Head of Digital Marketing and Performance
Remote-first (UK-based), with regular in-person meetings in Birmingham and Sheffield.
Harper James is a modern, ambitious law firm built to support entrepreneurial businesses with accessible, high-quality legal services. We combine legal expertise with a commercial mindset and a scalable operating model designed for growth. We are one the first legal services businesses to advertise on OpenAI ads within the UK!
We are now looking for a commercially driven Head of Digital Marketing and Performance to lead and scale our digital acquisition engine.
This is a senior leadership role with significant influence across commercial strategy, growth planning and performance governance. You will work closely with the CCO, senior leadership team, Business Development, Brand, CRM/Data, Finance and external partners to build a more predictable, scalable and commercially effective acquisition model.
As Head of Digital Marketing and Performance, you will own the strategy, execution and optimisation of Harper James’s digital acquisition and demand-capture performance.
You will be responsible for improving the quality, efficiency and commercial value of enquiries across the full digital funnel, from website sessions and qualified enquiries through to SQLs, deals created and revenue contribution.
This role goes beyond channel management. You will bring commercial rigour, analytical thinking and strategic leadership to digital growth, ensuring investment decisions are aligned to CAC efficiency, ICP-fit demand, conversion performance and EBITDA contribution.
You will operate at senior leadership level, translating digital performance into clear commercial insight, recommendations and investment cases for executive and Board-level stakeholders.
Digital Acquisition Strategy
Paid Media and Performance Marketing
Lead paid acquisition strategy across Google Ads, Microsoft Ads, paid social, YouTube and emerging AI/search formats.
SEO, AI Search and Organic Visibility
CRO, UX and Funnel Optimisation
Attribution, Reporting and Commercial Insight
Develop reporting that goes beyond platform ROAS to include lead quality, cohort analysis, CAC, LTV:CAC and downstream revenue impact.
Team and Agency Leadership
You will bring deep expertise in digital acquisition and performance marketing, alongside strong commercial judgement and leadership capability.
Experience within legal or professional services is beneficial but not essential. High-growth digital acquisition experience is more important.
This is an opportunity to shape one of the company’s most important growth functions at a critical stage of scale.
You will have the autonomy, influence and support to:
If you are excited by building scalable growth systems, improving commercial performance and leading digital acquisition at a strategic level, we would love to hear from you. There are three short questions to complete as part of the application process.
NO AGENCIES PLEASE
