Position Details
UoB Sport
University of Birmingham, Edgbaston, Birmingham UK
Full time starting salary is normally in the range £27,546 to £29,171, with potential progression once in post to £32,595
Grade:4
Part Time (16 hours per week)
Permanent
Closing date: 5th August 2026
Our offer to you
People are at the heart of what we are and do.
The University of Birmingham is proud to have been a part of the City of Birmingham and the wider region for over 100 years, and we are equally proud to be recognised as a leading global university. We want to attract talented people from across the city and beyond, support them to succeed, and celebrate their success.
We are committed to helping the people who work here to develop through our sector-leading Birmingham Professional programme which provides all professional services staff with development opportunities and the encouragement to reach their full potential. With almost 5,000 professional services jobs in a wide-range of functions in Edgbaston and in our campus in Dubai, there are plenty of opportunities for you to be able to develop your career at the University.
We believe there is no such thing as a typical member of staff and that diversity is a source of strength that underpins the exchange of ideas, innovation, and debate. We warmly welcome people from all backgrounds and are committed to fostering an inclusive environment where diversity is at the heart of who and what we are, and how we work.
Supporting our people to achieve a healthy work/life balance is important both to our employees and to the success of the University and, depending on the role, we offer a variety of flexible working arrangements. We therefore welcome discussions on all forms of flexible working. In addition, you will receive a generous package of benefits including 40 days paid holiday a year, one paid day a year for volunteering, occupational sick pay, and a pension scheme. We also have three high quality subsidised day nurseries.
The University is situated in leafy Edgbaston and there are excellent transport links to our beautiful campus, including main bus routes and a train station on site. On campus we have a state-of-the-art sports centre with pool, shops, places to eat and drink, our own art gallery, museum and botanical gardens.
Find out more about the benefits of working for the University of Birmingham
Background
Campus Services (CS) employs over 900 staff with a turnover exceeding £65m in the last financial year. CS plays a key role in the quality of the student, staff and visitor experience, providing services across diverse areas such as the University’s sporting facilities, food and beverage, cleaning, conferencing, hotel operations, day nurseries, Portering, post, branded and own-brand retail outlets, visitor services and attractions (e.g., Winterbourne House & Gardens), student housing, transport, waste disposal and recycling. CS is a highly commercial organisation operating within the University context and has an ambitious strategic agenda, in terms of growing our service profile across both our Birmingham and Dubai campuses.
Sport & Fitness is responsible for operating the University of Birmingham's extensive sport and recreation provision. It caters for the whole sports continuum from elite athlete to beginner; it supports 6,500 members, 40+ performance clubs, over 50 sports scholars and offers an extensive participation and intra-league programme. It stages big events for a number of British Universities & Colleges Sport (BUCS), national governing bodies and external groups, with spectator numbers reaching 3,000 for an individual event and has recently hosted the Commonwealth games for Hockey and Squash competition as well as swimming and athletics training venues. It serves the many different user groups drawn from the University – societies, medical school, groups of friends and departments, and the city – athletic, swimming, football, rugby, hockey, and gymnastics clubs, as well as many schools, local authority groups and the more commercial providers.
Role Summary
As a Sales Consultant, you will be working collaboratively with the wider team to help deliver the targets and objectives set out by the Sales Team Leader; your primary responsibility is to make a difference! Positively impacting individuals through the life affirming benefits of sport and fitness. You are the primary touch point to potential members for UoB Sport & Fitness. The role requires someone with an infectious passion for people. How successful you are in this role, will be measured by delivering on monthly sales team targets.
- Build awareness of and actively promote the UoB Sport & Fitness offering, contributing to the continued growth of our reputation for excellence.
- Engage prospective members through consultations, tours, presentations and one-to-one conversations, inspiring them to adopt a healthy and active lifestyle.
- Support the achievement of membership sales targets, with a particular focus on Staff and Community memberships, while promoting a retention-focused sales approach.
- Proactively identify and maximise opportunities to generate new business, convert enquiries, and upsell additional UoB Sport & Fitness services, including swimming lessons, classes, facility hire and other programmes.
- Manage prospective member journeys from initial enquiry through to membership purchase, delivering a positive and professional customer experience throughout.
- Ensure all leads, enquiries and prospective members are contacted promptly and followed up effectively to maximise conversion opportunities.
- Respond to incoming telephone, email, online and face-to-face enquiries in a professional and customer-focused manner.
- Maintain accurate records of leads, customer interactions and sales activity using the organisation's CRM and other systems.
- Work with the Sales Team Leader and wider marketing and membership teams to support lead generation campaigns and other sales initiatives.
- Represent and act as an ambassador for UoB Sport & Fitness at internal and external events, open days, and community engagement activities.
- Develop and maintain positive relationships with members and prospective customers, encouraging advocacy, referrals and long-term engagement with UoB Sport & Fitness.
- Support the wider UoB Sport & Fitness team in delivering exceptional customer experiences and achieving departmental objectives.
Required Knowledge, Skills, Qualifications, Experience
- Proven experience in a sales, customer-facing or business development role, preferably within leisure, fitness, hospitality or a related industry.
- Demonstrable ability to achieve individual and team sales targets.
- Excellent communication, influencing and relationship-building skills.
- Highly motivated, proactive and results-driven approach to work.
- Strong customer service and customer engagement skills.
- Ability to identify customer needs and confidently recommend suitable products and services.
- Effective organisational skills with the ability to prioritise workload and manage multiple enquiries simultaneously.
- Experience of CRM systems and maintaining accurate customer records.
- Competent in Microsoft Office applications.
- Ability to work independently while contributing positively to team objectives.
Minimum Grade C/4 in Mathematics and English at GCSE (or equivalent Level 2 qualification).
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Informal enquiries to Michael Lennon, email: [email protected]
View our staff values and behaviours here
Use of AI in applications : We want to understand your genuine interest in the role and for the written elements of your application to accurately reflect your own communication style. Applications that rely too heavily on AI tools can appear generic and lack the detail we need to assess your skills and experience. Such applications will unlikely be progressed to interview.
We believe there is no such thing as a 'typical' member of University of Birmingham staff and that diversity in its many forms is a strength that underpins the exchange of ideas, innovation and debate at the heart of University life. We are committed to proactively addressing the barriers experienced by some groups in our community and are proud to hold Athena SWAN, Race Equality Charter and Disability Confident accreditations. We have an Equality Diversity and Inclusion Centre that focuses on continuously improving the University as a fair and inclusive place to work where everyone has the opportunity to succeed. We are also committed to sustainability, which is a key part of our strategy. You can find out more about our work to create a fairer university for everyone on our website .
