Own the customer after the first click.
Direct2Market is a fast-growing, data-led eCommerce business selling builders' hardware across the UK through our own brands (including tradefit.uk) and marketplaces (Amazon, eBay and B&Q). We are great at winning customers. Now we want to grow the value of every one we win, and that is your job.
As our CRM & Retention Marketing Executive, you will own our email and lifecycle program end-to-end and turn one-time buyers into repeat customers.
What you'll do
- Build and optimise lifecycle flows: welcome, post-purchase, replenishment, re-engagement, and win-back
- Segment the customer base and decide who gets what message, when and why
- Own the email/CRM calendar, messaging and copy across our brands and marketplaces
- Grow the numbers that matter: repeat-purchase rate, customer lifetime value, retention and email revenue
- Test, learn, and report results clearly
What you'll bring
- 3+ years hands-on in CRM, lifecycle, email or retention marketing (with real ownership, not just "involved in")
- Hands-on with an email/CRM platform (Klaviyo, Dotdigital, Mailchimp, HubSpot or similar) and able to say what you have actually built
- Real experience of lifecycle flows, segmentation and the retention metrics you have moved
- Experience marketing physical products sold online (retail eCommerce, not only B2B or SaaS)
- Commercial, data-confident, organised and proactive
Please note: this is a CRM and retention role, not a paid-media or SEO role. Those are handled elsewhere. If your strength is PPC, social or SEO, this will not be the right fit.
What you'll get 21 days holiday plus your birthday off · pension · free on-site parking · private medical insurance · health & wellbeing programme · sick pay · company events · casual dress ·
Pay: £30,000.00-£45,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Free parking
- Health & wellbeing programme
- On-site parking
- Private medical insurance
- Sick pay
Application question(s):
- Do you live in a commutable distance from Leigh-on-sea in Essex?
- In 2–3 sentences, describe a lifecycle flow you built (e.g. welcome, post-purchase, win-back) and the retention or repeat-purchase metric you moved.
- Which email/CRM platform(s) have you personally built flows in?
- Have you marketed physical products sold online (retail eCommerce)?
Experience:
- eCommerce Marketing: 3 years (required)
Work authorisation:
- United Kingdom (required)
Work Location: In person
