Overview:
At PepsiCo UK, we’re proud to make some of the nation’s favourite snacks and drinks—like Walkers, Quaker, Doritos, Pipers, and Monster Munch. With sites across the UK, including our Quaker mill in Cupar and Doritos factory in Coventry, we’re also home to one of the world’s largest crisp factories in Leicester.
Quaker is one of the leading brands in the cereal category and played a key role in making oats a much-loved breakfast choice. Since its founding in 1877, the brand has been rooted in the belief that access to good nutrition should never be limited by circumstance.
The Marketing Manager will lead delivery of the growth agenda for the core Quaker Oats business, including portfolio strategy, renovation, innovation, and communications. The role will also lead the development of the commercial strategy from a marketing perspective, partnering closely with Insights, Sales, and Revenue Management teams to deliver a compelling, consumer-led portfolio and maximise in-market effectiveness.
Reporting to the Head of Marketing for Quaker, this role will manage one direct report at Brand Manager level.
Responsibilities:
- Partner with the Head of Marketing, PepsiCo CMO, and Quaker GM to define the Quaker strategy and 3–5 year growth plans.
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Lead management of the Quaker UK portfolio, including innovation, renovation, flavour development, packaging, ATL communications, and in-store activation.
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Deliver initiatives end-to-end, from strategy development through to execution, partnering cross-functionally with Insights, R&D, Sales, Finance, Project Management and Agency teams.
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Develop and execute integrated ATL and BTL communications strategies aligned to brand and business objectives.
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Act as the key marketing partner to Commercial and Sales teams to develop and deliver annual customer and category plans.
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Lead and develop the wider marketing team to strengthen brand tracking, consumer understanding, and performance benchmarking.
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Lead, coach, and develop one direct report, fostering a high-performance and growth-oriented culture.
Qualifications:
Functional Experience
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Extensive marketing experience (Senior Marketing Manager level) with a strong track record of delivering brand growth across portfolio management, innovation, and communications gained in a consumer business, preferably within FMCG / CPG
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Proven experience managing complex portfolios within a highly matrixed, multi-stakeholder environment.
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Strong strategic and consumer-led thinking, with the ability to translate insights into clear commercial opportunities.
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Demonstrated success leading integrated ATL and BTL campaigns from strategy through to in-market execution.
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Strong commercial acumen with experience partnering closely with Sales and cross-functional commercial teams.
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Highly analytical, with the ability to interpret multiple data sources to identify trends, risks, and growth opportunities.
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Comfortable operating at both strategic and executional levels in a fast-paced environment.
Leadership Experience
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Proven leadership experience managing and developing high-performing teams.
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Strong influencing and stakeholder management skills, with the ability to simplify complex ideas into clear recommendations for senior leadership.
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Excellent collaboration skills with the ability to work effectively across functions, markets, and global teams.
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Strong judgement, decision-making capability, and resilience under pressure.
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Entrepreneurial mindset with a strong bias for action and delivery.
Why Join Us?
We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.
