Company: Furniture Clinic
Location: Consett, County Durham
Reports to: Brand Manager
Job Type: Full-time
Job Overview
Furniture Clinic is looking for a talented and organised Brand Lead to join our growing creative team. In this role, you will manage and develop a small portfolio of our cleaning and restoration brands. In this role, you will act as the champion for 1–3 brands, ensuring consistent messaging, strong brand identity, and engaging marketing activity across multiple channels.
You will work closely with internal teams including marketing, product development, and creative production to bring brand stories to life through social media, visual content, campaigns, and customer communications.
Responsibilities and Duties:
Social Media Management
- Develop and implement social media strategies for assigned brands
- Create engaging and unique content tailored to each platform
- Maintain a consistent posting schedule
- Manage community interactions and respond to audience engagement
- Produce monthly performance reports to track growth and engagement
Influencer Outreach
- Use our influencer management platform to identify and brief relevant influencers
- Coordinate collaborations and manage campaign logistics
- Handle inbound influencer enquiries via customer service channels
Brand Stewardship
- Act as the guardian and advocate for each assigned brand
- Ensure brand guidelines remain current and are followed across all channels
- Maintain consistent messaging, tone of voice, and visual identity
Brand Vision & Creative Direction
- Guide the creative direction for photos, video, and visual assets
- Work with photographers and videographers to plan and produce content for websites, Amazon listings, digital advertising, and marketing campaigns
- Assist with shoot planning including props, locations, models, and logistics
- Oversee post-production direction to ensure edits, music, and video style align with brand identity
Product & Packaging Collaboration
- Work with product development teams to shape the look and feel of new products
- Brief designers on packaging concepts
- Review packaging, labels, and design assets to ensure brand consistency
Marketing Content
- Create engaging newsletters (weekly or monthly)
- Write SEO-optimised blog content to promote products, offers, and brand news
- Develop content that attracts new audiences and encourages customer re-engagement
Retail & Trade Events
- Identify opportunities to showcase brands through retail partnerships or trade shows
- Coordinate logistics and planning for brand events and exhibitions
Brand Awareness Activities
- Support initiatives to grow brand visibility including award entries, sponsorships, and press releases
Agency Collaboration
- Brief external creative or PR agencies when required
- Ensure agencies receive clear objectives, assets, and brand guidelines
Requirements:
- Strong organisational and project management skills
- Creativity and an eye for brand storytelling and visual content
- Experience with social media management and digital marketing
- Excellent communication and writing skills
- Ability to manage multiple projects and brands simultaneously
- Experience coordinating creative projects (photoshoots, content creation, campaigns) is a plus
Qualifications:
- A Levels (or equivalent), such as a relevant apprenticeship, are required
- A qualification in Marketing, Social Media Management, or a related field is desirable
- A degree in Marketing, Product Design, or a similar discipline would be advantageous
Job Types: Full-time, Permanent
Pay: £35,000.00 per year
Benefits:
- Canteen
- Company events
- Company pension
- Cycle to work scheme
- Employee discount
- Gym membership
- On-site parking
Work Location: In person
