Marketing Manager – C&L and PDM
Location: Pampisford (with regular UK travel)
Contract: Full-time, Permanent
Huws Gray Group is looking for an experienced and proactive Marketing Manager to lead marketing activity for two specialist distribution businesses: Civils & Lintels and PDM Scotland.
This hands-on role will take ownership of marketing strategy and delivery, with a strong focus on digital marketing, CRM, content, PR, and campaign performance. Working closely with internal stakeholders, agencies, and suppliers, you will drive awareness, engagement, and growth across both businesses.
Key Responsibilities
Marketing Strategy and Execution:
- Develop and implement marketing plans to support the growth of the businesses
- Create compelling content and collateral to promote the businesses and product(s) across various channels, including digital, print, and PR ensuring consistency with brand guidelines and elevating voice of authority in sector – more than just a supplier of products
- Coordinate with external agencies to produce high-quality marketing materials
- Liaise with key supply chain partners to ensure product information is accurate
- Coordinate and oversee the creation of video content to support product promotion, application examples, and case studies
Digital Marketing:
- Monitor and analyse digital marketing performance, providing regular reports and recommendations for optimisation
- Work closely with colleagues in the digital team to execute digital marketing campaigns, including SEO and paid digital advertising, working to clear objectives and metrics for post campaign analysis
- Utilise Click Dimensions to build customer comms; monthly newsletters, price increase notifications, hospitality invitations and charity fundraising activities
- Feed social content into the Social Media Manager to post and agree content calendar
Market Research and Analysis:
- Conduct market research to identify opportunities, and the competitive landscape within the industry
- Gather and analyse data to inform marketing strategies and decisions
- Track key marketing metrics, activities, spends, and outcomes
- Monitoring competitor digital activity
Project Management and Collaboration:
- Take ownership of marketing projects, planning, delivering, executing, and reporting on initiatives that drive awareness, recognition, and engagement with target audiences in the civil engineering and housebuilding sectors
- Manage and oversee the workload and development of a Marketing Executive
- Manage and oversee the workload of retained PR consultant/ case study copywriter
- Work alongside other teams within the business to coordinate marketing activities
- Curate relationships with external agencies; creative agency, web host company, print/promo supplier and photographers/videographers
Additional Duties:
- Stay current with marketing best practices and industry trends, particularly within the construction and related sectors.
- This list is not exhaustive, and from time to time, you may be required to undertake additional duties.
Person Specification:
Essential Skills and Experience:
- Ability to handle and deliver multiple projects to deadlines in fast-paced environments
- Creative design skills and the ability to craft creative briefs
- Proficiency in Microsoft Office (Excel, Word, PowerPoint)
- Proactive, self-motivated, enthusiastic, and organised
- Strong communication skills
- Excellent understanding of current marketing practices
- Team player, comfortable with supporting and accepting support from colleagues
- Ability to work independently
- An eye for detail and accuracy, good spelling and grammar
- Professional, polite, friendly and helpful manner
Desirable Skills and Experience:
- Degree in Marketing or relevant prior experience in a similar industry
- Familiarity with UK construction industry, it’s key players, current challenges and relevant legislative drivers
- Experience working within a manufacturing, engineering, construction, or similar industry
- Technical product knowledge and understanding of their applications and uses
- Proficiency with analytics tools (e.g., Google Analytics)
- Familiarity with marketing platforms within CRM systems (Click Dimensions and Force 24).
- Experience in website management (WordPress) and content creation
- Experience with people management
What you'll receive in return:
- A strong annual leave allowance, alongside your bank holidays
- Company bonus scheme, based on performance
- Contributory pension and life assurance
- Discounts on high street retailers, supermarkets, restaurants, gyms and cinemas
- Colleague discount across our group brands
- Attraction and travel discounts
- Training and development programmes to support your growth
We offer on-the-job training and opportunities to work towards recognised qualifications, including apprenticeships.
This role will be based at the head office in Pampisford, within a multichannel team, and will involve (fully expensed) regular, monthly travel to Scotland, our branches, and Depots across the Country. A full driver’s license is required.
