Job Overview
Position: Freelance Senior Marketing Executive, Events
Contract: Freelance, working 2 days a week for a duration of 6 months.
Application closing date: 31st August 2026
BMJ is seeking a freelance Senior Marketing Executive to join the B2B Marketing team part-time (2 days a week) and working remotely. The Marketing Executive will be responsible for the creation and implementation of engagement and nurture materials and marketing campaigns to support our customer base in raising awareness and adoption of BMJ Products, mainly BMJ Best Practice,, and BMJ Journals
Support the Exhibition Marketing Manager and wider B2B team by:
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Assisting in the end-to-end planning, coordination, and execution of promotional campaigns for webinars, conferences, trade shows, and industry exhibitions.
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Creating engaging copy, email nurture sequences, digital assets, and post-event follow-up campaigns to drive attendance and lead conversion across the UK and Europe.
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Collaborating with graphic designers and external print vendors to produce event collateral, including exhibition stands, flyers, posters, digital assets, and user guides.
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Managing email marketing campaigns (via platforms such as Adestra) to raise product awareness ahead of key events.
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Participating in quarterly performance reviews to assess deliverable quality and track progress against strategic milestones.
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Managing your own workload, defined budgets, and customer data in accordance with GDPR and company policies.
Qualifications & Skills
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Proven experience in planning or supporting B2B event marketing campaigns across both in-person events and webinars (essential).
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Confidence in writing compelling promotional copy for email marketing, social assets, and printed event collateral (essential).
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Experience using email marketing platforms (e.g., Adestra) and marketing automation software (preferred).
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Excellent communication and project management skills with a strong track record of stakeholder collaboration (essential).
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High IT competence, including Google Workspace applications and digital tools (essential).
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A degree in marketing, communications, or equivalent practical marketing experience (preferred).
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A solid understanding of healthcare systems and healthcare professionals' needs (desirable).
Why apply?
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Competitive day rate: £250
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Strong company values and shared mission to create a healthier world for all
Our Company
BMJ is an £80 million company, employing approximately 500 people worldwide with its headquarters in London and key offices in China, India and the United States. Its activities are guided by its mission to help achieve a healthier world and its dedication to superior financial performance. It advances healthcare worldwide by sharing knowledge and expertise to improve outcomes. BMJ is a wholly owned subsidiary of the British Medical Association (BMA).
The BMJ (formerly the British Medical Journal) is the company’s flagship publication which has the second highest general medical journal impact factor in the UK and fifth highest in the world. It is also the fourth most widely cited medical journal in the world. The company also publishes over 50 specialty journals, several of which are produced in partnership with leading professional medical associations. BMJ Best Practice is BMJ’s successful point-of-care decision support tool and BMJ Learning is the centerpiece of several educational offerings.
BMJ takes pride in its people and is committed to being an equal opportunities employer. We value individuality and therefore welcome all qualified applications from a diverse range of candidates.
