About Legends Global
Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality.
We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide.
Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win... we create a culture where everyone has the opportunity to thrive.
The Venue
A true powerhouse of live entertainment, AO Arena is one of the enigmatic indoor arenas on the planet, welcoming more than 30 million fans since 1997. From era‑defining music moments to major sporting spectacles, the arena sits at the heart of Manchester’s global reputation for live events. Following a £50 million transformation, AO Arena continues to set the standard of live entertainment both in Manchester and on the world stage.
About the Role
In a pivotal time in the AO Arena’s iconic history, the team is looking for a creative, culturally connected and digitally ambitious Social & Content Manager to lead the next chapter of our digital presence.
This is a key role within the marketing team, responsible for turning our incredible range of events into compelling content. From world-class artists and unforgettable sport, comedy, family entertainment, our extensive premium hospitality portfolio and the people behind the scenes, there is a huge opportunity to make AO Arena feel like more than Manchester’s favourite venue, but a community people want to be part of.
You will own the day-to-day social calendar and editorial approach across our channels, with a particular focus on growing our presence on TikTok, Instagram and other short-form platforms.
This is not a role that sits behind a desk waiting for content to be briefed. You will be out at shows, backstage and across Manchester, spotting stories, capturing moments and creating content in real time.
You will combine strategic thinking with hands-on creativity, identifying opportunities, filming, editing, publishing, managing creators and using data to continually improve performance.
What we can offer
At Legends Global, hosting events is what we do best—and we want our people to experience it too. Enjoy discounted tickets to your favourite events and unleash your inner superfan.
Work hard, rest well: you’ll get 25 days of annual leave plus bank holidays.
We care about life outside work—our Life Assurance policy helps protect your loved ones while you focus on success.
Plan for the future with our 5% pension contribution, so your golden years are all about the bucket list.
HealthShield helps cover unexpected medical costs such as, dental, physio, and counselling expenses—for you and your children.
We’ve partnered with AXA Health to offer an Employee Assistance Programme supporting mental wellbeing.
See clearly and think big with our eye care vouchers and glasses contribution.
Go green and get fit with our Cycle to Work scheme.
And because great people know great people—refer a friend and get rewarded.
Gain extra peace of mind with a free will writing service through mylastwill.com, helping you protect what matters most.
Take the stress out of homeownership with free mortgage advice, providing expert guidance when you need it.
Make your commute easier and more affordable with our Northern Rail season ticket scheme, helping you save on travel throughout the year.
Key Responsibilities:
Manage AO Arena's social media platforms, aligning to the wider brand and marketing objectives.
Own the day-to-day social community management approach, ensuring AO Arena responds to audiences in a timely, authentic and engaging way.
Develop a clear social editorial calendar covering major events, venue stories, campaigns, partnerships and reactive opportunities.
Develop an always-on content strategy that balances event promotion with entertainment, culture, community and brand storytelling, with a particular focus on growing Instagram and TikTok.
Identify emerging social trends, formats, creators and platforms and determine how AO Arena can authentically participate.
Continually challenge how we use social, ensuring the channels feel culturally relevant rather than simply promotional.
Film, edit and publish content using mobile-first and social-first techniques. Deliver a quick turnaround for major events.
Capture live event content including atmosphere, fan reactions, venue transformations and behind-the-scenes access. This includes attending selected events, including evenings and weekends where required.
Develop content around the wider AO Arena experience, including food and beverage, hospitality, customer experience, staff and the building itself.
Work with photographers, videographers, agencies and freelancers where required.
Support growing influencer and creator strategies by co-ordinating creator access and collaborations around major events.
Develop an ongoing user-generated content strategy.
Monitor audience sentiment and emerging conversations around AO Arena, events and the wider Manchester entertainment landscape.
We are looking for someone with:
We are looking for someone who is proactive, creative and motivated to identify opportunities to engage audiences.:
Proven experience managing social media for a consumer-facing brand, or within entertainment, hospitality, sport, music, leisure, or another fast-paced environment.
A strong understanding of Instagram, TikTok and short-form video content.
A portfolio of social content that demonstrates creative thinking and measurable impact.
Strong hands-on filming and editing skills, particularly using mobile-first content creation techniques.
Experience using tools such as CapCut, Adobe Creative Suite, or equivalent editing software.
An excellent understanding of social media algorithms, formats, trends and platform behaviours.
The ability to manage multiple priorities and respond effectively to emerging opportunities.
Strong organisational skills and the ability to manage multiple campaigns simultaneously.
The ability to work independently while collaborating effectively with colleagues and stakeholders
A genuine interest in music, entertainment, sport and culture, with enthusiasm for engaging audiences across Manchester and beyond.
Confidence creating content behind the camera and, where appropriate, presenting in front of the camera.
This is a predominantly arena-based role, with regular evening and weekend working required to support live events.
The nature of live entertainment means that some of the most engaging content opportunities take place outside traditional office hours. The successful candidate will be able to work flexibly around the event calendar and be present at key shows and events.
Recruitment Process Outlined:
Any offer of employment will be subject to satisfactory pre‑employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.
Inclusive Workplace
At Legends Global , we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.
We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.
If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.
If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.
