Paid Social Manager
Location: Hybrid (North Devon / Bideford)
Contract: Permanent
Hours: Full-time
Your next chapter
At Travel Chapter, we’re looking for a Paid Social Manager to take ownership of our paid social activity across a portfolio of brands, helping to drive bookings and bring our properties to life in a compelling, performance-led way.
Reporting into our Head of Social, this role sits at the centre of our social media performance strategy. You’ll lead on the planning, execution and optimisation of paid social campaigns, with a strong focus on Meta, while also supporting activity across emerging channels.
This is a hands-on role where you’ll have real ownership, managing campaigns end-to-end, shaping creative approaches and continually testing and learning to improve performance. You’ll play a key role in evolving how paid and organic social work together, helping us create a more joined-up and effective approach across the business.
What you’ll be doing
Owning paid social activity across a portfolio of brands, with a strong focus on Meta platforms
Planning, building and optimising campaigns to promote regions, property types and key booking periods
Managing budgets across multiple campaigns, ensuring spend is aligned to performance and commercial targets
Continuously analysing performance, identifying trends and using insights to improve results
Developing and testing new ideas, audiences and creative approaches to drive growth
Supporting the integration of paid and organic social activity to improve overall effectiveness
Working closely with Brand and Customer Marketing teams to activate wider campaigns across social
Partnering with Regional Brand Managers to support campaign delivery and boost key content
Contributing to activity across channels such as Pinterest and TikTok as we continue to evolve our social mix
Sharing best practice, insights and recommendations across the marketing team
Keeping up to date with platform developments, trends and competitor activity
What we’re looking for
Strong experience running paid social campaigns, particularly within Meta Ads Manager
Experience managing budgets across multiple campaigns and brands
A performance-driven mindset, with a focus on driving bookings and improving conversion
Highly analytical, confident using data to inform decisions and optimise campaigns
Experience working in a fast-paced environment, either in-house or agency-side
Ideally experience within travel, tourism or a similar experience-led industry
Strong attention to detail and ability to manage multiple priorities
Confident working collaboratively with different teams and stakeholders
A proactive, curious approach – someone who enjoys testing, learning and improving
Ability to write engaging, on-brand copy
Working with us
You’ll be part of a collaborative marketing team, working closely with the Head of Social and wider digital and brand teams. This is a role with real ownership and the opportunity to shape how paid social contributes to our growth.
We offer a hybrid approach to working, with time spent in our North Devon office alongside remote working.
At Travel Chapter, we’re proud to be the holiday home people, connecting guests with great places to stay across the UK. Behind every booking is a team working to create memorable experiences and this role plays a key part in making that happen.
Our process
Our interview process includes an initial Teams screening, followed by a final stage where you’ll meet the team and complete a short task.
Please remember interviews are a two-way process, so come prepared with questions for us too.
At Travel Chapter, we’re proud to be an inclusive organisation. If you require any reasonable adjustments for your interview, please let us know by replying to this message, and our People Team will be in touch.
