We’re looking for an experienced SEO Manager to join our growing Digital Marketing team.
This role is ideal for someone who enjoys taking ownership of campaigns, developing SEO strategies and delivering measurable results for clients. You’ll manage a portfolio of SEO campaigns across a range of industries, combining technical expertise, content strategy and performance analysis to drive long-term growth.
Working alongside Account Managers, Content Specialists, PPC Specialists and Developers, you’ll play a key role in helping our clients improve visibility, generate qualified traffic and achieve their wider business objectives.
As search continues to evolve, you’ll also have the opportunity to work with emerging areas such as AI Search and Answer Engine Optimisation (AEO), helping shape strategies that keep clients ahead of the competition.
The Role
As Head of SEO, you’ll take responsibility for the planning, execution and progression of multiple SEO campaigns, ensuring activity remains aligned to client goals and delivers meaningful outcomes.
This is a hands-on role that combines strategy, implementation, analysis and collaboration.
Key Responsibilities
SEO Strategy & Campaign Management
- Manage a portfolio of SEO clients across a variety of sectors.
- Develop and maintain SEO strategies aligned to client objectives.
- Build and manage campaign roadmaps and priorities.
- Identify opportunities, risks and areas for improvement.
- Ensure campaigns progress proactively and deliver measurable outcomes.
- Support client meetings and strategic discussions where required.
Technical SEO
- Conduct technical SEO audits and investigations.
- Identify and prioritise technical improvements.
- Work with developers to implement recommendations.
- Monitor website health, crawlability, indexation and site performance.
- Stay up to date with algorithm updates and industry developments.
Content & AEO
- Work alongside the Content team to develop effective content strategies.
- Carry out keyword research and topic planning.
- Create content briefs and recommendations.
- Identify opportunities across traditional search, AI Search and Answer Engines.
- Support content optimisation focused on user intent, authority and search visibility.
Performance Analysis & Reporting
- Monitor campaign performance and SEO metrics.
- Analyse trends, opportunities and challenges.
- Translate data into actionable recommendations.
- Support meaningful reporting focused on business outcomes rather than vanity metrics.
- Communicate insights clearly to clients and colleagues.
Process Improvement
- Contribute to the development of internal SEO processes and best practices.
- Support testing, innovation and continuous improvement.
- Share knowledge and collaborate across the wider Digital Marketing team.
- Help improve the consistency and quality of campaign delivery.
Skills & Experience
Essential
- 3+ years’ SEO experience, ideally within an agency environment.
- Strong understanding of technical SEO, on-page SEO and content strategy.
- Experience managing multiple client campaigns simultaneously.
- Strong analytical and problem-solving skills.
- Excellent communication and organisational skills.
- Ability to prioritise workload and manage deadlines effectively.
- Commercial awareness and understanding of how SEO contributes to wider business goals.
Desirable
- Experience with AEO (Answer Engine Optimisation).
- Understanding of AI Search and emerging search technologies.
- Experience working alongside web development teams.
- Knowledge of CRO and wider digital marketing channels.
- Experience supporting or mentoring junior team members.
What We’re Looking For
We’re looking for someone who takes ownership, thinks proactively and enjoys solving problems.
You’ll be comfortable managing multiple priorities, making recommendations with confidence and taking responsibility for campaign progression. You’ll understand not only what actions should be taken, but why they matter and the impact they can have on a client’s business.
Most importantly, you’ll recognise that successful SEO is about more than rankings. It’s about delivering meaningful commercial outcomes for clients.
About Echo
Echo is an award-winning digital marketing and web design agency based in Peterborough.
For over 15 years, we’ve partnered with ambitious businesses to help them grow through SEO, PPC, Paid Social, Content Marketing and Website Development. We pride ourselves on building long-term client relationships, delivering measurable results and continually evolving alongside the digital landscape.
Our team is collaborative, ambitious and focused on continuous improvement. We value accountability, ownership and a willingness to challenge ourselves to be better every day.
Company values
Their mantra is to "Be Better" and they encourage all team members to consistently improve and develop. The values that are most important to them are:
- Be the Best - Always positively strive to be better
- Be a Go Getter - Relentlessly chase success for clients
- Be Straightforward - Always keep it simple
- Be Daring - Think differently, creatively and challenge the norm
- Be Responsible - Look after and care about the team, clients and projects
Why Join Echo?
- Team outings, social events and a friendly workplace
- Flexible working times
- Industry related events (both internal and external)
- Week as a digital nomad - work from anywhere!
- 31 days annual leave
- Extra day off for birthdays
- Flexible bank holiday use
- Employee pension scheme
- Casual dress
- On site parking
- Published salary banding & pathways
- Personal development plans with regular reviews
- Regular training courses, sessions and resources
- Cycle to Work scheme
- Free flu jabs
- Free eye tests
- Huge range of office snacks including fruit, cereal bars and sweet treats
Pay: £38,000.00-£45,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Free parking
- On-site parking
Ability to commute/relocate:
- Peterborough PE2 6LR: reliably commute or plan to relocate before starting work (preferred)
Application question(s):
- Do you require visa sponsorship now or in the future? Please state your current right to work status in the UK.
- What is your current notice period / earliest possible start date?
Experience:
Work Location: Hybrid remote in Peterborough PE2 6LR
