We are seeking a Senior B2B Performance Marketing Manager with experience in marketing specifically for a B2B SaaS company targeting mid-market to enterprise level clients. The ideal candidate will be a data-driven and analytical marketer with a track record of driving growth through performance marketing, specifically across paid channels including search (Google, Microsoft), paid social (LinkedIn, Meta), display, and programmatic. They have experience leading cross-functional paid media initiatives in a fast-moving and ambiguous environment, balancing long-term channel strategy with the ability to execute tactical optimizations in a fast-growing space.
As the Senior B2B Performance Marketing Manager you will work closely with other members of the marketing team and cross-functional teams, to develop, test, and iterate on performance marketing campaigns that drive qualified leads and revenue growth. You will own, develop and scale paid media campaigns across the full funnel with the goal of driving acquisition, adoption and engagement with Veeqo.
It is important the candidate can foster a creative team environment, inventing new approaches to ad creative and targeting, building robust A/B testing structures, diving deep into campaign performance data, and doubling down on what's performing.
Key job responsibilities
As a Senior Performance Marketing Manager you will:
- Develop and execute comprehensive full-funnel paid media strategies across search, social, display, and programmatic channels that deliver measurable business results.
- Manage the day-to-day operations of paid media campaigns including launching, testing, and optimizing ad creative, audiences, bidding strategies, and landing pages across the funnel.
- Own budget allocation and pacing across paid channels, ensuring efficient spend and maximizing return on ad spend (ROAS) and cost per acquisition (CPA).
- Lead marketing automation and audience strategy implementation to drive program efficiency and improve lead quality.
- Establish rigorous testing frameworks (A/B, incrementality, geo-lift) and optimization processes. Develop metrics and measurement to determine campaign effectiveness and true incremental impact.
- Lead budget planning and forecasting for paid media initiatives. You will be responsible for actively communicating the progress and financial health of the program across the organization.
- Drive continuous innovation in measurement, attribution, and incrementality testing across paid channels.
- Explore and scale emerging paid media opportunities including AI-powered ad formats, new platforms (e.g., Reddit), and audience expansion strategies.
- Partner with stakeholders across Sales, Product, and Data to align on growth initiatives and ensure paid media supports broader business objectives.
- Manage relationships with external agencies and platform partners to maximize campaign performance.
About the team
Veeqo (veeqo.com) – a startup which was acquired by Amazon in 2021 – is Amazon's recommended shipping, inventory, and warehouse management solution for Sellers. Our vision is to become the multi-channel solution for eCommerce sellers, for both their on-Amazon and off-Amazon business. We help sellers manage fulfillment operations across all their online stores, and ship orders to customers at the lowest cost and in the fastest possible time. If you're interested in joining a rapidly growing team with a relentless focus on the customer, you've come to the right place.
In order to accelerate the next phase of Veeqo's development, we are committed to transforming the depth, scale and ambition of our marketing capabilities. The marketing team uses data, seller insights, and automation to invent, test and scale programs that raise awareness of Veeqo and drive Sellers to signup or engage with our sales team. We're in a high-growth phase and seeking exceptional talent to drive our next stage of expansion.
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