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Digital Adoption & Enablement Manager

JCB -
Rocester

Apply Now

Job details

Permanent | Full-time
4 days ago

Benefits

Cycle to work scheme
On-site gym
Company pension
Gym membership
Car scheme

Qualifications

Dashboard visualisation
Stakeholder collaboration
Stakeholder liaison
Process improvement
Change management
Analysis skills
Continuous improvement cycles oversight
Marketing automation
Management reporting
Analytics

Full job description

JCB World Headquarters

Rocester, ST14 5JP

Digital Adoption & Enablement Manager

Salary: Competitive Salary

Working Pattern: Full Time

Contract Type: Permanent

Closing Date: Mon 31 Aug 2026 - 07:00 PM

The Opportunity – Digital Adoption & Enablement Manager

About the role:

We’re looking for a skilled and motivated Digital Adoption & Enablement Manager to play a key role in driving JCB’s adoption of our suite of sales and marketing tools.

In this role, you’ll lead the rollout of engagement programme, ensuring a consistent, high-quality digital experience across our global dealer network. You’ll combine creativity with strong analytical skills to increase adoption, improve utilisation, and optimise digital activity across multiple tools & systems.

Working closely with internal teams and external partners, you’ll help drive the future of JCB’s digital tool set delivering measurable results against business objectives.

What does this role involve day to day?

Driving the global adoption strategy for JCB’s dealer-facing digital sales and marketing platforms
Designing and implementing automated engagement programmes, including onboarding journeys, personalised communications, feature awareness campaigns and dealer re-engagement initiatives
Analysing platform usage, adoption and engagement data to identify opportunities for improvement and maximise commercial value
Developing and maintaining executive dashboards and KPI reporting to measure platform performance, dealer engagement and adoption trends
Delivering presentations, webinars, workshops and training events to support dealers and regional teams in maximising platform utilisation
Collaborating with Global Marketing, Sales, Product Marketing, Digital, IT and external technology partners to improve dealer engagement and platform effectiveness
Leading digital change initiatives across international markets, creating training materials, best practice guides and user communication programmes
Acting as an advocate for digital transformation, supporting dealers through the implementation and adoption of new tools and capabilities
Gathering dealer feedback and translating insights into platform enhancements, improved user experiences and increased automation
Driving continuous improvement initiatives that simplify processes, reduce manual effort and improve sales and marketing effectiveness across the dealer network

This will be suited to you if…

You have experience in digital enablement, digital transformation, marketing automation or CRM programmes
You're passionate about driving technology adoption and helping users realise the value of digital platforms
You have experience working with international dealer, distributor or partner networks
You're confident in analysing data and developing reports that turn insights into meaningful business improvements
You have experience using marketing automation and customer engagement platforms
You are an excellent communicator, comfortable delivering presentations, workshops and training to a wide range of audiences
You have strong stakeholder management skills and can build effective relationships across multiple teams and regions
You can influence behavioural change and lead adoption initiatives in a collaborative and engaging way
You are highly organised, with strong project management skills and the ability to manage multiple priorities
You bring a proactive mindset, enjoy continuous improvement and are always looking for better ways to enhance user experience and business performance
You understand customer journey optimisation, change management and digital adoption best practices

What happens next?

Ordinarily, our Resourcing Team reviews and shortlists CVs. If shortlisted, you’ll speak to one of our Recruiters to discuss the role further. Our interview process usually consists of an initial team’s interview followed by an in-person interview. We’ll keep in touch throughout the process but if you have any questions, please get in touch at [email protected]

What’s in it for you?

This is your chance to join a company that values expertise not only in rewards but also in real employee care. At JCB you don’t just get a competitive salary, 33 days’ holiday and access to our company pension—you can also use our onsite gym, in-house doctor and dentist. We have an ULEV car scheme available for our employees too. Then there’s the JCB Rewards Hub, which gives you discounts with high street retailers. Feel like biking to work? There’s our Cycle to Work Scheme.

We value diversity and welcome applications from candidates from all backgrounds.

We’re committed to ensuring our recruitment process is fair and inclusive. If you face any accessibility challenges with your online application and require additional support, you have the option of speaking to a member of our Recruitment Team who can support you to complete an application in an alternative format. If you would benefit from this support, please email [email protected], and a member of the team will be in touch.

Recruitment Agencies: JCB does not accept any speculative approaches to present candidates for advertised vacancies.

Apply Now

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