London, Piccadilly Circus
Job Description
The salary for this role is £13.56 per hour and up to £15.59 per hour across selected locations within London.
We’re shaking up the beauty scene, and as a Boots Beauty Specialist, you’ll be right at the centre of it. You’ll be the go-to expert across skincare, makeup and haircare—getting to know your customers, understanding what they need, and guiding them to products that genuinely work for them.
What you’ll be doing
This isn’t your typical retail role. You’ll be based in one of our vibrant Beauty Halls, working across premium and luxury brands to offer honest, unbiased advice—whether it’s a cult favourite, a new launch or a trend everyone’s talking about. It’s all about creating feel-good moments, building trust and helping every customer leave feeling their best.
You’ll report into the Beauty Assistant Manager and work towards sales targets as part of a supportive team—no individual commission, just shared success. With a generous product allowance, you’ll have the chance to try premium products yourself.
Key Responsibilities
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Work across all premium and luxury brands, offering unbiased recommendations
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Meet sales targets as part of a supportive team (no commission pressure here!)
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Create standout customer experiences through natural, confident conversations
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Bring new products, offers and launches to life in-store
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Keep the beauty hall and counters looking their best - clean, stocked and ready to explore
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Build your expertise through hands-on brand training, comprehensive online learning and our famous in-person and virtual events and conferences
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Get involved in social content, in-store events and campaigns
What you’ll need to have (our must-haves)-
A real passion for beauty, skincare, haircare and helping people feel their best
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Confident to approach customers, start conversations and build connections
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The drive to meet and exceed sales goals
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Able to communicate clearly and understand people’s needs
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Curiosity and a proactive attitude to learning new techniques and products
It would be great if you also have-
Experience working in beauty retail or target-based roles
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A creative interest in creating social content
Where your brilliance can take you
There are endless possibilities here at Boots. You could step into a Senior Beauty Specialist or Beauty Assistant Manager role, explore our Beauty Training teams or store leadership, or even join our Nottingham-based Support Office. Wherever you want to go, we’ll support you to be brilliant with Boots and building a rewarding career.
Rewards designed for you-
Quarterly product allowance, up to £1000/year* (*subject to number of hours worked per week)
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Generous employee discount across Boots and our partner brands
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Ongoing expert training from leading beauty brands and experts
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Boots Retirement Savings Plan
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Discretionary annual bonus
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Enhanced maternity/paternity/adoption leave pay, and a gift card for those expecting or adopting
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Flexible benefits scheme; holiday buying, gym discounts, life assurance and more
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24/7 counselling and wellbeing support through TELUS Health, our Employee Assistance Programme
There’s lots more in our rewards and benefits package, MyBoosts, our way of helping you get the most out of the good stuff. Find out more at
http://boots.jobs/rewards.
Exclusions may apply; eligible roles only. Please note that any salary estimates provided on third-party sites are not endorsed by Boots and may not be accurate.
A bit about us
At Boots, we’re proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported and free to be themselves. We believe that when our people feel valued and included, they thrive, so we’re committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
What’s next?
If this sounds like the role for you, we’d love to hear from you. If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps.
Where a role is advertised as full-time, we are open to discussing part-time and job share options.
If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you be at your best.
We hope to hear from you soon.
Be brilliant with Boots.
Function
Store Colleagues
Keywords
Beauty, Skincare, Cosmetics, Beauty Advisor, Sales, Retail, Counter Sales, Beauty Consultant, Makeup Artist, Make-up Artist, MUA, Makeup, Beauty Specialist, Blogger, Vlogger, Influencer
Hours per week
Various Hours Available
Latitude,longitude 1
51.510516258,-0.134872307
Shift Pattern to display to candidates (displayed externally). Please select one:
Weekdays and Weekends
Hours per week
8 to 16 hours per week, 16 to 24 hours per week, 25 to 34 hours per week, Over 35 hours per week
Division
16 - United Kingdom
Should this vacancy be excluded from being posted onto the Boots.jobs career site?
No
Area
672 - Sto 1000 Lond Piccdly Crc
County
London Central / West End
Address 1
44-46 Regent Street
Are night shifts required as part of this shift pattern?
No
Do you require a second shift pattern to be advertised?
No
Please select the required shift pattern for Fridays
Late Morning (9am - 12pm), Early Afternoon (12pm - 4pm), Late Afternoon (4pm - 7pm), Evening (7pm - 10pm)
Please select the required shift pattern for Mondays
Late Morning (9am - 12pm), Early Afternoon (12pm - 4pm), Late Afternoon (4pm - 7pm), Evening (7pm - 10pm)
Please select the required shift pattern for Saturdays
Late Morning (9am - 12pm), Early Afternoon (12pm - 4pm), Late Afternoon (4pm - 7pm), Evening (7pm - 10pm)
Please select the required shift pattern for Sundays
Late Morning (9am - 12pm), Early Afternoon (12pm - 4pm), Late Afternoon (4pm - 7pm)
Please select the required shift pattern for Thursdays
Late Morning (9am - 12pm), Early Afternoon (12pm - 4pm), Late Afternoon (4pm - 7pm), Evening (7pm - 10pm)
Please select the required shift pattern for Tuesdays
Late Morning (9am - 12pm), Early Afternoon (12pm - 4pm), Late Afternoon (4pm - 7pm), Evening (7pm - 10pm)
Please select the required shift pattern for Wednesdays
Late Morning (9am - 12pm), Early Afternoon (12pm - 4pm), Late Afternoon (4pm - 7pm), Evening (7pm - 10pm)
