Digital marketing manager Work, Jobs in Tillicoultry (with Salaries)

CRM Manager
Duncan & Todd Opticians —Scotland
- Full-time
- APIs
- Communication skills
- Store discount
- Employee assistance programme
Quick apply
Content & Brand Manager
Contact Security Services Ltd —Coatbridge
- Part-time
- In-person
- Employee discount
Quick apply
5d
Senior Creative and Content Manager
Heriot Watt University —Edinburgh
- £47,389 - £58,225 a year
- Full-time
- Social media management
- Analysis skills
- Team management
- Annual leave
- Flexible schedule
10d
Social Media and Events Manager
Bridges Properties —Livingston
- £30,000 a year
- Full-time
- Social media management
- Organisational skills
- In-person
- Free parking
Quick apply
Head of Business Development and Marketing
Cyber and Fraud Centre - Scotland —Edinburgh
- £55,000 - £60,000 a year
- Full-time
- Hybrid work
- Sales
- Business development
- Mentoring
- Work from home
- Gym membership
Quick apply

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CRM Manager

Duncan & Todd Opticians -
Scotland

Quick apply

Job details

Full-time | Fixed term contract

Benefits

Store discount
Employee assistance programme
Employee discount

Qualifications

Email marketing
Data integration
Performance reporting in digital marketing
Customer segmentation
Content creation
Continuous improvement cycles oversight
Churn prevention
Customer loyalty building
Relationship management
APIs
Management reporting
Audience segmentation
A/B testing
HubSpot
Communication skills

Full job description

The Duncan & Todd Group is one of the leading optical and hearing care providers based in Scotland. In operation for over 50 years, our brands include: Duncan and Todd, 2020, Douglas Dickie, JM Macdonald, James Hughes, Browns, IC Andrew, and Smart Employee Eyecare.

We are currently recruiting for a CRM Manager to join the Duncan & Todd Group. This role will be full time working Monday to Friday.

The successful candidate will own the day-to-day management and optimisation of Duncan & Todd's customer lifecycle programme, ensuring customers receive relevant, timely and personalised communications that improve retention, recall performance, conversion and customer lifetime value.

Key Responsibilities

Lifecycle Marketing
Own all customer lifecycle journeys across the business.
Design and manage automated customer journeys including:

o Recall cycle

o Appointment reminders

o RX No Purchase journeys

o Prescription expiry reminders

o Re-engagement campaigns

o Ecommerce post-purchase journeys

o Cross-sell and upsell journeys

o Continuously review and improve customer touchpoints.

CRM & Automation

Manage HubSpot CRM and marketing automation platform.
Build, maintain and optimise workflows, automations and nurture programmes.
Ensure data flows correctly between Optix, Shopify, HubSpot and future integrations.
Support future API and middleware projects.
Implement and manage customer segmentation strategy.
Develop audience rules and targeting frameworks.
Deliver increasingly personalised customer communications.
Work closely with Digital Brand Manager on customer data initiatives.
Work closely with Marketing Executive on content creation.

Performance & Reporting

Monitor key CRM metrics including:
Recall conversion
Appointment bookings
Customer retention
Customer lifetime value
Email engagement
Ecommerce conversion
Produce monthly CRM performance reports.
Identify opportunities for optimisation and testing.

Testing & Optimisation

Develop testing roadmap.
Conduct A/B testing across emails, journeys and audience segments.
Improve customer engagement and conversion rates through continuous optimisation.

Success Measures

Recall conversion rate
Retention rate
Customer lifetime value
Ecommerce conversion from CRM
Email engagement performance
Customer reactivation rates

Candidate Profile:

We offer a fast paced and dynamic working environment and we are looking for someone who enjoys a challenge, is capable of hitting the ground running from day one.

Previous experience HubSpot Experience
Experience in Lifecycle marketing ownership
Segmentation and Ecommerce CRM experience
Good verbal and written communication and email automation expertise
High attention to detail and accuracy

As a company, the D&T Group offer:

Competitive salary
Staff Discount including; 2 x 100% off discount vouchers for spectacles, sunglasses or annual supply of contact lenses per calendar year + generous discount for family and friends
High Street Vouchers: Discounts for high street shops, supermarkets, restaurants and cinemas through our partner discount platform.
Employee Assistance Programme: Comprehensive support for all employees from our partners, Care First
The opportunity to work for a company that cares.
Career progression opportunities and further training.

Work Location: In person

Quick apply

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digital marketing manager jobs in tillicoultry

CRM Manager

Content & Brand Manager

Senior Creative and Content Manager

Social Media and Events Manager

Head of Business Development and Marketing

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