Vision and Purpose of the Job
Our vision is to nurture PEI Group and our business information and event brands to become must-have resources and networks, so that private market investors, managers and service providers can better meet their business objectives and outperform in their markets.
The marketing team will be strategic partners to the business, collaborating to design and deliver customer-centric, creative and high-performance programs which improve brand preference, engage more market professionals and underpin commercial success.
As part of the Digital Marketing Operations (DMO) team, the Senior Digital Marketing Executive will support our brand marketing teams in the UK and the US. You will be an expert partner, helping to publish and manage content cross digital channels, executing SEO/AEO and keyword authority initiatives, support with email marketing/automation, PPC and social campaigns. We are seeking someone analytical with a demonstrable understanding of website analytics such as HEAP and Google Analytics.
Responsibilities and Duties
- Web collateral publishing and production: updating content sites with marketing pages, landing pages and content.
- Digital production and support for our email marketing platforms: Marketo & SailThru
- Strategy and support on SEO/AEO for our 17 digital information platforms websites and events platform (peievents.com) ensuring they are fully optimized for best practice SEO/AEO and reporting back to key stakeholders on success and recommendations for improvements.
- You’ll work daily on our SEO/AEO tech-stack including Wordpress and Brightedge optimizing content across our websites.
- Own and deliver CRO initiatives across our digital platforms, using data, testing and user insight to optimise journeys, improve engagement and increase lead and revenue conversion.
- You’ll work closely with external agencies, briefing, project managing and delivering improved organic search and AEO improvements.
- Reporting and analysis for marketing channel performance using tools such as HEAP, Google Analytics, Oktopost, BrightEdge, Google Search Console, and Marketo.
- Present back to key stakeholders with recommendations for improvements.
- Working with your colleagues in Digital Marketing Operations on UAT testing for new product launches and email flows.
Experience & Skills
- Experience working in a marketing position within a similar B2B Business Intelligence/Information Services organisation.
- You have high attention to detail and a methodical approach to work. You will relish the detail making of SEO/AEO improvements to deliver increased visibility.
- Experience with a range of digital tools including HEAP, Google Analytics, Oktopost, BrightEdge, Semrush, Google Search Console, Marketo, Sailthru, Hubspot or similar/equivalent platforms.
- Track record of working closely and efficiently with marketing colleagues, communicating effectively, developing and delivering programs to drive growth.
- Strong communication skills and ability to influence and educate peers and leaders in marketing and across the business.
- Experience optimising conversion from organic and inbound traffic, ensuring increased visibility is matched by improved user journeys and conversion outcomes.
- Excellent planning, project management and performance analysis skills; adept at multi-tasking, prioritisation and stakeholder reporting.
- Demonstrable experience in supporting successful inbound and outbound marketing programmes resulting in increased demand, leads, and revenue.
- In-depth knowledge of digital marketing techniques, technologies, tools and ways to improve efforts and outcomes including through emerging technologies e.g. AI
- A proactive approach to learning, exploring best practise, testing and implementing in the business, reporting results both at a tactic level and business impact level. You are curious and will always be wanting to learn more but above all implement what you learn and being able to demonstrate effectiveness and results.
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Who we are:
PEI Group is a subscriber-focused business intelligence company. With our multi-talented global team of over 490 people, spread across EMEA, USA & Asia, our purpose is to inform and connect investment professionals across global, specialised markets. We identify specific high growth, high value investment sectors and themes where deep insight, strong market relationships and active capital flows are critical for success.
What we do:
PEI Group provides industry-leading journalism, data, and market insight to subscribing clients via a wide portfolio of specialist brands supported by our robust and scalable digital publishing, analytics, and database platform. We also track the firms and individuals who shape markets and bring client-communities together to enable knowledge sharing, profile building and relationship development through professional networks and events. Wherever our markets are active – in New York, Los Angeles, Tokyo, Sydney, Hong Kong, Singapore, London and elsewhere – PEI is hard at work examining crucial market forces and shifting investment themes, identifying active investors and their capital allocations, and scanning ahead for regulatory changes, new compliance requirements and other risk factors.
At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.
PEI Group supports flexible working arrangements, and we welcome career returners.
