At Betfred, we’re proud of our heritage — built on trust, integrity, and a commitment to doing what’s right for our customers. As we continue to expand our digital presence, maintaining the highest standards of compliance, player protection, and financial crime prevention remains at the heart of everything we do.
Reporting to the Customer Due Diligence (CDD) Team Leader, the Customer Due Diligence (CDD) Analyst plays a key role in identifying, investigating, and reporting customers who may be displaying potentially suspicious activity. You’ll conduct Enhanced Due Diligence (EDD) and Know Your Customer (KYC) checks — including open-source research — to ensure that all customers are verified, risk-assessed, and managed in accordance with AML and CTF regulations.
This role involves direct interaction with customers requiring professionalism, empathy, and confidence when discussing personal and financial circumstances such as source of funds and source of wealth.
You’ll work as part of a collaborative and supportive team, committed to excellence, continuous improvement, and personal development. This is an exciting opportunity to contribute to Betfred’s ongoing commitment to operating responsibly, compliantly, and transparently.
This role is an any 5 from 7 days Monday to Sunday
Responsibilities
- Monitor customer activity, reports, and alerts to identify potential indicators of suspicious or unusual behaviour. Conduct thorough risk assessments and determine whether a customer presents potential money laundering or terrorist financing risk.
- Complete high-quality Enhanced Due Diligence (EDD) and AML reports accurately and in a timely manner.
- Take appropriate preventative or restrictive actions on customer accounts where necessary, in line with internal policy and regulatory requirements.
- Carry out customer interactions, ensuring all communication is handled professionally, sensitively, and compliantly.
- Maintain detailed and accurate records of assessments, actions taken, and rationale for all decisions.
- Act as a point of escalation for internal teams — including Safer Gambling, Fraud & Payments, and Customer Service — where AML concerns are identified.
- Ensure all queries are handled efficiently, accurately, and in line with department service-level agreements (SLAs).
- Work towards and achieve defined KPI targets, balancing compliance requirements with a smooth and responsible customer experience.
- Maintain a Quality Assurance score that meets or exceeds the department’s standards for accuracy, service, and professionalism.
- Proactively identify and suggest improvements to processes, systems, and procedures that enhance efficiency and compliance.
We are dedicated to promoting safer gambling practices to ensure a responsible and enjoyable experience for all our customers. We prioritise player safety and well-being, providing resources and support for those who may need assistance. Our commitment to responsible gambling is integral to our operations, and we actively promote awareness and education to help our customers make informed decisions. Together, we can create a safer gambling environment for everyone.
What you'll need to succeed
- Experience in a CDD, AML, KYC, or financial crime prevention role, ideally within the gambling, banking, or financial services industry.
- Confident decision maker with the ability to document observations and rationale.
- Excellent communication skills, with the confidence to engage directly with customers regarding sensitive financial and personal information.
- Strong analytical and investigative skills with a high level of attention to detail.
- Ability to interpret complex data and make sound, evidence-based decisions.
- Highly organised, with the ability to manage multiple cases and priorities simultaneously.
- A proactive, curious mindset — always looking for ways to improve processes and protect the business from financial crime risk.
- Collaborative team player who values integrity, professionalism, and continuous learning.
Why join a winning team?
Betfred brings benefits and rewards for all our colleagues. But more than that, we create a unique, enjoyable and entertaining environment you will love being part of.
Be rewarded
- Enhance your income: benefit from bonuses, incentives, retail discount vouchers and more.
- Monthly pension contributions: helping you prepare for your future.
- Enhanced maternity & paternity pay: our Betfred family works to support yours.
Feel valued
- A long-service recognition programme and life milestone rewards.
- A recognition scheme to earn and convert points to spend with over 700 retailers.
- A comprehensive financial wellbeing package including salary-based savings with a 5% boost, early access to earnings and free 121 financial coaching.
- Mental health support including an independent Employee Assistance Programme, a 24/7 virtual GP service and complimentary eye tests.
We will provide you with access to further training and development opportunities as we are real supporters of internal progression and are always looking for people who want to develop their career.
What’s next?
If you think you’re a great fit for the role, and you want to be a part of the Betfred story, click ‘Apply’ and we will be in touch once we’ve reviewed your application.
At Betfred we are committed to promoting equality, diversity, and inclusion (EDI) in our workplace. We believe that a diverse workforce drives innovation and enhances our success. We welcome applications from individuals of all backgrounds, identities, and experiences.
If you require reasonable adjustments during the recruitment process or have specific needs, please let us know, and we will be happy to accommodate you. Join us in creating an inclusive environment where everyone can thrive.
