Marketing & Sales Manager – DACH (Germany, Austria, Switzerland)
Salary: £40,000 – £45,000 per annum (dependent on experience)
Contract: Full-Time
Location: Warwick (Hybrid – 2–3 days per week in the office)
Overview
An exciting opportunity has arisen for an experienced Marketing & Sales Manager to lead and grow an established presence across the DACH region (Germany, Austria, Switzerland).
This is a senior, hands-on role suited to someone with a strong understanding of the DACH market, combining strategic oversight with operational delivery across marketing, sales, and account development. The successful candidate will play a key role in driving regional performance and shaping go-to-market strategies tailored to local audiences.
Key Responsibilities
Regional Strategy & Leadership
· Develop and deliver the regional marketing and sales strategy, aligned with wider business objectives and tailored to the DACH market
· Take ownership of regional performance, setting targets and driving execution across marketing, sales, and account management
· Build and develop a regional team over time, including hiring, coaching, and performance management
· Act as the key internal representative for the DACH region, providing insight on opportunities, risks, and investment priorities
Marketing Strategy, Research & Execution
· Lead market research initiatives to understand customer segments, buyer behaviour, and competitor activity
· Translate insights into effective positioning, messaging, and campaign strategies
· Localise and optimise marketing channels including digital, email, paid media, content, and offline materials
· Collaborate with wider teams to adapt and scale campaigns for the DACH region
· Establish effective performance tracking and reporting, even in limited data environments
Sales Growth & Account Management
· Drive revenue growth across eCommerce and regional sales channels
· Manage and develop key accounts and strategic partnerships
· Align marketing activity with commercial outcomes through targeted sales activation strategies
· Oversee and optimise the full customer journey from acquisition to retention
Partnerships & Market Presence
· Develop relationships with industry partners, ambassadors, and key stakeholders
· Identify and manage participation in relevant trade shows, exhibitions, and events
· Plan and deliver regional campaigns, events, and presentations to internal and external audiences
Product Launches
· Lead regional go-to-market strategies for new product launches
· Ensure messaging, pricing, and channel strategies are tailored to local markets
· Coordinate cross-functional launch activity
· Gather and report market feedback to inform future product development
Reporting & Analysis
· Monitor and report on regional marketing performance, sales results, and pipeline activity
· Produce clear, data-driven insights to support decision-making
· Track competitor activity, pricing strategies, and market trends
Key Requirements
· Proven experience in a senior marketing and sales role, ideally within the DACH region
· Strong background in marketing strategy, research, and campaign execution
· Demonstrated success in driving revenue growth within an established market
· Experience building, leading, and developing teams
· In-depth understanding of DACH business culture and market dynamics
· Fluent German and strong English communication skills
· Analytical mindset with the ability to make informed decisions using incomplete data
· Strong stakeholder management and presentation skills
Desirable Experience
· Experience within hardware, SaaS, construction, or related industries
· Knowledge of eCommerce platforms, CRM systems, and marketing automation tools
· Understanding of SEO, PPC, CRO, and paid social channels
· Experience launching products into European markets
· Additional European language skills
Package & Benefits
· Competitive salary
· Hybrid working model
· Pension and private healthcare
· 25 days annual leave plus bank holidays
· Enhanced parental leave
· Share scheme
· Professional development opportunities
· Additional employee perks and benefits
Pay: £40,000.00-£45,000.00 per year
Benefits:
- Company events
- Company pension
- Free parking
- On-site parking
- Sick pay
- Work from home
Work Location: Hybrid remote in Warwick (Warwickshire, West Midlands Region, England)
