Marketing executive Work, Jobs in Tivetshall Saint Margaret (with Salaries)

Senior Marketing Manager
National Disability Card —Woodbridge
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Senior Marketing Manager

National Disability Card
Woodbridge

Quick apply

Job details

Permanent | Full-time
£50,000 - £62,000 a year

Qualifications

Web accessibility
Email marketing
Management
Marketing campaign planning
Search Engine Optimisation (SEO)
Performance reporting in digital marketing
Graphic design
Marketing and advertising experience
SEO
Content marketing
Agile
Management reporting
Audience segmentation
Paid social media advertising campaigns
Multi-channel digital marketing campaigns
PPC Campaign Management
Multichannel marketing
Copywriting
Mobile marketing

Full job description

About us

The National Disability & Carers Card Scheme is a social enterprise, founded in 2019 by carers, on a mission to make everyday life and access easier for disabled people and those who care for them. Our cards give more than 250,000 disabled people and carers a simple, secure way to identify themselves and get the recognition, assistance and discounts they need, without repeatedly explaining their disability or caring role.

We're a small, fast-moving team of around 20 people based in Suffolk. Accessible recruitment is something we take seriously and practise.

We have ambitious growth targets and a proven marketing engine to build on.

The role

We're looking for a Senior Marketing Manager to take day-to-day ownership of our marketing engine and drive growth in card applications.

You'll inherit a working machine with proven marketing channels, and your job is to refine it, expand it, and keep it efficient as we scale. This is a hands-on senior role: you'll run the channels, own the numbers, manage our agencies, and lead one junior marketer, while reporting to our Director of Marketing.

It's a role for a commercially minded operator who's as comfortable writing the email and briefing the landing page as they are holding a cost-per-application target and deciding what to test next.

Key details

- Reports to: Director of Marketing

- Direct reports: 1, plus management of 4-5 agency relationships

- Location: Woodbridge, Suffolk (office-based)

- Hours: Full-time, permanent

- Budget: c. £200,000 annual media/creative budget, plus oversight of agencies with their own budgets (both expected to grow as targets grow)

- Salary: £50,000–£62,000 depending on experience

What you'll own

Growth and channels

- Drive growth in applications for the National Disability Card and National Carers Card across our proven channels, hitting the application targets set for each period.

- Run a structured testing and experimentation programme: optimising existing channels and landing pages, and proving new ones.

- Own execution and optimisation across ads, TV, influencers and creative, and manage the agencies delivering them, keeping spend efficient against agreed cost-per-application / ROAS targets.

Email and lifecycle

- Own email end to end: newsletters (copywriting, audience selection, image sourcing), automations, and audience segmentation.

- Own the lifecycle programme: renewals, reactivation and referrals.

Website and conversion

- Manage the website and landing pages: copywriting, image sourcing, and briefing developers and designers.

- Own funnel and checkout conversion, reducing application drop-off to get more from existing traffic.

Content and SEO

- Oversee blog content, including proofreading, copywriting, image sourcing and integrating SEO recommendations, delegating production to the Marketing Executive where appropriate.

Measurement

- Own marketing measurement operationally: reliable tracking, dashboards, and clear reporting of performance against KPIs to the Director of Marketing.

Accessibility

- Ensure marketing assets meet accessibility standards (including captioned video, image alt texts) and that messaging about disability and caregiving is accurate and respectful.

App engagement

- Own the app lifecycle and engagement strategy (in-app messaging, push, adoption campaigns).

People and partners

- Line-manage and develop the Marketing Executive.

- Act as the operational point of contact for agencies and freelancers.

Must have

- 5-7+ years marketing experience

- Experience in a senior marketing role

- Experience working in-house for a brand

- Line management and development experience

- Preferred: B2C specialist

- Preferred: slant towards digital marketing and performance/growth marketing

- Highly confident with the end-to-end process of landing page testing, social media ads, short-form video, email marketing, copywriting

- Experience in producing short-form videos that are designed for virality

- Basic graphic design skills

- Excellent copywriter

- Excellent attention to detail

- Excellent organisation skills

- Ability to work agilely, multi-task, respond to fast deadlines

- High-agency, can-do attitude

- 2:1+ good degree in any subject (Humanities preferred)

Nice to have

- Experience with influencer marketing, SEO

- Experience with retention marketing

- Experience with app marketing

- Experience marketing to a disability and/or caregiving audience

- Experience in membership or community-based organisations

How to apply

Please apply with your CV and a cover letter.

Pay: £50,000.00-£62,000.00 per year

Experience:

Marketing: 5 years (required)

Work Location: In person

Quick apply

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marketing executive jobs in tivetshall saint margaret

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