Reporting into the Head of Demand Generation, the Marketing Operations Manager is a key position within the Demand arm of the Moorepay marketing team. Owning the martech and AI stack, operational excellence, ABX and planning, the M-Ops Manager will be the lynchpin responsible for building and leveraging a winning platform for growth.
The roleholder will work with key stakeholders within commercial teams, aligning current and future marketing capabilities with the strategic needs of the business. This will include the planning and technical execution of campaigns for both the demand and brand teams, the performance and forward plan of the martech stack, regulatory compliance (GDPR/PECR),
vendor management and relationships with procurement, Standard Operating Procedures and automation, and work management within the marketing team to align activity with our KPIs.
The roleholder will be responsible for owning and communicating change, act as a key member of the CRM steering group, lead by example as a data steward within marketing systems, and lead and develop a team of two direct reports (Marketing Executive, Marketing Coordinator).
This role is a hybrid role based in our Swinton location
Key Responsibilities
Campaign Operations & Execution
- Own end to end campaign operations, including maintaining the campaign calendar, planning, segmentation, targeting, QA, deployment, and optimisation.
- Work with the Marketing Analyst to understand performance and apply insights to improve future activity.
- Implement robust QA and testing processes (A/B, multivariate, deliverability checks) to ensure high quality execution.
ABM / ABX Programme Leadership
- Design, execute, and optimise ABM/ABX programmes, integrating intent data Partner closely with the Business development team to operationalise workflows, routing, and follow up processes to maximise reach and meeting generation.
Martech, AI & Automation
- Own the martech and AI stack, including performance, roadmap, and vendor relationships.
- Oversee system integrations, data flows, and API based connections to ensure reliable and scalable operations.
- Identify and deploy AI capabilities that improve campaign efficiency, personalisation, and team productivity.
Lead Lifecycle, Scoring & Attribution
- Own the lead lifecycle framework, including routing logic, lifecycle stages, and SLA alignment with SRD.
Develop and maintain lead scoring models, working closely with the Marketing Analyst and Business Development team to validate and refine.
Co own attribution methodology, ensuring accurate measurement of campaign and channel contribution.
Governance, Compliance & Documentation
- Governance and documentation (operational) excellence, establishing high quality SOPs, operating rhythms, and standards across the marketing team.
- Act as a data steward within marketing systems, ensuring data quality and GDPR compliance.
Budget & Vendor Management
- Comfortable leading supplier relationships and leveraging maximal value for the business.
Team Leadership
Provide coaching, performance management, and clear progression pathways for two direct reports.
Key Skills
- Solution‑oriented logical thinker with a continuous improvement/+1% mindset
- Deep knowledge of marketing operations and best practice within this fast-developing discipline, including ABX and various campaign methodologies
- Strong understanding of AI capabilities, both 1st and 3rd party, and how to drive value from them within the marketing team
- Solution‑oriented logical thinker with a continuous improvement/+1% mindset
- Governance and documentation (operational) excellence, establishing high‑quality Standard Operating Procedures (SOPs), operating rhythms, and standards across the marketing team
- Deep knowledge of workflow and automation design & build, including testing/trouble-shooting
- Data‑literate with strong understanding of data quality, governance, and stewardship across systems (HubSpot, Clay, Asana)
- Strong knowledge of working within GDPR and other applicable regulatory frameworks
- Confident communicator – able to discuss complex topics in a straightforward fashion and say what they mean
- People leader who sets clear priorities, develops talent, and fosters a positive team culture
Part of the Zellis Group, Moorepay is a team of over 500 friendly professionals across four offices in Swinton (Manchester), Sheffield, Birmingham and Kochi (India). We’re passionate about making Moorepay a fantastic place to work for every single one of our colleagues. The average length of service at Moorepay is 12 years, which speaks for itself!
To help make Moorepay such a great place to work, we focus on three things in our company culture: mental health support, maintaining a healthy work/life balance, and equal opportunities and inclusion for all.
Here’s what you’ll gain if you join our team:
- A career packed with opportunity, in a stable and growing company.
- A comprehensive programme of learning and development.
- Competitive base salary.
- 25 days annual leave, with the opportunity to buy more. You’ll even get your birthday off as well!
- Private medical insurance.
- Life assurance 4x salary.
- Enhanced pension with up to 8.5% employer contributions.
- A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.
