Part-Time Marketing & Social Media Manager
Location: Harrogate (hybrid / flexible working)
Salary: £7,800 per annum (approx. 2 days per week) + performance bonus
About Us
Short Stay Harrogate is a premium property management company specialising in short-lets and holiday homes across Harrogate and the surrounding area. We combine hospitality expertise with local knowledge to deliver exceptional experiences for guests and homeowners alike.
We’re looking for a Part-Time Marketing & Social Media Manager to lead our online presence, content creation, and social media marketing. This is a creative and strategic role ideal for someone who can produce beautiful designs, craft engaging content, and deliver measurable results through paid advertising and lead generation.
As the business grows, there is strong potential for this position to expand into a Sales & Marketing Executive role with increased hours and responsibility.
The Role
You’ll be responsible for managing our social media channels, creating content, and running digital campaigns to grow brand awareness, increase bookings, and attract new homeowners. You’ll have creative freedom to plan, design, and execute marketing initiatives that reflect Harrogate’s premium lifestyle and the quality of our homes.
Key Responsibilities
Social Media & Content Creation
- Create and manage engaging photos, video, and graphic content within our properties and across the Harrogate area for Instagram, TikTok, Facebook, and LinkedIn. (all iphone content)
- Work collaboratively with other content creators to brainstorm and execute meaningful content for social media. (managing influencer stays)
- Design on-brand visuals for posts, stories, and ads using tools such as Canva.
- Plan and manage a content calendar highlighting our properties, local lifestyle, and guest experiences.
- Monitor engagement, respond to comments, and analyse social media performance.
Digital Marketing & Lead Generation
- Develop and manage paid ad campaigns across Meta (Facebook/Instagram), Google, and TikTok to generate homeowner leads and drive bookings.
- Design and optimise ad creatives, landing pages, and lead forms.
- Track campaign performance (CPL, CTR, ROAS) and make data-driven improvements.
Marketing & Brand Growth
- Support email marketing, newsletters, and website content.
- Build relationships with local businesses, influencers, and community partners.
- Develop new ideas for collaborations and promotions that strengthen the brand.
- Stay ahead of marketing and design trends to keep Short Stay Harrogate’s presence fresh and engaging.
What We’re Looking For
- A do'er with creative confidence!
- 2+ years’ experience in marketing, social media, or content creation.
- Experience running paid ads and lead generation campaigns.
- Creative eye for content, visuals, and brand tone.
- Organised, proactive, and confident working independently.
- Based in Harrogate or nearby, or willing to travel regularly.
- General knowledge of the Harrogate area - its lifestyle, businesses, and culture.
- Bonus: experience in property, hospitality, or lifestyle sectors.
What We Offer
- £7,800 per year (approx. 1-2 days per week)+ performance bonus.
- Flexible working hours and hybrid options.
- Training support and professional development opportunities.
- Clear progression path into a Sales & Marketing Executive position.
Job Type: Part-time
Pay: £500.00-£650.00 per month
Work Location: Hybrid remote in Harrogate HG1 1UE
