We have a great opportunity for a talented, creative, and passionate Content Writer to join our Marketing team at a truly exciting time. With ambitious expansion planned for 2026 and beyond, you’ll play a key role in shaping how we communicate as we grow. Reporting to the Senior Content Writer, you’ll develop compelling messaging and content that drives engagement and supports growth across our full range of services, including energy supply, solar, EV charging, battery storage, installation, and maintenance for both commercial and domestic customers.
You’ll play a key role in shaping how we communicate our products and services - including product launch messaging, blogs and case studies, advertising copy, email marketing, social ideation and SEO-optimised web content designed to drive traffic and engagement. You’ll also manage our popular monthly email newsletter, learning from the data to make improvements that have real impact.
Working closely with senior leaders across the Marketing team, you’ll help plan, create, and optimise content across multiple channels, ensuring tone of voice consistency, clarity, and performance.
Responsibilities:
- Impactful content: Craft impactful campaign and product messaging across channels including the website, blog, product pages, email, social media, print, digital ads, and email newsletter to drive high-quality traffic and leads.
- Project management: Lead, guide and manage content requirements from the Business and Home Growth marketing teams, ensuring timely and effective delivery.
- Collaboration: Create SEO-driven content in collaboration with the wider team to support both Marketing and PR objectives.
- Data insight: Apply insights to optimise content performance and ensure best practices are consistently followed.
- Strategic thinking: Leverage B2B & B2C content marketing strategies, particularly within the solar and energy sectors, to build engagement and establish thought leadership.
- Partnership: Collaborate cross-functionally to create content aligned with growth objectives across all stages of the sales funnel.
- Brand voice guardianship: Ensure all content is written in the Good Energy tone of voice to increase trust and recognition.
- Social media: Supporting on content creation across our social channels
We're looking for an individual with excellent copywriting skills who can create accurate, punchy content that holds up to scrutiny and achieves the desired results. You’ll be able to manage multi-stakeholder content projects from start to finish, and communicate complicated subjects in a straightforward, attention-grabbing way for multiple channels. Creativity, attention to detail, and an organised and a collaborative mindset are key.
Essential:
- Strong project management skills, with experience collaborating closely with subject matter experts to generate ideas, translate complex topics into straightforward language and create different content outputs for different channels.
- Highly collaborative, with a track record of working effectively across multiple teams, including Sales and Operations, to achieve shared goals.
- Ability to work swiftly and accurately while keeping all stakeholders informed and aligned throughout the process.
- A passionate and driven individual with great attention to detail. Comfortable in a fast-paced, dynamic environment, with the resilience and energy to deliver high-quality work first time.
- Proven experience in developing compelling product benefit messaging and fully substantiated marketing claims.
- Experience developing content across multiple formats – from snappy social assets to long-form thought leadership process
- A proven ability to take complex subjects and turn them into simplified content that’s tailored to the target audience and channel.
Hybrid working explained: When and where you’ll be in the office
Our office is based in Chippenham, Wiltshire. For this role, we're looking for candidates who can come in to our Chippenham office once a week.
We offer both formal and informal flexible working options. Full-time hours are 37.5 per week, Monday to Friday.
The office is fully accessible, allowing everyone to participate fully in their working lives regardless of any mobility challenges. We promote work-life balance and flexibility through hybrid working, which combines both remote and office work.
Great allowances for hybrid working:
£500 work from home allowance - an annual allowance paid monthly alongside your salary to support with working from home costs.
£500 travel allowance - an annual allowance paid monthly alongside your salary to support with travelling to work costs.
£500 annual development allowance: to spend on your chosen development area, whether that’s in your current role, or future roles.
Holiday: 25 days annual leave, a day off for your birthday, additional days leave for long service, plus bank holidays. You’ll also have the option to buy additional leave, allowing for a better work-life balance.
Ethical Pension with Aviva: Good Energy offers an ethical pension plan provided by Aviva, with employer-matched contributions up to 7.5% of your base salary.
Good Energy has been driving the UK’s renewable energy revolution since 1999, helping homes and businesses become greener and more self-sufficient through clean power and green technology.
We supply 100% renewable electricity from over 3,000 independent British generators and support more than 180,000 customers producing their own energy through the Feed-in Tariff scheme. Beyond supply, we design and install solar panels systems, batteries, heat pumps and EV chargers, with fair tariffs and export rates that reward people for the energy they share.
As a Which? Eco Provider, certified B Corp, and Friends of the Earth–recommended supplier, we’re proud to set the bar high for sustainability, fairness, and customer care. We’re rated ‘Excellent’ on Trustpilot and recognised as a World Class Employer by Best Companies, a reflection of both our customers’ trust and our inclusive, values-driven workplace.
Now part of the Esyasoft Group, we’re connected to a global network of expertise in energy management and smart technology. With an exciting period of growth ahead, we’re expanding across all areas of the business. At our core, we believe in fairness, inclusivity, and innovation, and we’re looking for people who share our mission to tackle the climate crisis and power a cleaner, greener future.
Our Commitment
We're a Committed Member of Inclusive Employers and value people’s differences - we recognise the strength that they give us. We work hard to be a supportive community where everyone has equal opportunities and we encourage applications from people irrespective of background, circumstances, age, disability, ethnicity, religion or belief, gender identity or sexual orientation.
