British Heart Foundation (BHF) is embarking on an enterprise-wide transformation project to become a truly customer-centric organisation – where everything we do, culturally, operationally & technically, is designed to help meet audience, prospect and customer need. We will engage, win and retain more customers than ever before, increasing our impact, so we can save and improve more lives.
We are recruiting for a Marketing Automation Specialist on a 12-month fixed term contract to play a critical role in BHF’s transformation to a truly customer-centric organisation by enabling the delivery of automated, personalised, omnichannel journeys.
In this role you’ll specifically focus on translating campaign briefs and technical designs into fully operational workflows within Adobe Campaign V8 (ACC), Adobe Journey Optimiser (AJO), Adobe Real-Time CDP (RT-CDP) and Data Distiller. You will act as the bridge between technical architecture and live execution, ensuring workflows are scalable, efficient and aligned to business needs.
Working within the Digital Content & Journeys team, you’ll complement existing strengths in direct mail, email and SMS execution by introducing deep workflow expertise, enabling the team to move from campaign delivery to end-to-end journey orchestration.
Importantly, you’ll also play a key role in upskilling the wider team, embedding knowledge, standards and best practice for Adobe-based workflow development.
About you
We’re looking for someone with strong hands-on experience in marketing automation and journey orchestration, ideally using Adobe Campaign and/or Adobe Journey Optimiser. You’ll be confident building automated, multi-step, trigger-based journeys and using customer data to create relevant, personalised experiences across large-scale audiences.
You’ll bring a strong understanding of how data, workflows and campaign platforms fit together, with the ability to translate technical documentation, data models and journey designs into practical, working solutions. Experience with Adobe Real-Time CDP, Data Distiller, segmentation, personalisation and audience activation would be especially valuable.
You’ll be technically minded, detail-oriented and comfortable working in complex environments, collaborating closely with data, technology and marketing teams. Just as importantly, you’ll be able to explain technical concepts clearly to non-technical colleagues and help others build confidence in using new tools and ways of working.
We’re also looking for someone organised, collaborative and proactive, with strong problem-solving skills and a focus on creating scalable, reusable approaches. If you’re excited by the opportunity to support an enterprise-wide transformation and help shape smarter, more connected supporter journeys, we’d love to hear from you.
Working arrangements
12-month fixed term contract (from start date). Start date is as soon as possible.
This 12-month fixed-term contract role has been created to support a major digital transformation programme. In this role, you will help deliver the migration of our marketing technology platform from Dotdigital to Adobe, including the redesign of hundreds of campaigns into customer-centric journeys. This significant programme of work will run through a series of sprint cycles until May 2027, followed by a period of optimisation and hypercare until the end of this fixed term contract role.
This is a hybrid role, where your work will be split between your home and at least one day per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.
Belonging at BHF
We celebrate and value the diversity of the communities we serve, recognising that embracing different perspectives and backgrounds strengthens our organisation and drives innovation. By fostering an inclusive environment where everyone feels respected and supported, we are better equipped to achieve our mission of helping people have a healthier heart for longer.
To hear from our people, check out Belonging at BHF.
Our people are at the heart of everything we do. By funding research across six decades, we’ve helped keep millions of hearts beating and millions of families together. We’re investing in ground-breaking research that will get us closer than ever to a world where everyone has a healthier heart for longer.
Benefits and Development
At BHF, we offer a comprehensive range of benefits designed to support our colleagues’ wellbeing and professional growth.
To find out more about our benefits you can download the Benefits document at the bottom of this page or check out what we offer – Benefits and Development pages.
Need more help balancing your work and home life? Talk to us about what flexibility is available at the application or interview stage.
Interview process
The interview process will take place either in-person in our London Office or virtually via Microsoft Teams.
How to apply
It’s easy to apply for a role at the BHF. Just click on the apply button below. You’ll need to upload your CV and answer some questions relating to the key requirements for this role.
Our recruitment processes are fair, accessible, and inclusive. BHF use anonymous CV software as part of the application journey.
We support responsible use of AI to help shape your application. By applying for a role at BHF, you confirm that your application is authentic and reflects your own skills and experience, to ensure everyone is assessed fairly.
