About Pom Pom London
Pom Pom London is a fast-growing British direct-to-consumer brand, trading on Shopify Plus and shipping to customers in the UK and internationally. We’ve built a loyal customer base by pairing distinctive, beautifully designed products with a premium online experience. As we scale, paid acquisition and retention are central to our growth, and we’re looking for someone to own it end to end. What began as a small startup has grown into an 8 figure international accessories brand, serving customers across the UK, US & ROW.
The Role
This is a hands-on leadership role for someone who lives in the detail of performance marketing but can also set the strategy. You’ll own our paid acquisition across Meta, Google and emerging channels, and be accountable for the numbers that matter: ROAS, CAC, contribution margin and customer lifetime value. You won’t just brief the work, you’ll be in the ad accounts daily, testing, optimising and reporting.
You’ll start hands-on with a small budget for freelancers and tools, with scope to build and manage a team as the channel scales. This is a genuine opportunity to shape how a growing brand acquires and keeps customers.
What You’ll Own
- Paid acquisition across Meta (Advantage+, prospecting and retargeting) and Google (Shopping, Search, PMax), plus testing of TikTok, Pinterest and other emerging channels.
- Campaign management day-to-day — budgets, bids, audiences, creative testing and landing-page optimisation — to hit blended ROAS and CAC targets.
- Creative direction, partnering with design and the wider team to brief, test and iterate high-performing ad creative and offers.
- Analytics & reporting, owning the reporting cadence — daily pulse, weekly performance reviews and monthly forecasts — and making budget decisions from the data.
- Tracking & measurement across Shopify, GA4, the Meta pixel/CAPI and attribution, working with developers where needed to keep data clean and reliable.
- Budget ownership, forecasting spend against revenue and margin, and defending every pound of budget with a clear efficiency rationale.
About You
- Proven operator: 5+ years in performance / growth marketing, ideally in DTC e-commerce or a retail brand, with a track record of scaling paid channels profitably.
- Hands-on channel skill: expert in Meta Ads Manager and Google Ads, confident building and optimising campaigns without needing an agency to hold the reins.
- Numbers-led: fluent in ROAS, CAC, AOV, LTV, contribution margin and MER; comfortable in spreadsheets and analytics platforms and quick to spot what the numbers are telling you.
- Creative sensibility: good eye for what makes a scroll-stopping ad and able to brief and critique creative that converts.
- Self-starter: thrives in a fast-moving, owner-led business; happy to be based in our Ringwood office full-time and to roll up their sleeves.
- Nice to have: experience with Shopify (Plus a plus), server-side tracking / CAPI, and a working knowledge of SEO or influencer/affiliate channels.
What We Offer
- A pivotal, high-autonomy role with direct access to the founder and real influence over growth.
- Competitive salary plus a performance-related bonus tied to growth targets.
- The chance to build and lead a team as the channel scales.
- A close-knit, collaborative office in Ringwood, Hampshire, and a genuinely loved brand to market.
- Generous staff discount and 25 days’ holiday plus bank holidays.
Pay: £70,000.00-£100,000.00 per year
Benefits:
- Casual dress
- Company pension
- Employee discount
- Free parking
Work Location: Hybrid remote in Ringwood BH24
