Overview
We are seeking a highly creative, commercially minded, and digitally skilled multimedia manager to lead the promotion of our leisure facilities, activities, events, memberships, and community programmes.
This is a hands-on, lead role for a marketing professional who excels in content creation, storytelling, social media strategy, and digital communications. You will be responsible for developing and delivering marketing strategies that strengthen the Plymouth Active Leisure brand, increase customer engagement, and support business growth across all venues and services.
You will be a brand champion, someone who can translate our values and mission into compelling campaigns, high-quality video content, and vibrant social media that drives memberships, participation, and customer loyalty. You will support developing an in house marketing team.
Responsibilities
Strategy & Planning
- Create and deliver integrated, multi-channel marketing campaigns to drive membership sales, bookings, programme participation, and customer retention.
- Monitor campaign performance against KPIs and provide regular reporting on key metrics, ROI, and audience insight.
- Identify and act on opportunities to increase revenue through targeted promotional and digital activity.
- Manage the marketing budget effectively, ensuring expenditure delivers measurable return on investment.
Content Creation & Brand
- Lead the creation of engaging multimedia content across all marketing channels — digital, print, and social.
- Produce high-quality video and photography content, including filming, editing, and publishing of promotional reels, facility showcases, and event coverage (both independently and working with professional suppliers).
- Ensure all communications are consistent with brand guidelines and reflect organisational values.
- Maintain and develop a structured content calendar to plan and manage content production across all channels.
Digital & Social Media
- Own and manage all social media channels, driving audience growth, engagement, and community interaction.
- Monitor platform performance and adapt content strategies based on analytics and audience insights.
- Manage website content ensuring information is accurate, engaging, and optimised for search engines (SEO).
- Plan and manage paid social and digital advertising campaigns where appropriate with our external marketing agency partner
- Work with the marketing agency to maximise digital reach and effectiveness.
Events & Community Engagement
- Support the promotion and delivery of events, new programme launches, and community engagement initiatives.
- Attend key events to capture content and maximise promotional opportunities in real time.
- Work collaboratively with operational teams to identify and showcase customer success stories and community impact.
Experience
- Degree or equivalent qualification in Marketing, Communications, Business, or related field (or significant demonstrable experience)
- Minimum 2 years’ experience in a r digital marketing role
- Proven track record managing social media accounts and campaigns
- Experience creating and executing content calendars
- Demonstrable experience analysing marketing data and producing performance reports
- Strong videography and video editing skills (Adobe Premiere, Final Cut, CapCut or equivalent)
- Excellent photography and visual storytelling ability
- Strong understanding of social media trends, algorithms, and best practice across Instagram, Facebook, TikTok, LinkedIn
- Ability to manage multiple projects and deadlines simultaneously
- Excellent interpersonal and stakeholder communication skills
Desirable
- Experience managing paid social media advertising (Meta Ads, Google Ads)
- Experience using CRM and email marketing platforms (e.g. Mailchimp, HubSpot)
- 2 years’ supervisory or team management experience
- Experience within the leisure, fitness, sport, hospitality, or community/charity sectors
- Knowledge of membership-based businesses and customer lifecycle marketing
- Professional marketing qualification (e.g. CIM)
- Full UK driving licence and willingness to travel between sites
This role provides an excellent platform for a talented multimedia professional to influence organisational branding through innovative visual storytelling while working within a collaborative team environment.
Pay: £36,620.62-£39,327.46 per year
Benefits:
- Company pension
- Employee discount
- Free fitness classes
- Free parking
- Gym membership
- Health & wellbeing programme
- Referral programme
Work Location: In person
