Alsico was founded in Belgium in 1934 and has since grown into one of Europe’s largest workwear providers, clothing 10 million wearers every day. With over 8,000 employees and more than 20 factories worldwide, we manufacture high-quality workwear for leading companies such as BT Openreach, TUI, and the NHS, dispatching over 18 million garments annually.
Overview
We are seeking an enthusiastic and creative Content Marketing Executive to join our team at alsico. This role is perfect for someone passionate about content creation, creating videos, copywriting, and storytelling across multiple channels. You will be responsible for producing engaging content for our website, social media platforms, email marketing, and more, all while ensuring the voice of the alsico brand is consistent and impactful. You will also work closely with other departments to drive brand awareness and business growth, while staying up-to-date on the latest trends, technologies, and innovations in digital marketing, including AI tools.
Key Responsibilities
- Content Creation & Copywriting: Produce high-quality, engaging content for social media, websites, email campaigns, and internal communications that resonates with our target audience and reflects the alsico brand. Collaborate with internal teams and customers to create content and case studies that highlight the success of our products and services.
- Website Content: Support the creation of new website pages, write copy, and design page layouts that provide an excellent user experience (UX). Ensure content is optimised for SEO, including writing copy and maintaining accurate, up-to-date information across the website.
- Social Media: Manage and execute content across social media platforms (LinkedIn, Instagram, Facebook, etc.), creating content, scheduling posts, and running paid campaigns to increase engagement, build community, and drive website traffic.
- Photography & Video Production: Capture and create photography and video content that supports marketing campaigns, social media, website content, and customer engagement. Your work will tell the alsico story visually and enhance our brand’s presence across multiple platforms.
- Email Marketing: Write, design, and execute email marketing campaigns that engage both internal and external audiences. You will help craft clear, persuasive copy that aligns with campaign objectives and drives action.
- Marketing Collateral for Sales Teams: Support the creation of marketing collateral for the sales team, including presentations, brochures, and bespoke printed materials.
- Event Support: Assist with the creation of promotional materials, digital content, and social media campaigns to support events, both internal and external.
- Collaboration & Reporting: Work closely with the marketing team and other departments to ensure content supports campaign goals. Track and report on content performance, providing insights and suggestions for improvement.
- Continuous Improvement & AI Integration: Stay up-to-date on the latest marketing trends and technologies, including AI tools, and leverage them to streamline content creation processes and improve marketing outcomes.
Key Skills and Qualifications
- Content Creation Passion: A passion for creating engaging content that resonates with a diverse audience across various channels.
- Excellent Copywriting Skills: Proven ability to write clear and engaging copy for websites, blogs, social media, and email campaigns.
- Photography & Video Skills: Experience creating photography and video content for social media, websites, and campaigns.
- Social Media & Advertising Expertise: Hands-on experience managing social media platforms, executing content strategies, and running paid campaigns.
- Graphic Design & Adobe Creative Suite Skills: Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator, etc.) or similar tools for creating marketing assets.
- Experience: 3-5 years of experience in content creation, content marketing, or digital marketing, ideally in the B2B or manufacturing sector.
- Education: A degree in Marketing, Communications, or a related field is desirable.
Job Types: Full-time, Permanent
Pay: Up to £35,000.00 per year
Benefits:
- Canteen
- Company pension
- Free flu jabs
- Free parking
- Life insurance
- On-site parking
Ability to commute/relocate:
- Preston PR2: reliably commute or plan to relocate before starting work (required)
Experience:
- Marketing: 3 years (required)
Willingness to travel:
Work Location: In person
