We're seeking an exceptional marketing leader and entrepreneur to serve as the Head of Marketing for an entirely new business initiative. This is a high-impact role in a strategically-important new business for Amazon. The candidate will be responsible for building awareness and driving customer engagement for a new category in the Automotive space. You will build the go-to-market plan working closely with strategic partners, external agencies and internal teams. You will also build a playbook for international expansion marketing as we scale the business to other countries.
This is a true builder role. We're looking for an entrepreneurial leader who thrives at dealing with ambiguity and enjoys a start-up environment.
Key job responsibilities
Build a resourcing plan and hire a lean team to accomplish the following objectives:
Identify the target customer for the new product category on Amazon
Build the new brand positioning
Generate awareness for the new category, both on Amazon and through off-Amazon channels
Develop and execute integrated marketing campaigns (both digital and physical events) that introduce target customers to this new capability on Amazon
Track campaign performance and iterate to drive higher efficiency
Leverage Amazon's marketing channels and tools to drive customer discovery and engagement
Understand and align with key partner needs to drive strategic marketing plans that work in tandem with one another
Create collaborative marketing frameworks that amplify partner brands while building the new Amazon category
Serve as the marketing liaison between Amazon and partner agencies
Develop regionalized marketing strategy and deployment that reflects deep understanding of market nuances relative to the US
Translate local cultural insights into compelling marketing campaigns, event strategies, and messaging
Ensure all marketing efforts resonate authentically with local consumers
Partner with PR teams to drive international expansion messaging and consumer PR tactics
Manage launch communications and ongoing brand storytelling
Work with legal teams to implement regional advertising guidance and ensure compliance with UK advertising standards
Navigate automotive-specific regulatory requirements for marketing in the UK
Identify, evaluate, and onboard agency partners and contractors needed to execute marketing programs
Manage agency relationships and ensure quality delivery against objectives and timelines
- Experience managing teams
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Experience in marketing or marketing research
- Experience using data and metrics to measure impact and determine improvements
- Experience presenting metrics and progress to goal to senior leadership
- Experience in launching new products
- Experience in marketing, brand advertising, media sales, or online advertising and close work with senior advertisers and agency stakeholders
- Experience in e-commerce or online advertising
- Experience driving results through digital marketing and multi-channel campaigns
- Experience dealing well with ambiguity, prioritizing needs, and delivering measurable results in an agile environment
- Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
- Experience leading across multiple locales
- MBA
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using customer insights and data to deeply understand target customers and dive deep
- Automotive industry experience (highly preferred but not required)
- Experience marketing complex, high-consideration purchases
- Experience navigating regulated industries and advertising compliance
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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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