Job Title: Product Marketing Manager
Location: This is a full-time, permanent position based at our Pencoed site.
Ready to help build a better future?
At ROCKWOOL, we are committed to shaping a sustainable tomorrow. In a fast-paced, ever-changing world, our innovative stone wool solutions enrich modern living while supporting environmental responsibility. Join us, and help make a meaningful difference for generations to come.
Your Future Team:
Reporting to the Head of Product Management, you will join a collaborative team where you will sit at the intersection of Product Management, Sales, Technical and Marketing Communications, acting as the critical link between product strategy, market insight and commercial execution.
What you will be doing:
- Developing differentiated product positioning across ROCKWOOL's portfolio with clear messaging frameworks that align global narratives with UK market needs
- Leading UK go-to-market strategy for new products and portfolio initiatives, defining target audiences, value propositions, and launch strategies in collaboration with Product, Sales, and Marketing teams
- Translating technical features into customer benefits by converting product performance characteristics into compelling, customer-focused value propositions
- Building deep customer understanding across architects, specifiers, contractors, distributors, and merchants to inform strategy on needs, buying behaviours, and decision-making processes
- Analysing market trends and competitor positioning to identify gaps and opportunities within the product portfolio and market approach.
- Developing product specification strategies that influence early-stage design decisions and ensure effective representation in BIM objects and specification tools
- Creating demand generation materials including value arguments and support resources that drive specification-led demand and sales pull-through
- Enabling sales teams with product narratives, battlecards, value proposition tools, and training programs to articulate product value effectively
- Identifying new market opportunities and develop strategic partnerships that support specification growth, market penetration, and revenue generation
- Monitoring launch performance and recommend actions to maximize market adoption and commercial outcomes
- Defining success metrics for product marketing initiatives (specification rates, sales uptake, pipeline influence) and provide structured reporting on product performance and market feedback
- Building stakeholder alignment with regional and global partners to ensure UK growth priorities support wider business objectives and long-term competitive positioning
What you bring:
- Product marketing experience in construction, building materials, industrial, or technical sectors with proven ability to translate technical data into commercial messaging
- Demonstrated experience developing value propositions and launch strategies for product portfolios
- Strong stakeholder management skills across technical and commercial functions, with ability to work with global product teams
- Data-driven approach with capability to interpret market insights and performance metrics to inform strategy and decision-making
- Sales enablement and digital ecosystem proficiency including experience supporting technical B2B sales teams and familiarity with BIM, specification tools, and construction digital platforms
What we offer:
- Competitive Salary
- 30 days annual leave + Bank Holidays
- Company bonus scheme
- Company Pension Scheme (Aviva)
- Westfield Health Cashback Scheme
- Life Assurance 4x annual salary
- Enhanced Sick Pay Scheme
- Subsidised electric vehicle charging facilities
Who We Are
ROCKWOOL is a global leader in stone wool solutions, transforming volcanic rock into safe, sustainable products that benefit communities worldwide. With over 12,000 employees across 40+ countries and 51 manufacturing sites, our purpose is to harness the power of stone to enrich modern living.
Sustainability is at our core. We actively contribute to the United Nations Sustainable Development Goals and champion ocean health through key partnerships.
We foster a diverse and inclusive culture, employing 79 nationalities and promoting equal opportunities for all. Our values of ambition, responsibility, integrity, and efficiency shape “The ROCKWOOL Way” - a supportive team environment where everyone can thrive.
Ready to make a difference? Apply now and help us create a better future for millions across the globe.
Closing Date: 2nd August 2026
