Job Title: Digital Marketing Officer (Content and Social)
Department: Marketing and Communications
Salary: £27,598-£29,911 / year
Job type: Full time 35 hours per week, permanent
We're looking for a Digital Marketing Officer (Content and Social) to join our Marketing and Communications team at The City of Liverpool College. This is a creative, audience-facing role that sits at the centre of how we tell the College's story.
You'll own our organic social media channels, plan and create content that engages prospective and current students, and manage community interactions day to day. You'll work closely with our Digital Content Creator to shape campaigns and content across platforms.
We are looking for someone who understands what makes content land: someone who is a confident public speaker with the ability to command a room, has a sharp eye for a good story, and is confident both in front of the camera and behind it. You'll become a familiar face across our channels, comfortable interviewing students, colleagues and partners to find the stories worth telling.
Social media and community management
- Plan, create, and schedule organic social media content across our channels as part of the annual integrated media plan, maintaining a consistent and engaging presence
- Actively manage community engagement, monitoring and responding to comments, conversations, and mentions in line with College brand guidance
- Produce and adapt content natively for each platform, including short-form video for TikTok, Instagram, and other emerging formats
- Identify and pursue opportunities to grow reach, build audience, and tell the College's story authentically across platforms
- Support the management of sponsored and boosted social content in collaboration with the Digital Marketing Officer (Paid and Performance)
Content and storytelling
- Find, develop, and publish student, staff, and alumni stories that bring the College's impact to life across digital channels
- Present and interview for video content, drawing out stories from students, staff and partners as the recognisable face of our channels
- Shoot and edit social-first video for reels, stories and other short-form formats, working quickly and independently to capture content as it happens
- Work closely with the Digital Content Creator to plan and commission photography and video assets, ensuring content is fit for purpose across channels
- Write engaging, student-focused copy for social media, digital campaigns, and the website, aligned to the College's tone of voice and brand guidelines
- Identify content opportunities proactively, building relationships with curriculum teams and student-facing staff across the College
- Manage a content calendar that reflects the academic year, key recruitment milestones, and planned campaigns
- Provide occasional cover for wider photography and video capture in Digital Content Creator’s absence
Campaign support
- Contribute to the planning and delivery of integrated student recruitment campaigns, providing social and content expertise
- Work alongside the Digital Marketing Officer (Paid and Performance) to ensure organic and paid activity are aligned and complementary
- Collaborate with our creative agency on campaign content, providing direction on organic social and briefing content requirements
- Develop a working familiarity with the team's paid media activity, including an understanding of campaign objectives and audience targeting, to support joined-up planning and communication
Website and digital content
- Create and publish web content as required, using the CMS to maintain accuracy, accessibility, and brand consistency
- Support the team with email content where social or storytelling expertise is needed
Analytics and reporting
- Track and report on the performance of organic social channels and content, using platform analytics and agreed reporting tools
- Use performance data to inform content decisions, testing new formats and approaches where appropriate
- Contribute to quarterly channel performance reporting
- Stay current with social media trends, platform developments, and what competitor and peer institutions are doing
Brand and compliance
- Ensure all content adheres to the College's brand guidelines and tone of voice
- Comply with relevant legislation, including GDPR, copyright, and digital accessibility standards
Generic duties include:
- To contribute fully to the mission and values statement of the College Group ensuring its effective implementation in all aspects of College life.
- To take proactive responsibility for Health & Safety to ensure that a safe working environment and safe working practices are maintained at all times.
- To comply with the General Data Protection Regulations (GDPR).
- To support cross college actives as required in particular the key enrolment and invigilation periods.
- Carry out any other relevant and appropriate duties as determined by the needs of the service and as appropriate to the grade.
Essential Criteria
- Qualification or equivalent experience in design, marketing or communications.
- Experience managing social media channels professionally, with a strong understanding of platform trends and audience behaviour
- Confident and capable content creator with demonstrable experience producing platform-native photo and video content, including short-form formats
- Experience planning and scheduling social media content as part of a wider campaign or editorial calendar
- Strong storytelling ability, with the skill to find and shape compelling stories from across an organisation
- Strong written communication skills, with the ability to write clearly and engagingly across channels and audiences
- A collaborative team player who is comfortable working across a small, integrated team and sharing knowledge to support collective delivery.
- Confident, warm and engaging on camera, with experience presenting, interviewing or hosting
Desirable Criteria
- Experience managing sponsored or boosted social content, including basic audience targeting and budget management
- Experience working with photographers, videographers, or other content creators to develop rich media content
- Comfortable using CMS platforms and maintaining website content to brand standards
- Experience working with creative agencies or external partners
- An understanding of, or experience in, the education or public sector
Please Note
This role may close earlier than the advertised deadline if we receive sufficient applications. Early submission is strongly encouraged.
Why Join The City of Liverpool College?
Benefits of working at the College
As a valued member of our College community, you’ll enjoy a comprehensive range of benefits, dedicated wellbeing support, and meaningful opportunities for professional growth and development.
Pension Scheme
You'll be part of the Local Government Pension Scheme with employer contributions of up to 20.20%, one of the best pension packages in the sector.
Leave entitlement
Up to 30 days annual holiday allowance, plus 1 wellbeing day. You’ll also benefit from 5 to 7 days statutory closure and 2 further days closure at Easter.
Employee Benefit Platform
As part of your role, you’ll have access to the COLC Employee Benefits Platform, a one-stop hub for a wide range of perks designed to support your wellbeing, work-life balance, and everyday savings. You’ll be able to access discounts at major supermarkets, fashion and lifestyle retailers, tech stores, travel providers, and more. You’ll also benefit from the Cycle to Work Scheme, cinema and leisure discounts and tech and home appliance discounts, with the option of spreading the cost through salary sacrifice. The platform is part of our commitment to supporting you in every aspect of your working life – and beyond.
Health and Wellbeing
As part of our commitment to supporting your health and wellbeing, all employees have access to the Health Assured Employee Assistance Programme (EAP) – a completely confidential support service available 24/7, 365 days a year. Whether you’re facing personal challenges, looking for advice, or simply need someone to talk to, Health Assured is here to help. Through Health Assured, you can access a 24/7 confidential helpline, face to face, online or telephone counselling, as well as structured support for a wide range of issues including stress, anxiety, relationships, bereavement, legal and financial concerns.
You'll also have access to the online wellbeing portal, a secure, user-friendly platform offering a wide range of self-help resources, health assessments, articles, and guidance covering emotional, physical, and financial wellbeing, and to the Wisdom App, which offers mood trackers and wellbeing tools, meditation guides, fitness videos, and self-help modules as well as daily wellbeing tips.
You’ll also be entitled to a free eye test through our voucher scheme with Specsavers, which covers a full eye exam (worth up to £25) and even includes £45 towards a pair of glasses. We also offer free flu vaccinations to help keep you feeling your best all year round.
Travel
We offer interest-free loans to help you buy annual travel passes from Merseytravel and Merseyrail. That means you can enjoy the savings of up to two months' free travel—without having to cover the full cost upfront. It’s all about making your commute more affordable and less stressful.
Flexible Working
We offer flexible working options depending on business need to support our employee's work-life balance.
Professional Development
We’re passionate about helping you thrive, offering a mix of formal and informal professional development opportunities—designed to sharpen your skills, expand your knowledge, and accelerate your career.
College Benefits
Our excellent sports and fitness facilities can be used free of charge by staff. You can also access a range of discounted hair and beauty treatments at our Academy and Graduate Hair & Beauty Salons, and a staff discount at our Academy Restaurant.
About The City of Liverpool College
The City of Liverpool College is a leading education provider for almost 12,000 students across the Liverpool City Region, from ages 16 and up.
Our passion for nurturing talent and personal approach to teaching makes sure all our students are fully equipped to realise their potential and be empowered to live out their career ambitions.
We believe in opportunity for all and offer access to both academic and vocational courses. From GCSE to degree level, our students achieve some of the highest exam results in the region.
As a recognised leader in skills and education, we are proud to have been named the Liverpool Chamber of Commerce 2024 Skills Provider of the Year, a testament to our deep-rooted commitment to delivering outstanding education that meets the needs of our students and the regional economy. We are also a proud member of the Chartered Institution for Further Education, reinforcing our position as a centre of excellence within the sector. Our recent Ofsted inspection rated us ‘Outstanding’ for Adult Provision and Personal Development, highlighting our dedication to providing life-changing education that empowers learners at every stage of their journey.
Our Mission
To provide high quality skills and education by delivering opportunities for growth to all people and businesses of the Liverpool City Region.
Our Goals
- Deliver world class skills in business
- Provide an outstanding learning and student experience
- Develop the talent for sustainable employment
Safeguarding Our Students
The City of Liverpool College is dedicated to safeguarding and promoting the welfare our learners, and all staff will require an Enhanced DBS check.
Ready to Take the Next Step in Your Career?
Join a dynamic team shaping the future of education in the Liverpool City Region. With over 600 dedicated staff, five campuses, hundreds of courses, and more than 10,000 students, we're proud to be a leader in learning and innovation. Ready to make an impact? Apply now and become part of our journey.
