Trading from 100 stores Millets supply a more casual outdoor customer who seeks value for money, providing for a wide range of recreational activities with an emphasis on exclusive brands, such as Peter Storm and Eurohike.
This is Millets. Made for Adventure. Built for Everyone
Millets has always been about making the outdoors part of everyday life. From family walks and weekend camping trips, to first hikes and fresh air escapes, we’re here to help people get outside — easily, confidently and without fuss.
We offer practical, reliable kit always at great value, chosen to work for real life outdoors. The kind of gear you can trust, whether you’re just starting out or getting back to what you love.
Our teams are friendly, down to earth and ready to help. We believe in being approachable, sharing knowledge simply, and making sure everyone feels welcome. If you enjoy helping people take their next step outside — big or small — you’ll feel right at home at Millets.
This is your moment. This is Millets. Are you in?
At Millets, we don’t just support outdoor adventures — we make them possible for everyone. As a Store Manager, you’ll take full ownership of your store, setting the standard for performance, team engagement, and customer experience. You’ll drive commercial success, develop a high-performing team, and create a welcoming environment where customers feel confident finding the right products for their needs.
If you’re ready to lead with confidence, develop future talent, and shape a successful store environment in a fast-paced retail setting, this is your opportunity to make a real impact and help customers enjoy the outdoors every day.
Role Overview
As a Store Manager at Millets, you take full ownership of your store’s performance, culture, and daily execution. You lead from the front — setting expectations, inspiring your team, and driving strong commercial results through confident decision-making and a deep understanding of the Millets brand and customer.
You create a high-energy environment where colleagues develop, standards remain consistently high, and customers receive an approachable, knowledgeable in-store experience. This role is all about decisive leadership, strong commercial awareness, and the ability to elevate your team so the store delivers excellent results every single day.
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Key Responsibilities
- Lead the store with energy, visibility, and confidence — driving strong performance across sales, service, and operational execution.
- Inspire and motivate the team on the shop floor, creating a welcoming and engaging Millets experience that supports customers in finding the right products for their outdoor needs.
- Use real-time performance insights and trading trends to make quick, commercial decisions that elevate store results and maximise every opportunity.
- Maintain Millets’ high operational and visual standards — ensuring product availability, clear merchandising, and a safe, compliant environment.
- Develop and grow talent within the store, providing coaching, structured feedback, and clear progression pathways to build future leaders.
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Skills & Experience Required
- Proven experience in retail management with the ability to lead and motivate teams in a fast-moving, customer-focused environment.
- Dynamic, confident leader who can drive a performance-focused culture and inspire colleagues at every level.
- Commercially aware with strong capability in interpreting performance data, product trends, and customer behaviour.
- Excellent communication and interpersonal skills, supporting strong teamwork, engagement, and professional customer interactions.
- Demonstrated success in delivering strong sales results and maintaining high operational standards.
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Desirable Attributes
- Passionate about the outdoors, with a strong connection to the Millets brand and product offering.
- Proactive, solutions-driven leader who thrives in a fast-paced, evolving retail environment.
- Hands-on and highly visible on the shop floor, leading by example across all areas of the store.
- Resilient, adaptable, and composed during busy trading periods and seasonal peaks.
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What We Offer
We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. We celebrate the diversity of our teams and strive to ensure that all colleagues — regardless of background, identity, or lived experience — can thrive and contribute meaningfully.
As part of our successful and continually evolving company, you’ll be encouraged to embrace our core priorities: putting people first, staying connected to our customers, and delivering operational excellence. We are always exploring new opportunities for growth and welcome individuals who are passionate about making a positive impact every day.
We know our employees work tirelessly to make Millets the success it is today and, in return, we offer some great benefits:
- Incremental Holiday Allowance
- Staff Discount on qualifying purchases across Group retail stores and online
- Exclusive Colleague Bike Discount scheme
- Discounted Gym membership
- Personal development opportunities to learn and develop at work
- Access to Apprenticeships and accredited qualifications
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About JD Group
Founded in 1981 with a single store in the Northwest of England, JD Group has grown into a leading global omni-channel retailer in Sports Fashion, Outdoors, and Gyms. Our diverse and dedicated teams operate across a portfolio of renowned retail brands in multiple international markets.
Listed on the London Stock Exchange since 1996 and a proud member of the FTSE 100 since 2019, JD Group continues to expand both in the UK and globally, driven by a commitment to innovation, excellence, and opportunity.
Our vision is to become the world’s most trusted and dynamic omni-channel retailer across sports and outdoor markets. We welcome individuals from all backgrounds to join us in shaping this future. If you’re passionate about contributing to an inclusive, people-first, and customer-focused organisation — and motivated by continuous growth and operational excellence — we’d love to hear from you.
Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of you applying, please consider your application to have been unsuccessful on this occasion Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager. Thank you again for your time.
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