Content Writer
Location: Coventry (Hybrid - 3 days in office)
Salary: £33,000-£38,000
Join an Award-Winning Business That Puts People First
We're a leading national commercial cleaning and associated services provider - and proud winners of the European Cleaning & Hygiene Awards 2025: Best Company to Work For.
Founded in 1986, we've grown into a national organisation without losing what matters most: our family values, people-first culture, and commitment to doing the right thing. Our continued success is built on 5 pillars - Employee Investment, Customer Engagement, ESG, Service Excellence and Innovation - and our marketing team plays a vital role in bringing this message to life.
As we continue to raise the bar, we're looking for an exceptional Content Writer to join our fast-growing in-house marketing team.
The Opportunity
We are looking for a delivery-focused Content Writer to join our marketing team. This role is responsible for producing high-quality written content that supports brand credibility, sales enablement, and marketing campaigns.
You will turn real operational activity across the business into clear, compelling content: from case studies and award submissions to website copy, internal/external news and campaigns.
What You'll Be Doing
Content Production (60-65%)
- Write case studies that clearly demonstrate impact, outcomes, and value
- Produce SEO-focused articles and website content across key service areas
- Create campaign copy including email content, landing pages, and social captions
- Repurpose content into multiple formats (long-form, short-form, summaries, snippets)
- Maintain consistency of tone of voice across all written output
Awards & High-Value Writing (15-20%)
- Lead the writing of award submissions (a critical part of our marketing strategy)
- Translate operational achievements into compelling, structured narratives
- Work with stakeholders to gather evidence, data, and supporting detail
- Ensure submissions are clear, persuasive, and aligned to judging criteria
Content Extraction & Research (15-20%)
- Conduct structured interviews with Operations, Sales, ESG, and senior stakeholders
- Extract stories, insights, and data from across the business
- Proactively identify content opportunities (client wins, innovations, events)
- Work closely with the Marketing & Events Executive to capture content from events, sites and campaigns
Workflow & Collaboration (5-10%)
- Brief designers clearly for visual support where needed
- Work within Motion and SharePoint to manage content workflows and assets
- Maintain a structured content library (case studies, messaging blocks, reusable content)
- Deliver work to agreed deadlines with minimal supervision
What We're Looking For
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2-4 years' experience in a content or copywriting role (B2B preferred)
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Strong experience writing structured, persuasive content (case studies, long-form, or similar)
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Ability to take raw information and turn it into clear, compelling narratives
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Excellent attention to detail, grammar, and structure
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Confidence working with stakeholders and proactively chasing information
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Ability to manage multiple pieces of work simultaneously
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Understanding of SEO basics and content structure
Tools You'll Use
Microsoft Office Suite - SharePoint - Motion.ai - WordPress (basic use) - GA4 (to understand content performance)
The Package
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£33,000-£38,000 basic salary
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Performance bonus
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35 days holiday (including bank holidays)
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Hybrid working (3 days in Coventry office, 2 from home)
Why Join Us?
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Award-winning workplace culture
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Clear brand direction with room for creative input
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Exposure to national campaigns and large-scale events
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A supportive team environment where your work genuinely matters
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Real opportunities for development
If you're a creative professional who wants variety, autonomy, and the chance to see your work drive real business growth - we'd love to hear from you.
