Company Description
Be Part of Something Special
General Manager (Catering Operations)
Greenmeadow Community Farm
Greenforge Way, Cwmbran, Torfaen, NP44 5AJ
£38,000 – £40,000 per annum + excellent benefits
Greenmeadow Community Farm has been welcoming visitors since September 2025, and we’re now looking for an experienced and inspiring General Manager to lead and continue developing our diverse catering operation.
This is a fantastic opportunity to take stewardship of a well-established but growing hospitality offer within a vibrant, family-focused destination — refining standards, strengthening teams, and driving the next phase of growth and innovation.
What’s in it for you?
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£38k – £40k salary (dependent on experience)
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28 days annual leave
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3 paid volunteering days
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3 days’ grandparent leave
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24 weeks enhanced maternity leave
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Bespoke training and development opportunities
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Pension scheme and life insurance
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Perkbox benefits (high street discounts, holidays, cinema)
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Wellbeing hub and employee assistance programme
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Free meals while at work
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Ongoing career development and apprenticeship opportunities
The Role
As General Manager, you will oversee a busy, multi-outlet catering environment, including:
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A welcoming Farmshop championing local produce and artisan products
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A popular Café Restaurant serving seasonal, farm-inspired menus
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A stylish Barista Coffee Bar offering quality grab-and-go options
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Concessions located across the site
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A family-focused Playbarn Café
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A varied programme of events and hospitality, from school visits and seasonal events to private functions
You’ll be responsible for commercial performance, food quality, service delivery, compliance, and — most importantly — developing and inspiring your teams.
About You
You’ll bring:
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Proven experience leading complex, multi-outlet catering operations
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A people-first leadership style and a hands-on approach
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Strong commercial awareness and operational excellence
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Creativity and passion for food, service, and community engagement
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The ability to build on solid foundations and drive continuous improvement
Why Join Greenmeadow?
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Take ownership of an established operation with scope to evolve and grow
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Work in a stunning, nature-rich environment with strong community values
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Play a pivotal role in shaping the future of one of the region’s standout visitor attractions
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Make a visible, long-term impact in a role with genuine autonomy
Ready to build something amazing?
Apply now and be part of the Greenmeadow story from the very beginning.
Apply now and help shape the next chapter of food and hospitality at Greenmeadow Community Farm.
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Be part of an exciting new chapter from day one
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Work in a beautiful, nature-rich setting with a strong community focus
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Help shape the food and hospitality experience at one of the region’s most anticipated new attractions
Job Description
Key Responsibilities:
As General Manager, you’ll play a pivotal role in leading a vibrant, multi-outlet catering operation at one of the region’s most exciting new destinations. Your responsibilities will include:
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Overseeing the full catering operation across the farm, including the Farmshop, Café Restaurant, Barista Coffee Bar, Playbarn Café, Concessions, and Events & Hospitality Spaces
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Building and leading a large, diverse team, ensuring exceptional service, safety, and hygiene standards across all outlets
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Managing day-to-day operations, including stock control, supplier relationships, menu planning, allergen management, and cost control
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Collaborating with the wider farm team to support school visits, seasonal events, private functions, and community activities
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Maintaining operational excellence across a logistically varied site, ensuring smooth service delivery and a consistent visitor experience
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Implementing and upholding food safety and quality standards (including HACCP) across all catering areas
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Delivering seamless hospitality experiences for external bookings, high-profile events, and community functions
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Driving innovation and continuous improvement, adapting to visitor feedback and evolving needs to enhance the overall food and hospitality offering
Qualifications
What We’re Looking For:
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Proven experience as a General Manager or Deputy GM in a high-volume, quality-focused environment
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A strong background in wedding and event catering—you know how to deliver under pressure
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A track record of leading, training, and motivating large teams
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Financially astute with experience in budgeting and commercial performance
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Excellent coaching, delegation, and influencing skills
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Highly organised, detail-oriented, and calm under pressure
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Empathetic and effective communicator with a solution-focused mindset
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Strong strategic thinking and critical reasoning skills
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Able to work 5 out of 7 days, including weekends and evenings as needed
Additional Information
For almost 20 years, for every client, in every location (whether that’s an office, stadium, cathedral or university), we have created beautiful spaces, exciting menus and friendly teams, so that each and every customer can have the hospitality experience they deserve.
We need the brightest and the best to join us to make this all possible. We will support you to create your hospitality legacy and build a career that you are proud of.
Our drive and belief in our people, means that we always strive to supercharge our team’s careers. ‘Better’ is a daily habit that sits deep within our DNA, meaning learning will be front and centre of your experience working with us.
Join us, and be part of the food revolution!
BaxterStorey Values:
ALWAYS VISIONARY
We strive for better, we never settle, never compromise, never follow. We lead the way, blazing our own trail.
WHOLEHEARTEDLY POSITIVE
We are up-beat, motivating and inspiring. Our love for what we do radiates through our food, and is amplified by our people.
CREATIVELY COLLABORATIVE
We embrace our differences to push creativity and we work together to be better.
FOREVER CONSCIOUS
We work together as a team to lead by example, protecting the planet and supporting local communities.
Interested? Even if you don’t meet all requirements, we’d like to hear from you. If you are motivated and hungry to learn, we can work together to develop your potential.
We are proud to be an inclusive employer and welcome applications from candidates of all backgrounds. We celebrate individuality and are committed to creating an inclusive environment for all employees. We encourage applications from people of all ages, abilities, gender identities, sexual orientations, races, religions, and socio-economic backgrounds.
BaxterStorey is committed to encouraging equity, diversity, and inclusion (ED&I) among our workforce and aim for our workforce to be truly representative of all sections of society, and for each employee to feel respected and able to give their best. To support our commitment to this we have set ourselves an ambition to ‘set the standard and to be recognised for having the most inclusive culture in hospitality’.
Join us and bring your unique perspective to our team.
