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PR Activations & Campaigns Manager

INTERNATIONAL MOTORS
Solihull

Quick apply

Job details

Permanent | Full-time

Benefits

Free parking
On-site gym
Free flu jabs
Discounted or free food
Company pension
Canteen
Private medical insurance
Enhanced maternity leave
Referral programme
Sick pay
On-site parking
Free fitness classes

Qualifications

Driving Licence
Logistics
Project management
Bachelor's degree
Public relations
Communication skills

Full job description

Job Overview

The PR Activations & Campaigns Manager is responsible for planning and delivering the PR activity that brings our brands to life. Working closely with the Head of PR and wider PR and Marketing teams, this role leads the planning and delivery of media launches, events, campaigns and PR activations that build awareness, engagement and positive brand perception across IM Group's automotive brands in the UK.

The role oversees integrated PR campaigns from concept to delivery, ensuring every activation is delivered to the highest standard and aligned with wider business objectives.

Key Responsibilities

Develop and deliver the annual PR Activations & Campaigns calendar in line with business objectives.
Lead the planning and delivery of UK and international media launches, press drives and product reveal events.
Work closely with the events team to manage PR events from concept through to execution, including venues, agencies, suppliers, budgets, logistics and guest experience.
Develop and deliver creative PR campaigns that generate earned media, build brand awareness and support commercial priorities.
Identify opportunities to create newsworthy activations that extend beyond traditional automotive media.
Work with the Content and Media Relations Manager to ensure every activation is supported by compelling media content and strong journalist engagement.
Manage external agencies and production partners to deliver activity to the highest standard.
Own campaign and event budgets, ensuring effective planning and cost control.
Develop post-event reporting and campaign evaluation using agreed KPIs and insights.
Collaborate closely with Marketing, Product, Sales and Dealer teams to maximise campaign impact.
Support regional retailers with activation toolkits and campaign ideas where appropriate.
Identify partnership and sponsorship opportunities that support PR objectives.
Continuously identify new ideas, technologies and activation formats that keep our brands fresh, relevant and engaging.
Line manage the relevant PR Executive(s), supporting development, performance management and coaching.
Support the Head of PR with departmental planning, budgeting and strategic projects.

Minimum Requirements

At least five years' experience in PR, ideally within the automotive industry.
Proven experience delivering large-scale media launches, press events or experiential campaigns.
Experience managing agencies, suppliers and external stakeholders.
Strong project management skills with the ability to manage multiple complex workstreams.
Excellent budget management and commercial awareness.
Confident presenter with exceptional stakeholder management skills.
Experience measuring campaign performance and producing insightful evaluation reports.
Full UK driving licence.
Valid Passport.
Willingness to travel within the UK and overseas for events and launches.

Qualities/Attributes

Highly organised with exceptional project management skills.
Exceptional attention to detail.
Able to remain calm and make sound decisions under pressure, particularly during live events and media launches.
Creative thinker who can develop original activation ideas.
Strong commercial awareness and decision-making ability.
Excellent relationship builder with agencies, media, partners and internal stakeholders.
Outstanding communication and presentation skills.
Comfortable leading cross-functional project teams.
Confident negotiating with suppliers and managing budgets.
Flexible and willing to travel extensively when required.
Passionate about automotive brands and creating memorable experiences.

Benefits:

Canteen
Company pension
Discounted or free food
Enhanced maternity leave
Free fitness classes
Free flu jabs
Free parking
On-site gym
On-site parking
Private medical insurance
Referral programme
Sick pay

Application question(s):

Other than attending external events, this role is fully office based. Please only apply if this is suitable.

Experience:

Public relations: 5 years (required)

Work Location: In person

Quick apply

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head of media relations jobs in redditch, wor

PR Activations & Campaigns Manager

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Head of Marketing

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