Our Sales & Events Manager is responsible for working with the Managing Director and alongside Brewing and Operations teams to apply your sales skills, market analysis and industry experience to develop and execute a solid growth strategy.
You will be responsible for developing new customer relationships, caring for our current customers and increasing our profile and reach locally as well as across the country and beyond!
We are looking for someone positive and approachable, who is interested in the details and data necessary to build and successfully implement a robust sales strategy. You are a capable and dynamic team member ready to make a big impact. Your strong negotiation and closing skills bring a track record of achieving and exceeding sales targets.
Below is an outline of the tasks associated with this role; it is a non-exhaustive list. Still within our relative infancy as a business, having a strong, collaborative team who have a genuine desire to help each other and an accommodating, optimistic and flexible approach to tasks and responsibilities is key to the smooth running of the business.
Company Background
Amity Brew Co is our 20HL brewery based in Greengates, Bradford, and our taproom based at Sunny Bank Mills in Farsley, Leeds. Since opening as an online shop in July 2020 we’ve smashed every expectation - selling out of our initial contract brewed batches and gained national (and some international!) notoriety. Having now been fully open since April 2021, we’ve gone from strength to strength gaining additional capacity, our own production site, canning line, and some national reach via Sellar, as well as starting to expand our local trade offering.
Our co-founders and partners all met whilst working in the beer industry and harboured a desire to create modern, flavourful beers, but with a nod to the classic beers which are often overlooked or passed by. We launched our brewpub in November 2020 into an amazing local independent-supporting community, and hit the ground running for our first full year in 2021/22. We have a core range of seven beers, a Juicy Hazy Pale, a Helles Lager, a Plum Porter, a Best Bitter, a US Pale Ale, a Blonde and a Gluten Free Pale Ale, but support this line up with seasonal brews, special one-offs, and collaborations with like-minded partners.
We’ve now had a year settling into our new production site, and have more than double the output annually, just to start with. We see the Sales & Events Manager role as crucial to our next steps of growth and success.
Job Description Key Responsibilities
- Develop direct relationships with key accounts and new customers to maximise value and grow volume
- Manage online platforms such as Sellar, Eebria and Beerflex
- Implement an informed, evidenced sales approach, which targets efficient sales and profitable growth with customers that share our values
- Analyse sales to identify and anticipate trends to meet customer demand
- Provide on-going after-care with customers including training, events and support
- Represent and assist with events, festivals and promotional activities
- Work with the Managing Director to set sales strategy and growth targets
- Report regularly to Managing Director to review sales performance and adjust sales strategy
- Represent Amity Brew Co with professionalism, knowledge and passion at nationwide events including some evenings and weekends
- Organise and execute events at key locations and festivals to increase our brand reach and sales profile to customers, both b2c and b2b
Core Skills and Experience
- At least 2 years’ experience leading sales in a relevant context, preferably a “modern” beer brewery
- Ability to set out sales strategies to meet growth targets in line with our brand values
- Analytical skills to interrogate and interpret sales figures
- Attention to detail and an understanding that sometimes it’s the little things that matter
- A passion and enthusiasm for beer, with an extensive knowledge of beer styles and the wider industry
- An ability to collaborate and build relationships, using your network within the industry to bring in newideas and best practice
- A collaborative working style to ensure a cohesive approach between sales, marketing and brewing
- The flexibility and willingness to pitch in in all areas of the brewery that is necessary in a small business
- An outgoing personality with the ability to build relationships and positively represent the business
- Excellent written, listening and verbal communication skills
- Full clean driving licence, and over 25 years of age for van insurance purposes
Requirements
- Strong work ethic
- Flexibility on work times
- Ability to work well with others and take directions
- Full Driving licence with no points
Other Considerations
There needs to be a consideration of flexibility regarding working hours with the role
Department: Sales & Operations
Reporting To: Managing Director, Russ Clarke
What We Offer
- 20 days holiday + bank holidays
- Flexible working hours / Time off in lieu
- Pension
- Discount at our taproom and on Amity Brew Co beer
- Free beer from every packaging run
- Health Plan – Sovereign Healthcare Level 2
- A dynamic working environment with the opportunity to make an impact
Salary is dependent on experience and we have an open mind on the starting level – we recognise the scope of this job is suited to someone with senior level experience. However, if you can demonstrate your ability to be the right person for the job and to make your mark at Amity Brew Co, we encourage you to apply. This is a full-time salaried position (40+ hours a week).
We would like you to start as soon as possible.
Amity Brew Co is an equal opportunities employer and pays the Real Living Wage as minimum. We welcome applicants from all backgrounds. Openness, accessibility and inclusiveness are core values of Amity Brew Co, and we are committed to promoting both a safe space to work in and a positive work-life balance for our team.If you like what we’re doing, and this sounds like you contact us with your CV and a brief cover letter about why you think you’d fit at Amity.
Job Type: Full-time
Pay: From £30,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Employee discount
- Free parking
- On-site parking
- Work from home
Experience:
- Driving: 1 year (required)
- Modern Beer Sales to other bars/venues: 1 year (required)
Licence/Certification:
- Driving Licence (required)
Work Location: In person
