Overview:
ABOUT THE JOB
Working within Marketing
As a Senior Marketing Manager at Haymarket, you'll lead strategic, audience-focused marketing campaigns that drive engagement, strengthen brands and support commercial success.
Working across Planning Resource, Partnerships Bulletin, P3 Bulletin, DCP and COMPASS Online, you'll collaborate with editorial, commercial and product teams to deliver impactful marketing that grows audiences and supports the continued success of each brand.
The Role
We are looking for a strategic and commercially minded Senior Marketing Manager to lead the marketing strategy for Haymarket's Built Environment portfolio.
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Working across market-leading brands including Planning, Planning Resource, DCP, Partnerships Bulletin, P3 Bulletin and COMPASS Online, you'll drive audience growth, subscription performance and brand engagement in sectors shaping the future of the built environment.
Reporting to the Marketing Director, you will define and deliver the portfolio's marketing strategy, lead high-impact subscription and audience growth campaigns. Working closely with editorial, commercial and product teams, you'll play a key role in delivering commercial success and long-term brand growth.
Responsibilities:
Key Responsibilities
Strategic Leadership & Revenue Growth
Develop and deliver the annual marketing strategy for the portfolio, aligning plans with the Marketing Director's vision and ambitious audience and commercial growth targets.
Take ownership of the full subscription customer journey, driving acquisition, lead generation, retention and renewal to maximise customer lifetime value across the portfolio.
Work closely with Sales and Editorial teams to identify and deliver new commercial opportunities, including premium content, bespoke reports, data products and events.
Brand & Market Positioning
Manage the marketing budget for the portfolio, ensuring spend is allocated effectively across channels to maximise ROI and support commercial objectives.
Monitor market trends and customer insights across the built environment sector, using data to inform marketing activity and keep our brands relevant and competitive.
Oversee marketing across the portfolio, ensuring each brand maintains a clear value proposition with messaging tailored to key audiences, including private developers, local authorities and consultants.
Data & Optimisation
Use analytics to monitor marketing funnel performance, providing regular insights and recommendations to optimise conversion, audience growth and market penetration.
Lead a culture of testing and continuous improvement, using techniques such as A/B testing and landing page optimisation to enhance campaign performance and conversion rates.
Skills / Experience / Knowledge / Minimum Criteria:
Knowledge, Skills & Experience
Knowledge
Good understanding of B2B marketing, ideally within a subscription or membership-based environment.
Knowledge of customer lifecycle marketing, including acquisition, retention and renewal.
Familiarity with CRM, marketing automation and analytics platforms.
An interest in the built environment, planning, infrastructure or sustainability sectors is desirable.
Skills
Strong strategic marketing skills, with the ability to deliver commercially focused campaigns.
Excellent analytical skills, using data and insight to optimise performance and demonstrate ROI.
Strong communication and stakeholder management skills, with the ability to influence and collaborate across teams.
Effective leadership, organisational and project management skills.
Experience
Significant experience in a senior marketing role, ideally within a B2B subscription environment.
Proven experience developing and delivering successful marketing strategies that drive audience growth and commercial performance.
Experience managing marketing budgets and leading cross-functional projects.
Previous experience managing and developing team members.
About You
Commercially minded and results-driven.
Strategic and forward-thinking.
Collaborative and proactive.
Customer and audience focused.
Data-driven and curious.
Adaptable and solutions focused.
A supportive and empowering leader.
Accountable with a focus on excellence.
What Success Looks Like
How will success in this role typically be measured?
Delivery of an effective marketing strategy that supports audience growth and commercial objectives.
Growth in subscriptions, lead generation, customer retention and overall campaign performance.
Marketing budgets managed effectively, with strong return on investment.
Successful collaboration with internal stakeholders to deliver high-quality campaigns and commercial initiatives.
Clear use of data and insight to optimise marketing activity and demonstrate performance.
A motivated, engaged team that delivers consistently high standards.
Additional Information
Why work with us at Haymarket?
Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.
Our benefits include:
Our Company benefits:
25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
Generous contributory pension scheme
Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
Disability Confident Employer
We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at [email protected].
More about Haymarket
Working here means being part of a commitment to shaping a better future. As a proudly Certified B Corp™, we are part of a global movement of businesses acting as a force for good. Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals and intertwined with an unwavering commitment to equity, diversity, and inclusion. This commitment to balancing profit with purpose is deeply embedded in our culture, reflected in our values of Integrity, Respect, Creativity, Innovation, and Expertise.
We invest heavily in our people. From professional development and internal training to mentorship and coaching. Our certified Disability Confident status has fostered an environment where all employees feel supported, valued, and can ask for workplace adjustments without fear of judgment.
Our valuable partnerships for good globally mean colleagues are always up for taking on a new charitable challenge, utilise their volunteering day and go out of their way to support their local communities.
We know how important a healthy work-life balance is too. Our flexible hours and hybrid working model means employees are expected to be in the office at least three days a week and can work remotely for the remaining two. This means we thrive together when we collaborate in person, fostering stronger connections and creativity, but still allowing for flexibility outside of those times.
As an equal opportunities employer, we are committed to ensuring all candidates have the same opportunity to succeed, regardless of sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, or disability. In line with our dedication to fairness and transparency, we are also proud to be a We Show the Salary employer, pledging to always include pay details on our job adverts.
Join us and be part of award-winning teams and a culture that is truly unique - a place to grow, feel inspired, build a brilliant career and make a difference.
