About Urban Element
We’re a digital marketing agency working with ambitious construction, manufacturing,
engineering and logistics businesses.
Our focus is simple:
we help our clients win more work by making them more visible, more credible, and
more competitive online.
We are unapologetically commercial in our approach. ROI is not a buzzword here, it is the
benchmark we are measured against.
Search sits at the heart of what we do, and 2026 is about doubling down on that. SEO, PPC
and conversion insight lead everything, with social supporting that wider strategy.
The Opportunity
We are looking for an experienced Digital Marketing Specialist to join us on a part-time (3–4 days per week) or full-time basis.
This role has been created to support and strengthen our Search delivery as we continue to
grow, while also giving us the opportunity to bring more expertise in-house.
You’ll work closely with our existing Search team and Account Manager, owning delivery
across a portfolio of clients and playing a key role in driving measurable commercial
outcomes.
This is not a “set and forget” role.
We are looking for someone who can think commercially, challenge where needed, and
improve performance over time.
What You’ll Be Doing
Search Strategy & Delivery
● Leading SEO strategy across technical, on-page and content
● Building and executing keyword strategies aligned to commercial intent
● Delivering audits and ongoing optimisation
● Identifying opportunities to improve visibility, traffic quality and conversions
Paid Media (Google & Microsoft Ads)
● Managing and optimising Search campaigns (core)
● Building and scaling Google Shopping campaigns
● Supporting remarketing and audience strategies
● Improving performance against key metrics (CPC, CPA, ROAS)
GEO (Generative Engine Optimisation)
● Supporting clients in adapting to AI-led search (e.g. ChatGPT, SGE)
● Structuring content and websites for visibility in AI-generated responses
● Working with our content team to align SEO and GEO strategies
Performance & Commercial Insight
● Interpreting data (GA4, CRM, campaign data) to assess lead quality and ROI
● Contributing to client reporting with clear “what this means” insights
● Identifying opportunities to scale activity where results justify it
Team Contribution
● Working collaboratively with Account Management and Social Media Marketing
● Contributing to internal knowledge sharing and continuous improvement
● Supporting a high-performing, accountable team culture
What We’re Looking For
Experience
● 3+ years in SEO and PPC (agency experience preferred)
● Strong working knowledge of Google Ads (Search essential, Shopping highly
desirable)
● Experience with GA4, Tag Manager and tracking setup
● Proven ability to improve performance, not just manage campaigns
Skillset
● Commercial mindset, you understand that traffic alone is not the goal
● Analytical thinker who can interpret data and make decisions
● Comfortable owning work and being accountable for outcomes
● Curious and proactive, always looking for ways to improve results
Nice to Have (but not essential)
● Experience with GEO / AI-led search optimisation
● Experience in B2B sectors (construction, manufacturing, engineering etc.)
● Exposure to CRO and landing page optimisation
How We Work
We’re a remote-first team with a strong culture of accountability and trust.
We value people who:
● Take ownership and follow through
● Align their work to the bigger picture
● Communicate clearly and proactively
● Contribute to a positive, high-performing team
(These behaviours sit at the core of how we work day to day.)
What You’ll Get
● Flexible working
● 33 days holiday (pro rata, including bank holidays)
● Pension contribution (matched up to 5%)
● A genuinely supportive, down-to-earth team
● The opportunity to shape how we deliver Search as an agency
● Ongoing development and exposure to commercial strategy
A Final Note
We’re not looking for someone to just “do the work”.
We’re looking for someone who:
● Takes pride in delivering high-quality work
● Wants to improve things, not maintain them
● Understands the commercial impact of what they do
If that sounds like you, we’d love to hear from you.
Pay: £35,000.00-£45,000.00 per year
Benefits:
- Company events
- Flexitime
- Work from home
Ability to commute/relocate:
- Banbury OX15 4FF: reliably commute or plan to relocate before starting work (preferred)
Experience:
Work authorisation:
- United Kingdom (required)
Willingness to travel:
Work Location: Hybrid remote in Banbury OX15 4FF
