Agency Account Manager
Location: Peterborough
Role Type: Office-Based
Trade Digital “We Scale Trades”
Trade Digital, a sub-brand of Trade Mastermind, is looking for a commercially minded, technically capable Agency Account Manager to manage the marketing strategy and delivery for a portfolio of trade and construction businesses.
This is not a traditional account management role where you simply pass messages between clients and delivery teams. You will take ownership of client performance, helping to plan, launch, manage and improve campaigns across Google Ads and Meta.
You will combine strong client communication with hands-on digital marketing knowledge, coordinating campaigns, creative production, landing pages, tracking and CRM integrations to generate high-quality leads, sales opportunities and measurable return on investment.
The Role
As an Agency Account Manager, you will act as the primary marketing contact for your assigned clients.
You will understand each client’s business, services, target customers, commercial goals and sales process, then develop a clear marketing strategy designed to deliver the strongest possible results.
You will work closely with media buyers, designers, video editors, developers and CRM specialists, while remaining accountable for the overall direction, quality and performance of each account.
You will regularly communicate results, explain recommendations clearly and proactively identify opportunities to improve campaigns, landing pages, lead handling and conversion rates.
Key Responsibilities
Client Strategy and Account Management
- Act as the main point of contact for a portfolio of agency clients.
- Build strong, trusted relationships through clear, proactive and professional communication.
- Understand each client’s business model, services, target areas, audience, sales process and growth objectives.
- Develop and maintain a clear marketing strategy and campaign roadmap for every assigned account.
- Lead regular client performance calls, planning sessions and campaign reviews.
- Manage expectations, approvals, priorities and delivery timelines.
- Identify performance risks early and recommend practical solutions.
- Proactively identify opportunities to expand, improve or scale client campaigns.
- Support client retention by consistently demonstrating value, progress and strategic direction.
Google Ads and Meta Campaigns
- Plan campaigns across Google Ads, Facebook and Instagram.
- Recommend the most appropriate campaign objectives, channels, audiences, keywords, offers and budgets.
- Support or manage campaign setup, including structure, targeting, exclusions, budgets, bidding and conversion goals.
- Ensure campaign messaging is aligned with the client’s services, offer and landing page.
- Monitor performance and make informed optimisation decisions.
- Review search terms, keywords, audiences, placements, budgets, bids and creative performance.
- Maintain clear testing plans across campaign types, audiences, offers and messaging.
- Optimise campaigns towards qualified leads, bookings, sales and return on ad spend rather than vanity metrics.
- Ensure advertising spend remains within the client’s agreed budget.
Creative Strategy and Production
- Develop campaign angles, hooks, offers and messaging based on the client’s audience and goals.
- Write detailed creative briefs for designers and video editors.
- Coordinate the production of static graphics, videos, testimonials and other campaign assets.
- Review creative work for accuracy, clarity, brand consistency and suitability for paid media.
- Use performance data to recommend new creative concepts and iterations.
- Maintain a consistent flow of fresh creative to reduce ad fatigue.
- Clearly communicate which assets should be scaled, improved, replaced or discontinued.
Tracking and Attribution
- Coordinate or implement tracking across advertising platforms and websites.
- Set up and maintain Meta Pixels, Conversions API, Google conversion tracking and key website events.
- Ensure UTMs, conversion events and source attribution are correctly configured.
- Test lead forms, thank-you pages, booking journeys and conversion events before campaigns go live.
- Regularly check tracking accuracy and resolve problems quickly.
- Ensure campaign data can be connected to leads, appointments, sales and revenue wherever possible.
CRM Integration and Lead Management
- Integrate campaign forms and landing pages with clients’ CRM systems.
- Ensure leads are routed into the correct pipelines, stages and workflows.
- Configure or coordinate notifications, tags, source fields, automations and follow-up sequences.
- Work with clients to improve speed-to-lead and sales follow-up processes.
- Review lead quality and conversion data with clients and internal teams.
- Identify where leads are being lost between enquiry, contact, appointment and sale.
- Recommend campaigns, automations and process improvements to increase conversion rates.
Landing Pages and Conversion Rate Optimisation
- Plan and build, or coordinate the build of, campaign landing pages.
- Ensure pages are mobile-first, fast, clear and focused on conversion.
- Create strong page structures using compelling offers, proof, testimonials, clear calls to action and low-friction forms.
- Review landing page data and user behaviour to identify areas for improvement.
- Test different headlines, offers, layouts, forms, calls to action and trust elements.
- Maintain strong alignment between adverts, keywords, creative messaging and landing page content.
- Improve landing page conversion rates through ongoing testing and optimisation.
Reporting and Performance Management
- Produce clear client-facing reports covering campaign performance, lead quality, conversions and return on investment.
- Provide internal updates on client performance, risks, opportunities and required support.
- Present data in simple commercial terms that clients can understand.
- Report on metrics including spend, leads, cost per lead, bookings, sales, cost per acquisition and ROAS.
- Explain what has happened, why it happened and what will be done next.
- Maintain accurate campaign notes, test logs, action plans and account documentation.
- Ensure client reports and performance updates are delivered on time.
What Success Looks Like
- Clients receive a clear marketing strategy and consistent campaign direction.
- Campaigns are launched accurately, on time and within budget.
- Google and Meta campaigns produce a reliable volume of qualified leads.
- Lead quality, booking rates and sales conversion improve over time.
- Tracking and CRM integrations are accurate and dependable.
- Landing pages continuously improve through structured testing.
- Clients understand their results and have confidence in the plan.
- Campaign decisions are driven by data, commercial outcomes and return on investment.
- Client accounts are retained, developed and scaled wherever appropriate.
Skills and Experience
Essential
- Experience managing client accounts within a digital marketing agency or performance marketing environment.
- Strong understanding of Google Ads and Meta Ads.
- Experience planning and managing lead-generation campaigns.
- Confidence interpreting campaign data and identifying optimisation opportunities.
- Understanding of conversion tracking, pixels, events, UTMs and attribution.
- Experience working with CRM systems and marketing automation.
- Understanding of landing page structure and conversion rate optimisation.
- Ability to write clear campaign and creative briefs.
- Strong client communication and presentation skills.
- Excellent organisation and project management skills.
- Ability to manage multiple client accounts, deadlines and priorities.
- A proactive, solutions-focused approach.
- Commercial awareness and a strong understanding of lead generation, sales conversion and ROAS.
Desirable
- Experience marketing trade, construction, home improvement or local service businesses.
- Hands-on experience with GoHighLevel or similar CRM platforms.
- Experience setting up Meta Conversions API.
- Experience building landing pages in WordPress, GoHighLevel or other page builders.
- Knowledge of Google Tag Manager, GA4 and Microsoft Clarity.
- Experience briefing designers, copywriters and video editors.
- Understanding of sales pipelines, lead nurturing and appointment-booking campaigns.
The Person We Are Looking For
You will be confident speaking with business owners and able to explain technical and marketing concepts in a straightforward way.
You will be highly organised, commercially aware and comfortable taking ownership. You will not wait for clients or managers to tell you that something is wrong. You will monitor performance, identify opportunities and propose solutions.
You will be equally comfortable discussing strategy with a client, reviewing campaign data, briefing a designer, checking tracking or improving a landing page.
You will care about the quality of the work, the client experience and the commercial results delivered.
Key Performance Indicators
Performance in the role will be measured against:
- Client retention and satisfaction.
- Lead volume and lead quality.
- Cost per lead, cost per booking and cost per acquisition.
- Return on ad spend and attributable revenue.
- Lead-to-booking and booking-to-sale conversion rates.
- Campaign delivery within agreed budgets.
- Landing page conversion rates.
- Tracking and CRM accuracy.
- Timeliness and quality of reporting.
- Volume and quality of campaign testing.
- On-time delivery of client actions, campaigns and creative requirements.
Why Join Trade Digital?
You will work with ambitious trade and construction businesses that are actively investing in growth.
You will have the opportunity to take real ownership of client strategy and performance, working across paid media, creative, CRM, landing pages and conversion optimisation rather than being restricted to one small part of the marketing process.
This role is suited to someone who wants to combine client leadership with practical digital marketing and make a visible impact on the businesses they manage.
Pay: £65,000.00-£75,000.00 per year
Work Location: In person
