Main purpose of role:
The Social Media & Digital Executive plays a pivotal role in developing the social media presence of Sarah Nelson’s Grasmere Gingerbread® through planning, creating, scheduling, and posting effective social media content. Combining creativity with strategy, the Social Media & Digital Executive works to achieve two core objectives; firstly, to build brand awareness via all relevant social media channels and, secondly, to drive new audiences to the Grasmere Gingerbread® website and outlets.
Main tasks of role:
Social Media:
- Manage, maintain and grow all company social media accounts - Facebook, Instagram, X, LinkedIn, TikTok, YouTube;
- Build and implement an exciting content calendar plan for Grasmere Gingerbread® social media channels;
- Develop creative, innovative and engaging content (photography, videography, copy);
- Ensure consistency of ‘tone’ and ‘voice’ (written and visual) within compelling narratives that reflect the traditional values of the Grasmere Gingerbread® brand;
- Community management by actively listening and reacting appropriately across different platforms to sustain and engage the audience;
- Respond reactively & positively to all customer service enquiries;
- Initiate and implement collaborations & competitions that raise awareness and generate a positive buzz for Grasmere Gingerbread®;
- Source, liaise, communicate and coordinate micro-influencer/influencer opportunities;
- Monitor, track, analyse, interpret and report on social media platform performance to effectively enhance and tailor future content to drive growth using tools/software such as Google Analytics, Hootsuite, LinkTree and Meta insights.
Digital Marketing:
- Execute digital advertising campaigns on Meta Business Suite and adjust schedules based on performance data;
- Understand and coordinate with external agencies for PPC/Google Ad campaigns and monitor using GA4;
- Work closely with Head of Marketing & Sales to progress the overall marketing objectives of the business;
- Where appropriate manage and administer budgets;
- Stay up to date with the latest digital marketing trends and innovations within the industry.
Photography:
- Product and setting photography;
- Use of Adobe Lightroom/Photoshop and photography editing software;
- In-house and PR photography requirements;
- Liaise and coordinate photography shoots with external photographers;
- Operate and amplify Grasmere Gingerbread® Pinterest account.
Video:
- Manage and utilise Grasmere Gingerbread® YouTube Channel;
- Film, edit and upload, reels, videos of TikTok, Instagram and Vimeo.
Design:
- Support the team with creation of graphics for marketing and sales assets with Canva or Adobe Illustrator;
Other responsibilities and duties:
- Photo library management to ensure content is named and categorised properly and accessible for the team;
- Responsible for media archive (includes press, print, audio, video);
- Budget management for digital advertising campaigns;
- Responsible for Grasmere Gingerbread® account on Eventbrite;
- Create and coordinate Grasmere Gingerbread® email footers using WiseStamp software;
- Other relevant activities out with immediate job description that may positively impact upon sales and marketing activity.
Role requirements:
- Significant experience managing social media and content creation;
- Proven success running digital campaigns;
- Meticulous attention to detail is paramount;
- Ability to self manage and work as part of a close knit team;
- The professional authority and ability to ensure that the Grasmere Gingerbread® brand and ethos are upheld at all times;
- Understanding food industry and appreciation of the unique Lake District landscape.
Essential skills:
- Exceptional copywriting skills and a passion for creating content;
- Effective communicator at all levels both verbal and written;
- Excellent organisational skills, time management and ability to multi-task;
- Proficient in IT skills (Microsoft) and software;
- Creative, innovative and highly motivated;
- Demonstrate the ability to understand engagement metrics and KPIs.
Desirable skills:
- Experience of working within the food industry;
- Knowledge of how to use a DSLR camera and photography experience, although candidates with relevant qualifications but without photography experience will still be considered for the role;
- Understand PPC campaigns;
- Degree in digital marketing or equivalent high-level qualifications relevant in this field.
Salary: £30’000 - £35’000 (dependent on skills, experience and relevant qualification)
Location: Grasmere, Lake District National Park (on-site role)
Days & hours of work: Monday to Friday 40 hours; 9.00 am to 5.30pm (1 hour for lunch) plus an additional 2.5 hours covering evenings and weekends off-site for social channels.
Our provision & benefits:
We offer you the opportunity to work in the most beautiful part of the UNESCO Lake District National Park. As part of a successful, friendly family business that prides itself on its social responsibility and commitment to the charitable sector. The role includes a six‑month probationary period. The following benefits (points 1, 4, 5 & 7) after 6 months’ probationary period, point 2 after one year’s service:
1. Health policy with the option to add family members, including a cashback scheme for healthcare, everyday essentials and leisure spending;
2. A day’s pay on your birthday;
3. Free parking in Grasmere for non-residents;
4. ‘My Cumbria Card’, offering discounts on regional attractions and facilities;
5. Staff discount;
6. Paid external courses that support the role;
7. £50 worth of goodies of your choice;
8. Free refreshments and unlimited Grasmere Gingerbread® while at work.
To note:
- Company phone, laptop and camera are provided with this position.
- A special confidentiality agreement must be signed as part of the appointment process.
- This on-site position is located with the marketing office in Grasmere and is not offered hybrid or remote.
- UK Driving License is required for this role.
Vision and Mission:
Our mission is to make ‘the best gingerbread in the world’ and deliver a truly unique sensory experience.
Our vision is threefold; to respect over 170 years of heritage, to protect the integrity of the brand, and to sympathetically grow the business to fulfil future customer expectation.
About us:
Grasmere Gingerbread® is an iconic, third generation family business in the heart of the UNESCO Lake District National Park in Cumbria. Our core values are passion, trust, integrity, authenticity, excellence and respect.
Recruitment process:
- Following CV screening on Indeed, suitable applicants are sent an application form and the job specification via email. Once your completed form is received, it is reviewed by the Directors.
- Application forms should be accompanied by a letter and/or video** stating your desired reasons for wishing to work for Grasmere Gingerbread®;
- To be considered, applicants must complete the company application form in full and submit it by email to [email protected]. CVs attached to an application form will not be accepted.
- If selected, we will undertake a telephone discussion regarding your application.
- If your application is taken forward, you will then meet with the Directors via Zoom.
- At this stage, successful candidates will then be invited into the business to undertake assessments relevant to the role.
- Finally, successful candidates will be invited for a panel interview to meet the team and have a site tour.
*Please provide a video/ cover letter with your application form stating why you would love to work for Grasmere Gingerbread® and what you feel you would bring to the role. Please send your video via we.transfer to [email protected]
Thank you for your interest.
Job Types: Full-time, Permanent
Pay: £30,000.00-£35,000.00 per year
Benefits:
- Company events
- Company pension
- Employee discount
- Free parking
- Health & wellbeing programme
- On-site parking
- Sick pay
Application question(s):
- This is an on-site role. Please confirm your current location and the approximate time it would take you to commute to Grasmere Gingerbread?
- What excites you the most about the opportunity to work at Grasmere Gingerbread®?
Experience:
- Social media marketing: 3 years (preferred)
Licence/Certification:
- Driving Licence (required)
Work authorisation:
- United Kingdom (required)
Work Location: In person
