Senior marketing specialist Work, Jobs in Scotland (with Salaries)

CRM - Senior CRM & Loyalty Manager
Schuh —Livingston
- Full-time
- Salesforce
- English
- Microsoft Office
- Employee assistance programme
- Employee discount
Senior Product Marketing Manager
Antonio Ayala Digital Growth —Alexandria
- £5,000 - £6,000 a month
- Full-time
- English
- Leadership
- Communication skills
- Free parking
Quick apply
4d
Senior Manager, Life Science and Healthcare Insights Lead, Clients & Markets
Deloitte —Aberdeen
- Hybrid work
- Project management
- Leadership
- Communication skills
Senior Growth Manager (German Market)
Simple Online Healthcare —Glasgow
- £70,000 - £90,000 a year
- Analysis skills
- IT
- Life insurance
13d
Senior Manager, Funding & Financing – Commercial & Financial Advisory, Infrastructure and Capital Programmes: Strategy, Risk and Transactions Advisory
Deloitte —Edinburgh
- Hybrid work
- Business development
- Contracts
- Leadership
Senior Sales Trainer, EMEA
Thermo Fisher Scientific —Glasgow
- Full-time
- Spanish
- Sales
- English
Senior Therapy Sales Specialist
Medtronic —Edinburgh
- £55,040 - £82,560 a year
- Full-time
- Nursing
- Business development
- Communication skills
Business Development & Marketing Operations Manager
Pinsent Masons —Glasgow
- Full-time
- CRM software
- Business development
- Analysis skills
Implementation Specialist / Technical Product Specialist
Volaris Group Inc. —Scotland
- £40,000 - £45,000 a year
- Full-time
- Remote
- Microsoft Excel
- Up to 50% travel
- ERP systems
- Sick pay
3d
Senior Manager, Pricing Business Process Owner, Global Consulting Services
Deloitte —Aberdeen
- Hybrid work
- Product management
- Leadership
- Communication skills
Assistant Manager, Senior Consultant, Sustainability & Infrastructure Tech Strategy and Commercial Activation (12-months Secondment or Fixed Term )
Deloitte —Aberdeen
- Hybrid work
- Microsoft Powerpoint
- Bachelor's degree
10d
Senior Fundraiser (Individual Giving)
Ayrshire Hospice —Ayr
- £30,661 a year
- Customer service
- Microsoft Office
- Project management
Senior Digital Delivery Specialist - Transmission & Distribution (Multiple Locations, UK)
Burns & McDonnell —Glasgow
- Full-time
- Engineering
- Bachelor's degree
- No degree
Senior Study Manager
RoukenBio —Motherwell
- £47,544 - £60,679 a year
- Management
- Doctoral degree
- Project management
- Referral programme
Head of Business Development and Marketing
Cyber and Fraud Centre - Scotland —Edinburgh
- £55,000 - £60,000 a year
- Full-time
- Hybrid work
- Business development
- Contracts
- Leadership
- Work from home
- Gym membership
Quick apply
5d
SEO & Digital Marketing Specialist – Healthcare Marketing
Nexus Healthcare —Glasgow
- £32,000 - £40,000 a year
- Full-time
- Hybrid work
- English
- Master's degree
- AI
- Free parking
- Flexitime
Quick apply
Client Services Manager
Kew Demand Business Services —Glasgow
- £3,200 - £3,800 a month
- Full-time
- Marketing
- English
- Microsoft Office
- Free parking
Quick apply
6d
Senior Account Executive - AI Software Sales & professional services
MaxAccelerate —Edinburgh
- Full-time
- Remote
- Oracle
- Sales
- Salesforce
Quick apply
Strategic Development Director
Lloyds Banking Group —Edinburgh
- £85,493 - £100,580 a year
- Full-time
- Analysis skills
- Presentation skills
11d
Manager, Research & Development Incentives - IT Specialist
Deloitte —Aberdeen
- Hybrid work
- Bachelor's degree
- IT
- Communication skills

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senior marketing specialist jobs near scotland

CRM - Senior CRM & Loyalty Manager

Schuh -
Livingston

Apply Now

Job details

Full-time

Benefits

Company pension
Employee assistance programme
Employee discount
Flexible schedule

Qualifications

Jira
Salesforce
English
Microsoft Office
Confluence
Contracts
Martech
Microsoft Project
AI
Leadership

Full job description

The Senior CRM and Loyalty Manager is responsible for recruiting and managing a team of campaign and loyalty specialists. An expert in the field of CRM, loyalty and customer marketing - their remit is to lead and own on the Loyalty programme proposition including; maintenance, innovations, projects, performance, reporting and analysis. Additionally, they lead on all customer journeys and mobile messaging all with a goal to increase customer satisfaction and key KPIs including; revenue, profitability, frequency, AOV, APRU and CLTV.
This is a strategic role with an emphasis on delivery and mentoring.
This is a high-profile role with lots of visibility.
Reports to: Head of CRM
Team: CRM & Loyalty team within Digital Remit
Works closely with: CRM Analytics team, CRM Audience and Systems team, Trade Email team, Digital Marketing team, Ecommerce team, Retail, Marketing and Finance.

Desirable Product Knowledge & Experience :

Strong Salesforce experience across SFMC, Loyalty Management and Service Cloud
Loyalty schemesCampaign management
Customer lifecycle journey building
Testing
Project management
Data literate and data driven
Reporting, analytics and insight
Refer a Friend Schemes
Movable Ink/ Personalisation
Mobile Wallet marketing platforms
Google Drive and Microsoft Office suites
Project management tools, Jira & Confluence
Strong understanding of MarTech stack, including platform integrations and data flow

Main Duties & Responsibilities:

Work with Senior CRM and Digital team to define and deliver CRM campaign and loyalty strategy
Lead mentor and support the team to:
Define CRM and loyalty lifecycle stage and deliver campaigns, developing automated and triggered campaigns.
Deliver loyalty programme development and innovations.
Deliver CRM and loyalty led personalisation across email,web and stores.
Deliver customer communications across various channels including email, mobile messaging and web and stores.
Define economic model, tiers, rewards, benefits and promotions for loyalty programmes.
Deliver projects to increase profitability
Deliver day to day management of the CRM and loyalty campaigns and programme.
Define, deliver and QA CRM and Loyalty IT projects.
Troubleshoot issues as they arise
Conduct test and learn activity using MTV and implement learnings (multivariate testing)
Monitor and report on performance and KPIs and share with wider team and business
Increase acquisition, retention, engagement and value of loyalty customers
Define and deliver strategies and tactics to enhance KPI performance
Work alongside the email trade team and act as subject matter expert for campaigns that overlap with CRM and loyalty customers.
Align CRM and loyalty activity with the wider marketing calendar and business goals
Jointly manage and build relationships with CRM and loyalty 3rd parties.
Lead team to communicate, educate and train CX, retail and wider business on CRM and loyalty
Monitor and stay informed of industry innovations and competitor activities
Ensure brand DNA is conveyed in all CRM communications
Enthusiastic to learn and willing to get stuck in
Willingness to travel regularly
Contribute to customer research projects
Contribute to market expansion strategy
Ensure all activity with brands adheres to GDPR policies
Keep abreast of data legislation changes and collaborate with DPO
Understand and comply with the Company's Health & Safety policy and procedures.

Other skills & competencies:

Leadership
Communication
Innovation
Technically minded
Automation
Planning and organising
Project management
Problem solving
Stakeholder management
Confident presenting to stakeholders at all levels
Ecommerce and digital experience
Omnichannel experience across in-store & online
Negotiations and contracts
Forecasting
Personalisation
Multichannel projects
customer journeys
Customer lifecycle management
Cross channel communications
Managing 3rd parties
Testing and QA
Data feeds
AI knowledge and experience
Collaborative
Self starter
Positive, can do attitude
Decision making
Deadline focussed
Influential and good at building relationships
Mentoring
Commercial
Creative
Fashion and footwear industry knowledge
Segmentation
Detail orientated
Accuracy
Clear sense of priorities
Multitasking
Excel
Numerate
MTV testing
Strong command of English language
Data Analysis and insight
Data storytelling/ contextualising data
Data visualisation
About the perks/benefits
Up to 40% product discount for you and your loved ones
34 Days holidays
Your birthday off to celebrate you
Flexible working hours / contracts to work when suits you
Perk platform for hundreds of discounts
Manage, save and access your wages as you earn them to get paid your way
Employee assistance programme to support your wellbeing through resources, helplines and Virtual GP services.
A pension scheme to help you save for the future
Development and progression opportunities across store and Head Office
Opportunity to be a part of our company Purpose Groups

About schuh

At schuh we are the ‘Same but different’.

By embracing diversity and promoting inclusivity, we aim to empower our people to be fiercely and unapologetically themselves.

This means you will support our commitment to diversity, equality and inclusion, and ensure that colleagues and customers from all backgrounds, beliefs and communities are treated fairly.

We are committed to providing reasonable adjustments to support disabilities or health conditions. Please let our talent team know of any adjustments needed during the hiring process.

Our Talent Acquisition Team will work as quickly as possible to review your application. In the meantime, if you have any questions or would like any additional information at all, please contact [email protected]

#INDHP

Apply Now

Refine Your Search

senior marketing specialist jobs in scotland

CRM - Senior CRM & Loyalty Manager

Senior Product Marketing Manager

Senior Manager, Life Science and Healthcare Insights Lead, Clients & Markets

Senior Growth Manager (German Market)

Senior Manager, Funding & Financing – Commercial & Financial Advisory, Infrastructure and Capital Programmes: Strategy, Risk and Transactions Advisory

Senior Sales Trainer, EMEA

Senior Therapy Sales Specialist

Business Development & Marketing Operations Manager

Implementation Specialist / Technical Product Specialist

Senior Manager, Pricing Business Process Owner, Global Consulting Services

Assistant Manager, Senior Consultant, Sustainability & Infrastructure Tech Strategy and Commercial Activation (12-months Secondment or Fixed Term )

Senior Fundraiser (Individual Giving)

Senior Digital Delivery Specialist - Transmission & Distribution (Multiple Locations, UK)

Senior Study Manager

Head of Business Development and Marketing

SEO & Digital Marketing Specialist – Healthcare Marketing

Client Services Manager

Senior Account Executive - AI Software Sales & professional services

Strategic Development Director

Manager, Research & Development Incentives - IT Specialist

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