Team – Brand, Creative and Copy
Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week.
We are happy to discuss flexible working!
Top 3 skills needed for this role:
- Full-Funnel Performance Creative Thinking
- Performance-Driven Design Expertise
- Advanced GenAI-Enabled Content Creation
What this role is all about:
We’re looking for a specialist Creative Performance Designer to join our in-house team and lead the development of high-impact, full-funnel advertising across Meta, LinkedIn, Display, and Google. This role is pivotal in driving awareness through to acquisition, creating conversion-focused assets that move seamlessly from concept to execution. Success in this role requires thriving in a fast-paced, high-output environment, using GenAI-powered tools to rapidly test, iterate, and scale creative performance while continually raising the bar on quality and effectiveness.
Key Actions
- Design, build, and deliver acquisition creatives across static, motion, and lightweight video formats for Meta, LinkedIn, Display, and Google Ads. Maintain a constant flow of new creative across Health, Life, and SME going live every 60 days, ensuring brand consistency while optimising assets based on performance insights
- Take the lead in leveraging Gen AI tools (e.g., Adobe Firefly, Adobe Express, Claude, Gemini) to quickly generate visual directions, variations, and prototypes, and create internal prompt libraries and workflows to help the wider team work faster
- Drive efficiency by using AI-enabled applications and automation tools (Adobe Express) to accelerate the manufacture of social and performance assets, building repeatable templates and systems for rapid iteration.
- Partner closely with the Acquisition team to understand performance insights, goals, and channel requirements, translating testing results into clear creative recommendations
- Ensure all creative assets are delivered accurately, on time, and strictly adhere to platform-specific technical standards and creative best practices for brand and conversion-led campaigns
- Own and champion the application of brand across all performance creative, ensuring consistency in visual identity, tone, and messaging across every asset. Balance performance optimisation with brand-building principles – delivering work that is both conversion-focused and unmistakably on-brand at scale
What do you need to thrive?
- In-depth understanding of how creative execution influences performance across different ad ecosystems (Meta, LinkedIn, Google Display), moving beyond design craft to channel strategy and audience intent
- Proven experience creating high-performing acquisition creatives, ideally in a performance-driven environment, with a strong understanding of Meta and other platform formats, placements, and creative best practices
- Expert knowledge of the Adobe Creative Cloud (specifically Photoshop, Illustrator, After Effects, and Premiere)
- Hands-on experience with Gen AI tools for image, layout, or video generation (e.g., Firefly, Adobe Express, Claude, Gemini)
- Familiarity with tooling that accelerates production (e.g., Adobe express/Creative Automation or similar)
- Proven ability to produce creative that cuts through, stops scrolling, and holds audience attention, with a focus on short-form video and high-engagement assets
- A comprehensive portfolio demonstrating strong visual craft and examples of high-performing paid social creatives, ideally including shot video clips/Meta-style ads that demonstrate stop-scrolling capability
- Strong understanding of how brand consistency and creative distinctiveness contribute to long-term performance. Ability to apply brand guidelines flexibly across high-volume outputs without diluting identity or quality
So, what’s in it for you?
- Bonus Schemes – A bonus that regularly rewards you for your performance
- A pension of up to 12%– We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance – With its own set of rewards and benefits
- Life Assurance – Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:
- Help you to be the healthiest you’ve ever been
- Create an environment that embraces you as you are and enables you to be your best self
- Give you flexibility on how, where and when you work
- Help you advance your career by playing you to your strengths
- Give you a voice to help our business grow and make Vitality a great place to be
- Give you the space to try, fail and learn
- Provide a healthy balance of challenge and support
- Recognise and reward you with a competitive salary and amazing benefits
- Be there for you when you need us
- Provide opportunities for you to be a force for good in society
We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
We’re incredibly proud to be recognised for the culture we've created — recently being named one of Glassdoor’s Best Places to Work 2026, and in 2024 we were delighted to be awarded Top 10 Places to Work in the Sunday Times Awards.
Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.
We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.
Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.
Ready to find out if we’re the right fit for you? We can’t wait.
Diversity & Inclusion
At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.
Vitality’s approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.
