Senior marketing manager Work, Jobs in Rugby, War (with Salaries)

Senior E-Commerce Specialist / E-Commerce Manager
Flawless Vape Distribution —Leicester
- £40,000 - £50,000 a year
- Full-time
- Microsoft Excel
- ERP systems
- Project management
Quick apply
Senior Campaigns Manager
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- £56,393 - £63,239 a year
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Lotus UK —Coventry
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Success Local —Rugby
- £30,000 - £35,000 a year
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- Annual leave
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Commercial Marketing Manager - NAPA Racing UK
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- Weekend availability
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Warwick Nub News —Leamington Spa
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Netradyne —Nuneaton
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LRQA group —Chelmsley Wood
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Ecommerce Trading Manager
NEXT —Leicester
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Head of Marketing – Neuromodulation | Northern Europe (UK, Ireland, Nordics, Benelux, Baltics & Poland)
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Digital Marketing Executive
NFU Energy —Kenilworth
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Digital Marketing Executive
hireful —Coventry
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5d

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Senior E-Commerce Specialist / E-Commerce Manager

Flawless Vape Distribution -
Leicester

Quick apply

Job details

Permanent | Full-time
£40,000 - £50,000 a year

Qualifications

Microsoft Excel
ERP systems
Project management
SEO
Conversion optimisation
B2B
Google Search Console
AI
Google Analytics
Leadership
Communication skills

Full job description

Location: Leicester (LE4 1BF)
Company: Flawless UK Vape Distribution Ltd
Reporting To: CEO / Directors

About Flawless

Flawless is one of the UK's largest vape distributors, supplying over 15,000 retail stores nationwide whilst operating a growing direct-to-consumer e-commerce business. We work with many of the industry's leading brands and are committed to delivering exceptional customer experiences across both wholesale and retail channels.

We are seeking an ambitious, commercially-minded Senior E-Commerce Specialist to lead and scale our digital operations, driving online sales growth, customer acquisition, retention, automation and digital innovation.

Role Overview

The Senior E-Commerce Specialist will take ownership of Flawless's online retail and wholesale platforms, ensuring best-in-class customer experience, commercial performance and operational efficiency.

This is a hands-on leadership role requiring deep expertise in Shopify, digital marketing, AI-driven automation, customer experience, conversion rate optimisation (CRO), SEO, CRM and e-commerce analytics.

The successful candidate will be responsible for developing and executing the company's e-commerce strategy whilst managing day-to-day operations and coordinating with marketing, warehouse, customer service and commercial teams.

Key ResponsibilitiesE-Commerce Strategy & Growth

Develop and execute the overall e-commerce growth strategy.
Drive revenue, profitability and customer acquisition targets.
Identify new revenue opportunities and digital growth initiatives.
Benchmark Flawless against leading UK e-commerce businesses.
Create quarterly and annual e-commerce growth plans.

Wholesale & B2B E-Commerce

Support growth of wholesale online ordering platforms.
Improve trade customer experience.
Create B2B pricing, account and ordering workflows.
Increase online wholesale adoption.

Shopify Management

Own and manage Shopify Plus platform performance.
Oversee website functionality, UX and customer journeys.
Implement new features, integrations and apps.
Ensure website speed, security and optimisation.
Manage product catalogues, collections and merchandising.

Conversion Rate Optimisation (CRO)

Analyse customer behaviour and purchase journeys.
Conduct A/B testing across website pages.
Improve checkout conversion rates.
Optimise product pages, navigation and landing pages.
Reduce cart abandonment rates.

Digital Marketing

Manage SEO strategy and organic growth with SEO Team

AI & Automation

Identify and implement AI tools to improve productivity.
Build automated workflows across:
Customer Service
Content Creation
Product Uploads
Reporting
Inventory Alerts
CRM
Utilise ChatGPT, AI agents and automation tools to streamline operations.
Explore AI-driven personalisation and recommendation engines.

CRM & Customer Retention

Own customer retention strategy.
Develop lifecycle marketing campaigns.
Improve repeat purchase rates.
Manage loyalty and rewards programmes.
Build customer segmentation strategies.

Data & Analytics

Manage reporting across:
Shopify
Google Analytics 4
Klaviyo
Google Search Console
Monitor KPIs including:
Revenue
Conversion Rate
AOV
ROAS
CAC
LTV
Retention
Cart Abandonment
Produce weekly and monthly management reports.

Team Leadership

Manage and develop the e-commerce team.
Coordinate with:
Marketing
Customer Service
Operations
Warehouse
Finance
Manage external agencies and freelancers.

Compliance

Ensure compliance with UK vaping regulations.
Maintain GDPR compliance.
Ensure website content and promotions comply with legislation.

Required Skills & ExperienceEssential

Minimum 5+ years in e-commerce management.
Proven experience scaling Shopify stores.
Strong understanding of Shopify Plus.
Experience managing six or seven-figure monthly online revenues.
Strong knowledge of:
SEO
CRO
Google Analytics
Klaviyo
Paid Media
CRM
Commercially driven mindset.
Advanced Excel and reporting skills.
Strong project management capability.
Excellent communication and leadership skills.

Highly Desirable

Experience within vaping, FMCG, consumer goods or regulated products.
Experience managing both B2B and D2C e-commerce.
Experience using AI tools and automation platforms.
Understanding of inventory management systems.
Experience with ERP integrations.
Knowledge of marketplaces such as Amazon and eBay.

Key KPIsRevenue

Online Revenue Growth %
Gross Profit Growth %
Website Conversion Rate
Average Order Value (AOV)

Retention

Repeat Purchase Rate
Customer Lifetime Value (LTV)
Loyalty Programme Participation

Operations & wholesale

Site Uptime
Order Accuracy
Customer Satisfaction Score
Wholesale Portal Adoption
Improvements to Wholesale B2B Platform

Ideal Candidate Profile

You are commercially minded, data-driven and obsessed with customer experience. You understand how to scale e-commerce businesses through a combination of technology, marketing, AI, analytics and operational excellence.

You thrive in a fast-paced entrepreneurial environment and have a track record of driving meaningful online revenue growth.

SALARY £40 - 50K

Pay: £40,000.00-£50,000.00 per year

Work Location: In person

Quick apply

Refine Your Search

senior marketing manager jobs in rugby, war

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