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The Global Insights Team at Primark
We are a newly formed team within Primark, at the start of an exciting journey to integrate insights into the business to drive performance.
Our mission is to drive insight-led decision making for maximum impact in helping Primark achieve its strategic goals.
The team is structured across pillars covering Brand/Marketing, Consumer Journey, Product Category and Performance and Growth. This role sits within Performance & Growth, bringing together market intelligence and Primark’s transactional data to tell the performance story for a set of priority countries.
Key Responsibilities:
- Build and maintain the consumer and market story for priority countries, producing the fact-packs, competitive analysis and consumer-behaviour synthesis that guide local strategy and growth, with direction from the Performance & Growth Insights Manager.
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Act as the day-to-day contact for Primark’s external data providers, coordinating briefs, deliverables and quality across the relationship.
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Analyse Primark’s transactional data for your countries, connecting sales and customer behaviour to the wider market picture to explain what is driving performance.
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Support the Performance & Growth Insights Manager in feeding consistent, comparable country inputs into the KPI frameworks and scorecards used across Strategy, Finance and Leadership.
Data Sources & Vendor Management
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Manage the day-to-day relationship with external data providers including Kantar/Worldpanel, SITA (for the respective countries) and Oxford Economics; brief requests, track deliverables and quality-check outputs.
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Combine syndicated data, transactional data and primary research into a single, clear view per market, connecting brand tracking, value and price perception, market share and consumer trends
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Keep source documentation, definitions and processes up to date so analysis stays consistent and repeatable across markets.
Reporting, Dashboards & Storytelling
- Build and maintain dashboards and automated reporting for your countries in Power BI, working with Data/Tech teams to reduce manual effort.
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Produce clear, relevant insight deliverables including reports and presentations, getting to the “so what” rather than reporting numbers.
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Present findings to country and central stakeholders in a way they can act on, helping answer “how we win with customers” for each market.
Market & Competitor Tracking
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Track competitor moves, pricing and market indicators across your markets, using Edited as a tool, flagging opportunities and risks early enough for local teams to act on them.
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Maintain a “finger on the pulse” understanding of your countries through self-initiated desk research and competitive monitoring
Essential knowledge and experience:
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2–4 years’ experience in consumer insights, customer analytics or market research, ideally within retail, ecommerce or Fashion.
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Hands-on experience with syndicated data sources such as Kantar/Worldpanel, and Oxford Economics, and comfortable combining them with transactional data.
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Able to build effective working relationships with external data providers, coordinate deliverables and quality-check their work.
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Strong analytical and dashboarding skills, proficient in Excel and Power BI, comfortable with automation and curious about AI-assisted analytics.
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Storytelling: able to interpret data and get to the “so what”, not just report numbers.
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Highly organised, with the project-management discipline to maintain reference documents, logs and processes.
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Comfortable working across markets and with a geographically dispersed team.
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Proficiency in Spanish, Italian or French is a plus.
Personal Attributes:
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Highly organised and detail-oriented, able to prioritise across projects and deliverables while meeting deadlines.
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Able to analyse high volumes of data while keeping sight of the higher-level picture.
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Articulate, with clear presentation skills and the ability to make complex information understandable to different audiences.
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Collaborative team player with strong interpersonal and communication skills and high emotional intelligence.
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Curious, resilient, able to work independently and proactively in a fast-paced environment.
Excited? Good. Because it’s energising to put your skills to work, in a growing global business committed to encouraging people to express themselves – and feel a sense of belonging. Apply to be part of Primark’s future, today… and enjoy career growth, our way.
What You’ll Get
People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle.
Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
About Primark
Primark was founded on a mission that everyone deserves to look and feel good – without paying more. We stand for great value without compromise, offering affordable fashion and everyday essentials that are made to last. Founded in Ireland in 1969, Primark is now an international fashion retailer with more than 470 stores across 18 countries in Europe, the US and the Middle East, employing more than 80,000 colleagues. Millions of shoppers trust Primark every week for everything from everyday essentials like t-shirts and socks, to the latest fashion trends – all at unbeatable prices.
Primark is built on a belief and passion for physical stores – helping to bring high streets and retail centres to life and creating joyful, social experiences. The company is focused on driving positive change by giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes.
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REQ ID: JR-12659
