowing for flexibility outside of those times.
As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability. In line with our dedication to fairness and transparency, we are also proud to be a We Show the Salary employer, pledging to always include pay details on our job adverts.
Join us and be part of award-winning teams and a culture that is truly unique - a place to grow, feel inspired, build a brilliant career and make a difference.
