Job title: Jameson Brand Ambassador - Belfast
Location: Belfast, Co.Antrim
Contract type; Initial 12-month contract with potential for a further 12-24 months (performance dependent)
Reporting to; Irish Distillers marketing team and dotted line to BA Programmes team in Dublin and the local commercial team in Belfast.
Closing Date: 24th of June 2026 at 12pm
Irish Distillers
Irish Distillers, a Pernod Ricard company, is a producer of some of the world’s most well-known and successful Irish whiskeys and Ireland’s leading supplier of spirits. Irish Distillers is part of Pernod Ricard’s Aged Spirits and Champagne business, a division which brings together an exceptional and prestigious portfolio of whisk(e)y, cognac and champagne brands. Led by Jameson, our Irish whiskeys are driving the success of the category globally. Jameson, crafted for smoothness at the Midleton Distillery, is the world’s bestselling Irish whiskey, a top 3 international whiskey brand and a top 10 international spirits brand*. Our Midleton Distillery whiskeys are exported to 130+ markets around the world. We employ over 800 people across our operations in Cork, Dublin and Northern Ireland.
Our Global Trade Advocacy team
The On-Trade remains one of the most culturally influential spaces for Pernod Ricard, a dynamic ecosystem where Jameson is brought to life through storytelling, craft, and human connection. Within this world, Brand Ambassadors serve as our cultural catalysts. They translate brand ambition into authentic experiences, build trust with bartenders, consumers and trade partners, and ignite advocacy that scales across markets. As we build the Global Trade Advocacy Centre of Excellence, we are strengthening how we support, equip, and connect our ambassadors worldwide.
Jameson Brand Ambassador Programme
The Programme offers you the opportunity to represent Jameson in Ireland or in one of our international markets, while becoming part of the local Pernod Ricard marketing and sales teams in the host country.
As a Jameson Brand Ambassador, you will gain hands-on commercial experience, deep brand knowledge and the opportunity to represent the world’s bestselling Irish whiskey globally.
You’ll play a key role in building the brand through education, advocacy and trade engagement. You will lead product training with bartenders and consumers, host tastings, support events and develop relationships, you’ll help grow the brand’s visibility and relevance in your market while championing what makes Jameson distinctive.
Following 2-weeks of training in both our head office in Dublin & the Irish Whiskey Academy in Midleton, Cork, you will commence your role and work across a wide range of activities such as brand activation, event planning, brand education, mentoring & sales and marketing.
What does the role of Jameson Brand Ambassador involve?
80-90%
You’ll share your new-found whiskey wisdom with new faces in your market, educating consumers, bartenders & sales teams about the history, heritage & craft credentials of Jameson Irish Whiskey. You will support the brand’s creative activities and generate content for sharing on digital channels.
10-20% office based:
Supporting your local marketing team in the planning, execution & evaluation of Jameson activations will bring both you & the brand to new places. This will include monthly reporting on activity, processing expenses and sharing market insights.
Core areas of the role include:
Brand Education - Support local sales team in educating staff in key trade accounts with a focus on bartender education in key outlets. Conduct tastings / education for groups of drinks industry influencers & target consumers to ensure a comprehensive understanding of the Jameson brand history, heritage & production process.
Brand Activation - Collaborate with local brand and sales teams to identify and execute a range of brand activations. From events to unique experiences, work within the local brand plan to build brand awareness, drive and create brand development opportunities in relevant spaces.
Cultural Advocacy - Engage with the local cultural landscape by connecting with key figures in the community, including musicians, creators, and other cultural connectors. Collaborate with this community to authentically drive brand awareness.
Content Creation - Draw on your creative side to capture on-brand content to share on local & global brand channels.
Share of Mind - Ensure the Jameson brand is front of mind with our consumers.
Qualifications, Skills, Knowledge and Experience
Relevant third-level qualification (or equivalent experience)
Full, clean driver’s licence and willingness to travel
Full legal right to work in Ireland is essential
Bartending and/or hospitality experience
Experience / interest in travel
Interest in Music, Art and Culture
Confident communicator with strong presentation and influencing skills
Outgoing and personable, with excellent relationship-building ability
Positive, proactive mindset with a strong “can-do” attitude
Commercially aware with sound business acumen
Creative, innovative, and collaborative in approach
Self-motivated, reliable, and able to work independently with strong IT skills
Able to adapt to new countries, cultures, and situations
What we offer
We understand our people are our special ingredient. We treat our employees with respect & offer an environment that is engaging, supportive & collaborative. We understand that colleagues require different supports at different stages of their working lives & our benefits, perks & programmes look to support your employee journey. We want to make you feel recognised & valued for your contribution to our shared success. For the Jameson International Brand Ambassador Programme these include:
2-week induction training programme across our 3 main locations in Dublin & Cork
Company Car (where applicable in market)
Competitive salary
Laptop & Mobile
Initial 12-month contract with an opportunity to extend for a further 12-24 months (performance dependent)
Allowance to spend on our portfolio of products and merchandise, for you to enjoy responsibly.
Health & Wellbeing; Our Wellbeing Programme “THRIVE” supports employees across the three main pillars: Life, Body & Mind.
How to apply
Follow the link and create an account with us via Workday
Upload an up-to-date CV, including relevant experience, languages (if applicable), and education
Complete our short pre-screen questionnaire and submit your application
What happens next?
We’ll review applications as they come in and will be in touch to arrange first-round interviews throughout June and the first week of July.
If successful, you’ll be invited to attend an in-person or online assessment centre. Full details will be shared with you in advance.
Like a well-blended whiskey, we believe that diverse perspectives make us better and we welcome people from all backgrounds & experiences to create together the spirit that makes us great.
IND1
Job Posting End Date:
2026-06-24
2026-08-31
