Job Description:
JOB TITLE: Marketing Executive
DEPARTMENT: Marketing
RESPONSIBLE TO: Commercial Marketing & Communication Manager
COMPANY OVERVIEW
Norty Ltd, the management company for 11 brands including AWDis, Pro RTX, Anthem and Henbury, is a leading player in the promotional clothing industry. For more than a decade Norty has been delivering high-quality garments to decorators and embroiderers in the Printwear and Promotion market, catering to customers in the UK, Europe and worldwide.
VISION – To be the world’s canvas for self-expression.
MISSION - To create incredible clothing that people love to make, sell and wear.
VALUES
Our core values guide the way we do business. They sum up what our business stands for, influence our organisation culture and drive why we do things. It is expected that our team live and breathe the following values:
- Do the right thing – We take active responsibility for delivering the best blanks at the best price while ensuring we are ethical and transparent in our processes. Empowered individually and as a team, we make changes and take proactive decisions autonomously to do the right thing by our customers and suppliers. Our principals are never compromised.
- Work together – acting as one we deliver a sum greater than our individual parts. Our varied skills and resources broaden and enhance the personalised solutions we offer distributors, customers and end users. We achieve so much more by collaborating closely with our teams, clients and suppliers.
- Do it with passion – We are passionate about the impact our clothing makes to those who make it, our team, the businesses who sell it and those who wear it. We want to deliver unrivalled quality, value and choice that is right each time. Our passion gives us the energy, courage and care to go beyond the expected. We love what we do.
- Do what you can to make the world a better place – We do what we can to make the world a better place. Continually looking for opportunities to make a positive change both near and far, breaking old patterns to deliver real improvements and lead the way.
- Never stand still – Change is constant, that’s why we never stand still – we adapt, and generate innovations based on leading the market and offering curated options, this means listening, learning and evolving. We are humble and genuine in our pursuit of being better every day.
DEPARTMENT OVERVIEW
The Marketing Department at Norty Ltd is responsible for developing and delivering marketing strategies that strengthen brand presence across our portfolio of 11 leading clothing brands. The team works collaboratively across design, digital, communications, and brand functions to ensure consistency, creativity, and impact in all marketing activity — both online and offline.
PRINCIPLE SCOPE & PURPOSE OF JOB
Internally known as Brand Specialists working within the Commercial Marketing & Communications team, Brand Specialists take the strategic direction provided by Brand Leads and translate it into practical marketing activity. This includes campaign planning, content creation, social media management, trade press, advertising, and the delivery of marketing assets across multiple channels.
Brand Specialists are assigned specific brands and act as the day-to-day marketing contact for those brands. They work closely with Brand Leads, Graphic Design, Digital, Commercial Marketing, Business Development and Events teams to ensure campaigns are delivered effectively and consistently.
Brand Specialists do not own brand strategy, product direction, or marketing budgets. Their role is to co-create and execute campaigns and marketing activity that support the objectives outlined in each brand’s Annual Marketing Brief.
Collaboration is central to the role. Brand Specialists sit at the centre of campaign delivery and work across multiple teams to ensure marketing activity is aligned, well executed, and commercially effective.
KEY TASKS & RESPONSIBILITIES
· Campaign Planning and Delivery
- Turn the Annual Marketing Brief into practical campaigns and activity plans.
- Support product launches, seasonal campaigns and promotional activity.
- Manage campaign timelines, approvals, assets and internal communications.
Content and Social Media
- Create engaging copy and content for social media, emails, websites, brochures, advertisements and editorials.
- Develop and manage social media content calendars.
- Schedule content, monitor engagement and identify opportunities to improve performance.
- Ensure messaging is consistent with brand positioning and campaign objectives.
Creative Coordination
- Brief the Graphic Design team and coordinate the delivery of campaign assets.
- Support the production of digital content, brochures, advertisements and promotional materials.
- Attend photoshoots and assist with planning, model and location selection, and post-production.
Commercial Marketing and Events
- Work with Commercial Marketing to create distributor-facing campaigns and materials.
- Support trade advertising, exhibitions, events and other promotional activity.
- Share campaign plans and updates with relevant internal teams.
Reporting and Improvement
- Monitor campaign results and gather feedback from key stakeholders.
- Contribute to campaign reviews and recommend improvements for future activity.
*we will only contact candidates that are successful to the next stage*
Pay: £28,000.00 per year
Benefits:
- Casual dress
- Company pension
- Free parking
- On-site parking
Ability to commute/relocate:
- Livingston EH54: reliably commute or plan to relocate before starting work (required)
Work Location: In person
