About Whistlefish:
Whistlefish is one of the UK’s leading independent greetings card and gifting brands. Born in Cornwall more than 30 years ago, we create beautifully designed cards, artwork and gifts inspired by the coast, countryside and the moments that matter.
With a growing online business and stores across Cornwall and Devon, we are looking for a brilliantly organised and creative Marketing & Content Executive to join our team.
This is a varied, hands-on role for someone who loves bringing ideas to life. One day you might be helping to coordinate a major campaign, and the next you could be out filming content in one of our stores, meeting an artist or capturing a beautiful Cornish location.
The Role:
Working closely with the Head of Marketing, you will help keep campaigns, content and marketing activity moving forward.
You will support the delivery of seasonal campaigns, partnerships, email marketing, social content, competitions, events and product launches. You will also work closely with our Senior Brand and Marketing Manager and Social Media and Content Lead, developing the skills to support email creation and content delivery across the business.
This is an excellent opportunity for someone looking to build broad marketing experience within an established, creative Cornish brand.
Key responsibilities
Marketing and campaign support
- Support the Head of Marketing with the coordination and delivery of campaigns, partnerships, competitions and product launches
- Help manage campaign plans, calendars, deadlines and actions
- Coordinate products, samples, competition prizes and marketing materials
- Liaise with stores, artists, partners, suppliers and other departments
- Help ensure activity is delivered accurately, consistently and on time
- Support the marketing of Whistlefish stores, shows and events
- Create and update Shopify website pages, landing pages and campaign content
- Provide support with website updates and campaign launches during holidays and busy periods
Content creation
- Get out and about across Cornwall to capture engaging content in our stores and at local locations, events and shoots
- Film and edit short-form video for Instagram, TikTok and other digital channels
- Help bring our products, artists, stores and Cornish story to life through creative content
- Support the Social Media and Content Lead with content creation, scheduling and campaign delivery
- Assist with planning and organising shoots, including locations, products, props and contributors
- Identify timely content opportunities, seasonal moments and emerging social trends
- Be comfortable appearing in content occasionally when appropriate
Email and creative support
- Support our Senior Brand and Marketing Manager when needed on email design and production process
- Support the creation, building, checking and scheduling of customer emails
- Create polished digital assets using Whistlefish’s brand guidelines
- Provide email marketing cover during holidays and busy trading periods
- Resize and adapt existing creative for email, website, social media and digital campaigns
- Help maintain a consistent and recognisable visual identity across every customer touchpoint
Reporting and organisation
- Help maintain the central marketing calendar and campaign trackers
- Gather results from social media, email and wider marketing activity
- Support the production of clear monthly reports and campaign reviews
- Monitor competitor activity and identify useful trends or opportunities
- Keep shared files, assets and campaign information organised and accessible
About you
You will be creative, proactive and highly organised, with the confidence to work across several projects at once. You should enjoy being part of a busy team but also be able to take a brief and run with it.
You will ideally have:
- Previous experience in a marketing, content, social media or creative role
- Strong filming and short-form video editing skills
- A good understanding of Instagram, TikTok and current content trends
- Graphic design skills and experience using Adobe Creative Suite
- Excellent attention to detail and a strong visual eye
- Clear and natural written communication skills
- Strong organisational and time-management skills
- The confidence to work with colleagues, artists, partners and members of the public
- An eagerness to learn email marketing platforms such as Klaviyo
- A full UK driving licence and access to transport, due to travel between stores and locations
Experience in retail, ecommerce, lifestyle, art, gifting or greetings cards would be useful but is not essential.
What makes this role special
This is not a role where you will be sitting behind a desk doing the same thing every day. You will become part of a collaborative marketing team, gain experience across a wide range of channels and play a visible role in how Whistlefish shows up to its customers.
You will have the opportunity to create content across Cornwall, visit our stores, meet our artists, support exciting brand partnerships and help deliver the seasonal campaigns that shape our year.
If you are full of ideas, great at graphic design and comfortable with a camera or iPhone filming, we would love to hear from you.
How to apply
Please send us your CV, along with a short introduction explaining why you would be a great fit for Whistlefish to [email protected].
We would also love to see examples of content, video, design or marketing work you have created. This could be a formal portfolio, social media account or a small selection of examples.
Pay: £28,000.00-£32,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Employee discount
- Free parking
- On-site parking
Work Location: In person
