BERSHKA DEPUTY MANAGER
Reporting to:
General Manager
Purpose of the role:
As a Bershka Deputy Manager, you are the General Manager’s right hand and a key driver of store performance. You will lead with ownership, pace and calm, supporting the GM to deliver strong commercial results, excellent customer experience, and a positive, inclusive store culture.
You will operate at a high level across commercial, people, operations and customer priorities. Alongside the GM, you will ensure standards, routines and results remain consistent.
What to expect:
- Thrive in an environment where priorities can change daily (trading patterns, deliveries, operational issues, people challenges).
- Are comfortable being hands-on and accountable: noticing issues early and taking action quickly.
- Balance customer experience, team wellbeing and performance without losing pace.
- Lead through pressure (incidents, staffing gaps, high delivery volume, peak trading) while remaining calm, fair and decisive.
- Build routines that support consistency, while adapting continuously: agility is essential.
Key accountabilities
Commercial leadership & agility
- Support the GM and be responsible to deliver sales, productivity and profitability through clear priorities and daily follow-through.
- Use KPIs and store insight to identify opportunities and implement actions at pace.
- Take ownership of agreed commercial actions (e.g., conversion focus, peak planning, floor deployment) and track progress.
- Support commercial launches and ensure merchandising reflects best sellers, trends and customer demand in real time.
- Stay close to competitors and trends and share clear insights with the GM and wider team.
Visual standards & brand DNA
- Lead by example to deliver consistent visual standards and fast floor execution.
- Keep areas of ownership customer-ready, trend-led and aligned to Bershka DNA every day.
- Support the GM to maintain a positive store environment and strong shop floor standard.
- Help ensure a smooth customer journey (floor flow, fitting rooms, queue management), especially during peak trade.
Stock flow, replenishment & operational excellence
- Support daily stock flow and replenishment routines to ensure availability on the floor.
- Maintain an organised stockroom and support routines that enable speed, accuracy and efficiency.
- Deliver consistent standards across Security and shrinkage; Cash desk procedures and cash management; Health & Safety and compliance.
- Maintain high cleaning and presentation standards and act quickly on issues.
- Report maintenance issues and follow up consistently, keeping the GM informed on progress.
Inclusive people leadership, performance & development
- Lead from the floor, building engagement through visibility, clarity and consistent standards.
- Communicate clearly and respectfully, adapting to different communication styles and needs.
- Give regular feedback and recognition; address issues early and fairly, escalating appropriately when required.
- Support recruitment in an inclusive and consistent way, hiring for behaviours, values and capability.
- Coach and develop team members and supervisors through daily routines and in-the-moment feedback.
- Support succession planning by identifying potential early and helping people progress through structured development.
- Contribute to fair, timely performance conversations and support ER processes in line with policy, partnering with the GM/HR when needed.
Workforce planning & time management
- Support the planning and delivery of the hours budget, rotas and productivity targets, and take timely action when anything is off track
- Help build rotas and daily plans that reflect trading patterns, deliveries, visuals and operational priorities.
- Monitor performance on shift (e.g., queues, replenishment, productivity/cash-unit) and take corrective action quickly.
Customer experience leadership
- Maintain service standards and coach customer behaviours in the moment.
- Support a fast, friendly and engaging customer journey during peak and recovery periods.
- Use observation and customer feedback to improve experience, not just enforce process.
Skills & behaviours.
- Ownership: takes responsibility, follows through, and moves quickly into solutions.
- Emotional intelligence: approachable, self-aware and able to lead with care and clarity.
- Calm under pressure: steady, fair and decisive in peak trading and disruption.
- Adaptability: responds quickly to change and keeps the team aligned.
- People development: coaches others and supports progression opportunities.
- Values & integrity: ethical, respectful, consistent; builds trust through actions.
- Commercial and trend awareness: customer-led, curious and decisive.
Experience & qualifications
- Experience in a fast-paced, high-volume retail environment (supervisory/management level).
- Strong commercial awareness and confidence taking action on the shop floor.
- Proven ability to lead teams, coach performance and maintain standards.
- Strong operational discipline (stock, shrinkage, cash, compliance).
- Passion for fashion and awareness of trends and competitors.
Inclusion & accessibility
We’re committed to creating an inclusive workplace where everyone feels they belong. We welcome applications from all backgrounds, identities and lived experiences. If you need adjustments at any stage of the recruitment process, we’ll work with you to support you.
INDINDITEXSM
