Company Overview
R&J Strang Tyre Services, a proud subsidiary of the Continental Tyre Group since 2019, has been serving customers with honest and reliable tyre maintenance solutions for over 26 years. Our commitment to proactive service and quality has made us a trusted name in the automotive industry.
Summary
We are seeking a dedicated Regional Sales Manager to join our team in the United Kingdom. Based in our Northern region, you will play a vital role in driving sales growth and strengthening our customer relationships across the region, embodying our company's values of integrity and excellence.
(This role covers Nottingham, Leeds & Washington areas).
Responsibilities
Sales
- Identify, prioritise, prospect and win regional fleet service contracts and maintenance agreements.
- Work with the Regional Operations Manager to determine key target accounts and secure profitable business across service packages, maintenance plans, and fleet support solutions.
- Promote and sell the full range of R&J Strang fleet services—including mobile maintenance, inspections, repairs, compliance support, and breakdown assistance—to fleet operators, prioritising strategic customers and company growth objectives.
- Achieve agreed service‑sales targets and performance outcomes within scheduled timelines.
- Ensure adherence to pricing strategies and profitability expectations by managing pricing autonomy responsibly according to R&J Strang commercial guidelines, customer mix, and regional market dynamics.
- Coordinate sales efforts closely with internal teams, including operations, scheduling, customer service, and the central support office, to ensure smooth onboarding and service delivery for new customers.
Business Development
- Win and expand new business with fleet operators, logistics companies, rental providers, and transport businesses and any other business opportunities
- Build strong, long‑term relationships with customers by consistently recommending service solutions that improve uptime, compliance, efficiency, and operating cost control.
- Present, promote, and sell R&J Strang’s service offerings using solid operational and commercial arguments tailored to customer needs.
- Conduct needs assessments and cost‑benefit analyses to match customers with the right fleet‑support solutions.
- Establish, develop, and maintain positive business and customer relationships through proactive communication and reliable follow‑through.
- Ensure quick and effective resolution of customer issues or service concerns to maximise customer satisfaction and retention.
- Reach out to new prospects through direct outreach, field visits, networking, and structured prospecting activity.
- Maximise service mix and product uptake in line with R&J Strang commercial priorities, encouraging customers to adopt preventative maintenance and full‑service fleet packages.
Performance Management
- Analyse the territory potential, track sales and status reports
- Monthly customer forecast to be provided for Group Products including Digital Solutions
- To maximise CMC% and minimise rebate accrual as measured by the fleet sales forecast & accrual file
- Ensure full communication of customer data in Conti360 contracts Inc. fleet lists and mileages where required.
- To work with all key stakeholders in support of customer accounts requiring field / depot visits in support of overall account management responsibility
- Supply management with reporting on customer needs, problems, interests, competitive activities, and potential for new products and services.
- Monitor and analyse the development of unit sales, price, brand mix, CMC and market share by customer, brand and product group within the sales area.
- Provide regular updates to fleets in terms of KPIs in the form Dundas/Excel
- Undertake the upkeep and integration of customer data, for users, in accordance with Company guidelines, CRM, tools and systems.
Other
- Keep up-to-date of R&J Strang best practices and promotional trends
- Liaise with Truck Sales Managers and other equity and independent sales managers so that the full sales potential of each fleet is realised
- Continuously improve through feedback
- Meet individual and team sales targets
- Attend meetings, sales events and training as required
- Report and provide feedback to management using financial statistical data
- Maintain and expand customer database (CRM) within your assigned territory
- Manage and maintain your own period expense, support and cost budgets
- Maintain call activity and call reports for all meaningful customer contacts through CRM using such information to facilitate effective and efficient sales, reporting and planning
- Prepare customer proposals, tenders and letters for all new customers
- Professional Experience
- Successful previous sales experience, consistently meeting or exceeding targets
- Demonstrated ability to communicate, present and influence credibly and effectively
- Proven ability to drive the sales process from plan to goal
- Solid customer service attitude with excellent negotiation skills
- Proven ability to understand and analyse sales performance metrics
Education / Certification
- High standard of education
- Degree standard desirable
If you are ready to steer your career towards new horizons with a trusted industry leader, we invite you to apply now and become part of our dynamic team committed to excellence.
Pay: £40,000.00-£45,000.00 per year
Benefits:
- Company car
- Company pension
- Employee discount
Work Location: On the road
