Head of growth and performance marketing Work, Jobs in Manchester, Eng (with Salaries)

Head of Gaming Growth
Betfred —Manchester
- Full-time
- Analysis skills
- Leadership
- Marketing
- Employee assistance programme
Quick apply
Head of Marketing & Admissions
HULME GRAMMAR SCHOOL —Oldham
- £52,000 - £58,000 a year
- Full-time
- Management
- Business development
- Presentation skills
- Free parking
Quick apply
Head of Performance Marketing
OnBuy —Manchester
- £100,000 - £130,000 a year
- Remote
- Leadership
- Annual leave
- Employee assistance programme
Quick apply
Head of Wellness Operations
ByHealthy Wellness Ltd —Manchester
- £58,000 - £91,000 a year
- Full-time
- Bachelor's degree
- In-person
- Business
- Health & wellbeing programme
Quick apply
7h
Head of SEO & Organic Growth
Betfred —Manchester
- Full-time
- Analysis skills
- Presentation skills
- JavaScript
Quick apply
Head of Regional Marketing (EMEA)
LGC Group —Bury
- Full-time
- Hybrid work
- Marketing
- English
- No degree
Quick apply
Head of Marketing
The Fragrance Shop —Manchester
- Retail management
- Marketing
- Free parking
- Work from home
Head of Affiliates
Somerce —Manchester
- £50,000 - £70,000 a year
- Full-time
- Hybrid work
- Leadership
- Negotiation
- Employee discount
- Flexible schedule
Quick apply
10d
Head of Brand and Marketing
Burnley FC in the Community —Burnley
- £45,000 - £50,000 a year
- Monday to Friday
- Marketing
- Marketing
Head of Seller Demand- B2B Marketing
OnBuy —Manchester
- £90,000 - £105,000 a year
- Full-time
- Hybrid work
- AI
- Annual leave
- Employee assistance programme
Quick apply
Head of Sales & Marketing
Great Places Housing Association —Manchester
- £80,008 - £84,219 a year
- Full-time
- Sales
- Leadership
- Annual leave
- Employee discount
Head of Business Analyst
Brave Bison —Manchester
- Full-time
- Hybrid work
- Bachelor's degree
- Leadership
- Annual leave
Quick apply
10d
Internal Communications Executive (6-month FTC)
PHMG Careers —Manchester
- £26,000 a year
- Monday to Friday
- Continuous improvement
- Marketing
- Annual leave
- Employee assistance programme
Quick apply
9d
Learning Activation Specialist
mydentist —Radcliffe
- Full-time
- Hybrid work
- Sales
- Travel
- Leadership
- Employee assistance programme
- Employee discount
Quick apply
Head of Marketing & Communications
Training Qualifications UK —Sale
- £65,000 a year
- Full-time
- Analysis skills
- Project management
- Leadership
- Annual leave
- Life insurance
Quick apply
Head of Paid Media
Somerce —Manchester
- £50,000 - £70,000 a year
- Full-time
- Hybrid work
- IT
- Leadership
- Employee discount
- Flexible schedule
Quick apply
10d
Head of Digital
Hakim Group —Darwen
- Full-time
- Hybrid work
- IT
- Leadership
- Communication skills
- Free parking
- Employee discount
9d
CRM Manager
Hakim Group —Darwen
- £35,000 - £55,000 a year
- Full-time
- Leadership
Creative Strategist (Performance Marketing)
Soar With Us —Manchester
- £40,000 - £54,000 a year
- Full-time
- Hybrid work
- IT
- Communication skills
- Annual leave
Quick apply
Senior Digital Marketing Manager
Bruntwood —Manchester
- £50,000 - £55,000 a year
- Full-time
- Annual leave

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head of growth and performance marketing jobs near manchester, eng

Head of Gaming Growth

Betfred -
Manchester

Quick apply

Job details

Full-time

Benefits

Company pension
Employee assistance programme

Qualifications

Category management
Analysis skills
Leadership
Marketing

Full job description

The Head of Gaming Growth is accountable for setting and leading the category marketing strategy there is a clear, commercially driven plan for what goes to market, when it goes live, and which products, events, propositions, and offers are prioritised to maximise growth, customer engagement, and long-term value.

This role provides leadership across the category marketing agenda, owning the direction for category performance and acting as the key link between commercial priorities and marketing execution managing budgets in excess of £50m.

Reporting to the Head of Digital Marketing, this role is a key member of the senior leadership team. Leading cross-functional alignment across Brand, CRM, Trading, Performance Marketing, Campaigns, Product, and wider commercial teams to ensure all category marketing activity is insight-led, effectively prioritised, and delivers against business objectives within regulatory frameworks. The Role provides leadership on budget prioritisation, commercial performance, and optimisation

Responsibilities

Category Strategy & Leadership

Own & Define the category marketing strategy in line with wider business and commercial objectives.
Own the development of the category roadmap and activity calendar, ensuring plans maximise key commercial opportunities.
Set category priorities across products, propositions, offers, events, and campaigns
Ensure strong alignment between marketing, trading, product, and commercial teams so category priorities are consistently understood and delivered.

Commercial Ownership & Performance Delivery

Drive delivery of key category marketing KPIs, including FTD, retention, turnover, engagement, promotional efficiency, and customer value through strong collaboration with internal teams.
Own category budget allocation, balancing priorities across channels, products, and initiatives
Own performance tracking and reporting across key commercial and marketing KPIs providing insight, and recommendations to leadership on category performance, opportunities, and risks.
Identify and unlock new opportunities for growth through event activation and promotional innovation.

Promotional Strategy & Proposition Development

Lead the category promotional and proposition strategy, including acquisition offers, and event-led promotions.
Ensure promotional plans support both short-term performance and long-term customer profitability.
Work with Product and commercial teams to shape compelling propositions and customer-first experiences
Partner with CRM, Performance Marketing, and Trading teams to develop a clear testing and optimisation roadmap.

Market Insight, Innovation & Competitive Strategy

Lead marketing competitor analysis across the category landscape to identify opportunities, threats, and areas for differentiation.
Use customer insight, trading data, campaign performance, and market intelligence to shape category priorities and strategic choices.
Maintain a strong view of industry developments, customer behaviour shifts, and regulatory changes impacting category marketing activity.

Cross-Functional Leadership & Campaign Direction

Lead integrated category marketing activity across brand, digital, CRM, partnerships, and campaign channels
Align cross-functional teams behind clear category priorities and execution plans
Influence senior stakeholders across multiple functions to secure alignment, resolve trade-offs, and drive delivery against shared goals.
Lead, inspire, and develop high-performing teams and cross-functional contributors
Foster a culture of accountability, pace, collaboration, and delivery excellence

Governance, Risk & Responsible Gambling

Work closely with compliance and legal stakeholders to ensure marketing plans are commercially effective while fully aligned to regulatory expectations.

What you'll need to succeed

Experience

Significant senior-level experience in category management, commercial marketing, or performance marketing with Industry experience
Proven track record of delivering growth, category performance, and commercial targets
Strong experience leading multi-channel marketing, promotional, and campaign strategies
Experience working cross-functionally with Product, CRM, Brand, Data, and commercial teams

Capabilities

Strong commercial acumen and strategic leadership capability
Deep understanding of category planning, customer behaviour, and marketing effectiveness
Data-driven with strong analytical and decision-making skills
Ability to influence at executive level and align stakeholders around a common strategy
Proven ability to lead teams, manage complexity, and deliver at pace

Why join a winning team?

Betfred brings benefits and rewards for all our colleagues. But more than that, we create a unique, enjoyable and entertaining environment you will love being part of.

Be rewarded

Enhance your income: benefit from bonuses, incentives, retail discount vouchers and more.
Monthly pension contributions: helping you prepare for your future.
Enhanced maternity & paternity pay: our Betfred family works to support yours.

Feel valued

A long-service recognition programme and life milestone rewards.
A recognition scheme to earn and convert points to spend with over 700 retailers.
A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching.
Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.

We will provide you with access to further training and development opportunities as we are real supporters of internal progression and are always looking for people who want to develop their career.

What’s next?

If you think you’re a great fit for the role, and you want to be a part of the Betfred story, click ‘Apply’ and we will be in touch once we’ve reviewed your application.

At Betfred we are committed to promoting equality, diversity, and inclusion (EDI) in our workplace. We believe that a diverse workforce drives innovation and enhances our success. We welcome applications from individuals of all backgrounds, identities, and experiences.

If you require reasonable adjustments during the recruitment process or have specific needs, please let us know, and we will be happy to accommodate you. Join us in creating an inclusive environment where everyone can thrive.

Quick apply

Refine Your Search

head of growth and performance marketing jobs in manchester, eng

Head of Gaming Growth

Head of Marketing & Admissions

Head of Performance Marketing

Head of Wellness Operations

Head of SEO & Organic Growth

Head of Regional Marketing (EMEA)

Head of Marketing

Head of Affiliates

Head of Brand and Marketing

Head of Seller Demand- B2B Marketing

Head of Sales & Marketing

Head of Business Analyst

Internal Communications Executive (6-month FTC)

Learning Activation Specialist

Head of Marketing & Communications

Head of Paid Media

Head of Digital

CRM Manager

Creative Strategist (Performance Marketing)

Senior Digital Marketing Manager

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