Horticultural Content Creator (up to £34,000)
12 month fixed term contract
At Immediate, we’re home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food, Gardeners’ World and History Extra. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.
We’re the destination for people looking to get more from the things they love. We help inspire them; deepening their knowledge, skills and fuelling their passions, to enjoy more of what life has to offer.
Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor, or indoor, spaces, or enjoying the latest TV sensation with loved ones – we help bring our audiences joy.
About the role
As a Horticultural Content Creator, you will be a dedicated, skilled gardener who is also a confident creator across both the written word and video — someone who can produce two to three written pieces a week and appear on camera, moving fluently between a magazine feature, a web guide and a YouTube script without sacrificing accuracy, depth or craft. Above all, it's a role for someone for whom gardening is a genuine vocation: not a subject they cover, but something they do. That kind of expertise comes only from years of hands-on experience — and it's what makes every piece, written or filmed, worth the audience's time.
AI and the future of publishing
We expect a strong understanding and curiosity about AI's role in the future of publishing and the opportunities it offers businesses and audiences alike. AI is still evolving — you won't have all the answers, but an open mind and enthusiasm for the possible are a must. Immediate believes in applying AI responsibly and impactfully to enhance our content and products, and is committed to upskilling all staff to futureproof both the business and our people's careers.
As a Horticultural Content Creator, you will:
Written content
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Produce two to three pieces of horticultural content per week across print, digital and off-platform channels — practical guides, seasonal advice, plant profiles, how-tos and news-led pieces — adapting tone, depth and format for audiences from the seasoned exhibitor to the first-time windowsill grower.
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Contribute longer-form magazine features under the editor's direction, reflecting the depth the GW print audience expects.
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Produce strong written assets to accompany video output — web articles, summaries and guides — supporting the brand's multiplatform model.
Video content
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Plan, script and present horticultural video for YouTube and social, bringing practical authority and a warm, credible on-camera presence.
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Mine Gardeners' World's extensive content archive for fresh, engaging video formats.
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Plan written and video output together so the two reinforce each other rather than duplicate effort.
Audio and podcast
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Contribute to the Gardeners' World podcast, particularly future team-based formats, and help develop stories, guests and themes that work across podcast and print in collaboration with the podcast editor.
Collaboration and planning
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Work closely with the editorial team to plan and deliver content against seasonal and strategic priorities, and help develop new formats that resonate with both established and newer audiences.
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Represent the Gardeners' World voice consistently across all output, in line with editorial guidelines and brand values.
Requirements
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Horticultural training to Level 3 or equivalent (e.g. RHS Level 3, a relevant degree or demonstrably equivalent practical qualification).
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Extensive practical gardening experience — the kind immediately evident in the specificity of the work.
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Strong, versatile writing skills, with a portfolio showing confident writing for both print and digital, produced consistently and at volume without sacrificing craft.
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A natural editorial thinker who understands the difference between a magazine feature, a web guide and a social caption, and adapts voice accordingly.
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Confidence on camera, or clear evidence of growing into it — comfortable presenting, being coached and developing a presenter voice.
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A collaborative team player, generous with their knowledge and as happy supporting a colleague's piece as leading their own, across both formats.
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The ability to manage multiple deadlines and output streams at once, working independently and within a close-knit team.
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An open, enthusiastic approach to new tools and ways of working, including the growing role of AI in editorial production.
Desirable
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Experience in an editorial environment — print, digital or broadcast.
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Familiarity with SEO and writing for web audiences.
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Experience of video, social or podcast content creation, and comfort behind a microphone.
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An existing social or YouTube presence with a gardening audience.
Benefits
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A relaxed working environment with regular socials including a summer festival
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Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
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25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
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Tailored training and development through both our inhouse learning platform and LinkedIn Learning
- A progressive and transparent culture focused on your development
- Flexible / hybrid working plus early finish Fridays
- Cycle to work scheme
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Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
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Competitive pension plans and Life Assurance
- A newly renovated modern office with lots of collaborative spaces
At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.
People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.
Immediate is a place you can grow, be supported, and make a difference.
