We are on the lookout for a driven, creative, and commercially savvy Sales & Marketing Manager to help grow our brand and boost revenue. This is a hands-on, exciting role, which gives you the opportunity to own all of marketing activity for Quy Mill Hotel and Spa.
You will take the lead on all things marketing, from social media management and email campaigns to website management and paid advertising. If you enjoy a role that is varied, hands-on, and gives you creative responsibility, we would love to hear from you.
Experience in marketing and sales is a must, along with a proven ability to convert leads, think creatively, and deliver results. Experience within the events, hotels or weddings industry would be advantageous.
KEY RESPONSIBILITIES:
Content Management:
- Create eye-catching social media content, visuals, and campaigns that support sales, including Instagram, TikTok, and Facebook.
- Develop a social media strategy that aligns with the hotels campaign calendar and links to other marketing activities such as email campaigns.
- Manage the hotels Mailchimp, building and planning the content for the emails, and segmenting them to audiences where required.
- Plan and deliver digital and offline advertising.
Website Management:
- Manage the website development through WordPress / Elementor, adding and removing content to pages to keep the website up to date.
- Create dining booking pages on the website through our Online Booking Platform.
Sales:
- Ensure all marketing activities are supporting revenue growth across the hotel and the spa.
- Support the events lead in advertising both seasonal calendar events, and specific business events, to maximise bookings and revenue.
- Be confident in sales outreach to both potential customers and previous customers, whilst maintaining a professional approach.
Paid Advertisement:
- Support the paid advertising campaigns across Google Ads through our external Google Ads company.
- Manage any paid activities through Meta (Instagram and Facebook), or other paid work such as Influencer Marketing, Radio, TV, or Print.
Brand Development:
- Develop on brand visual marketing content and promotional materials to be seen in and around the hotel.
- Ensure brand consistency across all touchpoints to give the Hotel and Spa a recognisable and strong brand.
Performance Tracking:
- Monitor performance, ROI, and conversion rates, and use these statistics to support the marketing activities.
- Track key analytics to measure success of marketing activities vs booking performance.
- Manage the marketing budget accordingly.
In this role, the Marketing and Sales responsibilities are split over both our hotel and spa. You must be confident in managing both departments and their different Marketing and Sales needs, whilst understanding they also link as one business.
You will succeed if you:
- Are a creative individual with a technical and commercial mindset.
- Enjoy variety. No day in a hotel is the same, and hotel life is unpredictable, so being adaptable is important.
- Love using data to consistently improve campaigns.
- Are comfortable taking ownership of strategy developing and implantation.
- Have experience managing Marketing and Sales activities in both an independent but collaborative manner.
Job Types: Full-time, Permanent
Pay: £32,000.00-£35,000.00 per year
Benefits:
- Company pension
- Discounted or free food
- Free parking
- On-site gym
- On-site parking
Ability to commute/relocate:
- Cambridge CB1 9AZ: reliably commute or plan to relocate before starting work (required)
Experience:
- email marketing automation and CRM-driven workflows: 3 years (preferred)
- Social media management: 3 years (preferred)
- marketing and sales: 5 years (preferred)
Work Location: In person
